AI Prompts for Marketing and Creative Agencies

"Outline a 12-slide pitch deck narrative for an agency pitching a comprehensive rebranding and digital marketing retainer to a mid-sized, regional bank trying to attract Gen Z customers. Provide the core headline/theme for each slide, starting from the hook (the current problem), the insights driving our strategy, the big creative idea, the channel execution, and ending with case studies and investment. Ensure the narrative flows logically and builds emotional and logical consensus."

"Draft the "Scope and Deliverables" and "Out of Scope" sections of a Scope of Work (SOW) for a 3-month website redesign project. Include specific deliverable counts (e.g., exactly 3 homepage wireframe revisions, 5 custom page templates). Critically, write a robust "Out of Scope / Assumptions" section listing at least 6 specific items (e.g., custom illustration creation, copywriting for sub-pages, post-launch SEO retainers) to strictly protect the agency against client scope creep."

"Create a comprehensive client intake and discovery questionnaire for a new B2B client starting a Paid Media (LinkedIn and Google Ads) retainer. Include 15 questions covering: business objectives, historical campaign performance, target audience nuances (beyond just demographics), brand voice guidelines, competitor baseline, and defining what a "Qualified Lead" actually means to their sales team. Categorize the questions logically for easy reading."

"Generate 3 distinct, highly creative, multi-channel campaign concepts for a DTC (Direct-to-Consumer) sustainable sneaker brand launching a new shoe made from recycled ocean plastic. For each concept, provide: a catchy campaign name, the core insight/truth it taps into, a brief description of the hero video ad, and 2 out-of-the-box experiential or guerrilla marketing ideas to support it. The concepts should range from "Safe/Traditional" to "Edgy/Viral"."

"Translate these raw monthly metrics into a 3-paragraph executive summary for the client's VP of Marketing. Data: Spend: $50k (up 10% MoM). Conversions: 420 (up 25% MoM). CPA: $119 (down 12% MoM). Meta Ads ROAS dropped from 2.5 to 1.8 due to ad fatigue, but Google Search IS (Impression Share) increased to 85% driving high-intent leads. Write the summary highlighting the wins, addressing the Meta ROAS drop proactively, and providing a specific strategic recommendation for next month to fix it."

"A client (a national restaurant chain) is facing severe Twitter/TikTok backlash after a viral video showed poor food safety practices at one location. Draft an immediate crisis communication plan. Include: a recommended holding statement for the press (under 3 sentences), a script for the CEO's video apology, guidelines for the social media management team on how to handle/moderate comments, and a 3-step operations plan to rebuild trust over the next 30 days."

"Allocate a $100,000 quarterly media budget for a B2B SaaS company launching a new product. Break the budget down across LinkedIn Ads, Google Search, Content Sponsorships/Newsletters, and Retargeting. Provide the percentage split, the estimated dollar amount, the primary goal for that channel (e.g., Awareness vs. Direct Response), and a 2-sentence justification for why that allocation makes sense for a high-ACV (Annual Contract Value) B2B product launch."

"Create a highly nuanced buyer persona for a luxury home fitness mirror (price: $2,500). Name the persona "Time-Starved Executive Elena". Do not just list demographics; detail her psychographics. Include: her primary anxieties, what brands she already buys (affinity mapping), where she gets her news/information, her exact purchase triggers (what makes her finally buy), the primary objection she will have to the price, and the specific messaging angle that will overcome that objection."

"Draft an email to an existing client who currently uses us for Organic Social Media management. Pitch them on upselling a new service: Paid Social Amplification. The email should point out a specific success we've had organically (e.g., "that recent post got great engagement"), explain the limitation of organic reach, and introduce the paid service not as an extra cost, but as a logical multiplier to scale the success we are already seeing. The tone should be consultative and value-driven, not salesy."

"Write a detailed creative brief for a UGC (User Generated Content) creator hired to make a 30-TikTok video for a skincare brand. Include: the mandatory hook formula (first 3 seconds), the 3 key product benefits to mention, the visual aesthetic requirements (lighting, location), a list of 3 specific "Do's" and 3 absolute "Don'ts" (to ensure brand safety), and the exact call-to-action (CTA) to include at the end."