> ## Documentation Index
> Fetch the complete documentation index at: https://okara.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Social

> Performance for your X, LinkedIn, Instagram, TikTok, and Facebook accounts in one place.

The Social tab shows how your connected social accounts are performing: reach, engagement, audience, and which posts worked. Pick a platform from the picker at the top, then choose the period you want to look at.

Connect each account from [Integrations](https://okara.ai/docs/integrations/overview.md) to see its data here.

***

## Platforms

> **[X](https://okara.ai/docs/integrations/twitter-oauth.md)**
>
> Impressions, engagements, and engagement rate, plus likes, reposts, quotes, bookmarks, replies, and link clicks.

> **[LinkedIn](https://okara.ai/docs/integrations/linkedin-oauth.md)**
>
> Impressions and engagement, with reactions, comments, reposts, saves, and connections.

> **[Instagram](https://okara.ai/docs/integrations/instagram.md)**
>
> Views, accounts reached, accounts engaged, interactions, profile visits, link taps, and website clicks.

> **[TikTok](https://okara.ai/docs/integrations/tiktok.md)**
>
> Views, likes, comments, shares, followers gained and lost, and video count.

> **[Facebook](https://okara.ai/docs/integrations/facebook.md)**
>
> Media views, post engagements, Page views, video views, video watch time, and followers.

***

## What you see

Each platform shows the same kinds of numbers, labeled the way that platform names them. For example, reach is called **Impressions** on X, LinkedIn, and Facebook, and **Views** on Instagram and TikTok.

* **Reach and engagement** — how many people saw your posts and how many interacted
* **Interactions** — likes or reactions, comments or replies, reposts or shares, and saves
* **Audience** — followers and following, and how they changed over the period
* **Account metrics** — platform-specific numbers such as profile visits, link taps, and Page views, with trend lines where the platform provides daily data
* **Top posts** — your best posts, ranked by reach or engagement

On X you also see **Cadence**: how often you post, your most active days, and your best day.

***

## Choosing a period

Switch between **Overall**, **This week**, and **This month**. Top posts and post counts follow the period you pick. Numbers that don't depend on it, such as your current follower count, stay the same.

***

## Connection states

If an account isn't connected yet, the platform shows a **Connect** card. A newly connected account shows a "Fetching your analytics" state while your first data loads. If a connection expires or is revoked, you'll see a **Reconnect** prompt.

***

## Platform notes

* **Instagram:** counts below 5 can show as 0, because Meta withholds small numbers.
* **TikTok:** views, likes, comments, and shares are available for every account. Reach, saves, and clicks need an account connected through TikTok's Business app, and arrive 24 to 48 hours after a post.
* **Facebook:** Meta retired Page impressions in 2026, so Page-level reach is reported as media views.


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