AI Prompts for Content Marketing Managers

"Develop a high-level Q3 Content Strategy for a B2B SaaS company targeting [Target Audience]. Outline 3 core 'Content Themes' for the quarter. For each theme, propose 1 Hero asset (e.g., Original Research Report), 3 Hub assets (e.g., Blog Posts/Webinars), and the distribution strategy across Email, LinkedIn, and external communities. Include the primary KPI we will use to measure success."

"Brainstorm 5 high-converting 'Lead Magnet' ideas (gated content to capture emails) for a company selling [Product/Service]. Move beyond generic ebooks. Suggest formats like an Interactive Calculator, an Audit Checklist, a Swipe File, or a Resource Directory. For each idea, write a compelling landing page headline and explain exactly why the target audience would trade their email for it."

"We just published a 30-page original research report on [Topic]. Create a specific 'Content Repurposing Matrix' to chop this asset up into 15 smaller pieces of content over 4 weeks. Tell me exactly what to extract to create: 3 email newsletters, 5 LinkedIn posts (including a carousel script), 3 Twitter threads, and 2 YouTube Shorts concepts. Give me the angle for each piece."

"Design the recurring template and structure for a new weekly industry newsletter targeting [Audience]. Define the 'Hook/Vibe' of the newsletter. Structure the layout with 4 distinct sections (e.g., The Big Idea, 3 Quick Links, Tool of the Week). Draft a sample introduction paragraph for the first issue establishing the premise and setting expectations."

"Create the structural architecture for a massive SEO 'Pillar Page' (a 5,000-word ultimate guide) on the broad topic of [Topic]. Map out the overarching H1, the 7-8 primary H2 chapters, and suggest at least 5 secondary 'Cluster Topics' that we will spin off into entirely separate blog posts linking back to this central pillar. Include suggestions for interactive jump-links and infographic placements."

"Draft a 45-minute Run-of-Show outline for a live webinar titled "[Webinar Title]". Break down the exact timing for the host introduction, the core educational presentation (using a 3-act structure), the soft transition to the product pitch, and the Q&A setup. Suggest 3 'poll questions' to ask the audience during the session to keep engagement high."

"Provide a list of 10 targeted interview questions to ask a happy customer during a 30-minute case study interview. The goal is to extract a compelling narrative. Start with their life *before* our product (the pain), the specific 'Aha!' moment during implementation, and the quantifiable ROI *after*. Ensure questions are open-ended to yield great quotes, not just 'yes/no' answers."

"Develop a framework for our marketing team to decide whether a new piece of content should be 'ungated' (free for SEO/Brand) or 'gated' (requires an email address). Provide a decision matrix based on criteria like: intent level, production cost, perceived value, and format. Give specific examples of what must always be free (e.g., blog posts) vs what should be gated (e.g., proprietary data tools)."

"A prospect just downloaded our 'Ultimate Guide to [Topic]' lead magnet. Draft the 3-part email nurture sequence to send them over the next 10 days. Email 1 (Immediate): Deliver asset and set expectations. Email 2 (Day 4): Provide an unexpected 'bonus' tip related to the guide. Email 3 (Day 10): The soft pitch for our product/service tied to the pain points mentioned in the guide. Keep them text-heavy and conversational."

"Outline the step-by-step process for conducting a Historical Content Audit on a blog with 300+ posts. Define the specific metrics to pull (e.g., 12-month organic traffic, backlinks, conversion rate). Explain the exact criteria for categorizing a post into one of 4 buckets: 'Keep/Update', 'Redirect/Combine', 'Noindex', or 'Delete'."

"Create a rigorous 15-point Content Distribution Checklist. Writing the article is only 20% of the work. List the exact steps the team must execute within 72 hours of publishing a major piece of content. Cover internal promotion (employee advocacy), external outreach (backlink requests, influencer tagging), social syndication, and community seeding (Reddit/Slack groups)."

"Help me define the Strategic Narrative for my [Industry] company. Write it following the framework: 1. Name the massive change happening in the world. 2. Show that there will be winners and losers. 3. Tease the 'Promised Land' (life for the winners). 4. Introduce our product as the 'Magic Object' that gets them there. This is high-level storytelling, not a feature list."