AI Prompts for Internal Comms Strategy

"Help me define our Employer Value Proposition (EVP). Our company is a [Company Type] that offers [Key Benefits/Perks], but our true differentiator is our [Specific Aspect of Culture, e.g., extreme autonomy or mission-driven work]. Draft a 3-paragraph EVP that we can use on our Careers page to attract top-tier talent."

"Create an Internal Communications Channel Matrix for our 500-person company. We use Slack, Email, a Company Intranet, and Monthly All-Hands meetings. Define exactly what type of information belongs on each channel (e.g., urgent vs evergreen), who owns the channel, and the expected employee response time for each."

"Develop a 6-month 'Executive Visibility Plan' for our new CEO. The goal is to make them seem accessible and transparent to the broader organization without overwhelming their schedule. Suggest 4 specific internal communication tactics (e.g., asynchronous video updates, skipping-level AMAs) and the cadence for each."

"We just refreshed our 4 Company Core Values: [List Values]. Outline an internal communications campaign to roll these out over the next 4 weeks. Go beyond just sending an email. Suggest Slack integrations, manager talking points, and an employee recognition initiative tied directly to these new values."

"Outline a strategy for launching a 'Change Champions Network'—a group of non-management employees who act as early adopters and advocates for major internal changes (like new software or processes). How do we recruit them, what incentives do we offer, and how do we leverage them during a rollout?"

"Outline the content structure for an 'Annual Employee Impact Report' (an internal-only document celebrating the team's work over the last year). What 5 sections must be included to balance financial/business wins with culture/people wins? We want this to feel like a celebration, not a financial disclosure."

"We are announcing a major shift in our [Specific Policy, e.g., bonus structure]. Before we tell the whole company, I need a 'Manager Comms Toolkit'. Draft the talking points for managers to use in their 1-on-1s, anticipating the top 3 angry questions employees will ask, and providing the exact scripted pivot/response for each."

"We recently handled an internal crisis poorly (communication was delayed and confusing). Provide a framework for conducting an Internal Comms Post-Mortem. What 5 questions must we ask the leadership team to ensure our communication approval bottlenecks are fixed before the next incident?"

"Our company Intranet (Confluence/Notion) is a mess of outdated information. Outline a 3-step strategy for conducting a content audit. How do we determine what to archive, how do we assign 'owners' to the remaining pages, and what rules should we implement to prevent it from getting messy again?"

"Draft a 'Guide to Asynchronous Communication' to distribute to the company. The goal is to replace unnecessary Zoom meetings with well-written documents. Provide 3 strict rules for writing a good 'Pre-Read' document, and explain the difference between a brainstorming doc and a decision-making doc."

"Brainstorm 10 creative, catchy names for our new weekly internal employee newsletter. Our company is in the [Industry] space, and our mascot/logo features a [Mascot/Symbol]. The name should sound engaging and community-focused, avoiding boring corporate titles like "Weekly Update"."

"How do I measure the ROI of Internal Communications? Aside from basic email open rates, list 4 qualitative and quantitative metrics I can track to prove to the executive team that our internal comms strategy is actively improving employee retention and alignment."