AI Prompts for Market Researchers and Analysts
Analyze industry trends, define buyer personas, and gather qualitative insights.
Competitor Landscape Overview
Analyze major players in an industry.
"Provide an overview of the competitive landscape for [Industry]. List the top 3-4 players, their primary differentiators, estimated market share, and target audience. Finally, identify one major "white space" or unmet need in the market."
Customer Persona Profile
Create a detailed persona.
"Create a comprehensive buyer persona for a [Product Type]. Include demographic details, primary pain points, shopping habits, main objections to purchasing, and the exact messaging that resonates best with this persona."
Quantitative Survey Design
Draft survey questions.
"Design a 10-question quantitative survey to assess brand awareness and feature preferences for a new [Product Category]. Mix multiple-choice, Likert scale, and Net Promoter Score (NPS) questions. Keep questions unbiased."
Focus Group Discussion Guide
Questions for a qualitative discussion.
"Create a 45-minute discussion guide for a consumer focus group evaluating a new [Service Type]. Organize into: Icebreaker, Current Behavior, Concept Testing, and Final Thoughts. Include specific probing questions."
Trend Analysis (PESTLE)
Conduct a PESTLE analysis.
"Conduct a PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) for the [Industry Name] sector over the next 3-5 years. Detail one major factor in each category that could disrupt incumbent companies."
Pricing Sensitivity Analysis
Determine optimal pricing.
"Analyze the standard pricing strategies used in the [Specific Market]. Discuss the pros and cons of skimming vs penetration pricing for a new entrant. Provide a framework for how we can test price elasticity through A/B testing."
Feature Prioritization (Kano Model)
Structure feature roadmaps.
"Explain how to use the Kano Model to categorize features for our new [Software App]. Provide examples of must-have 'Basic' features, 'Performance' features, and unexpected 'Delighter' features for this specific industry."
Customer Churn Autopsy
Uncover why users leave.
"Formulate a strategy for interviewing customers who recently canceled their subscription to our [SaaS Product]. Draft 5 non-defensive questions that seek the root cause of churn without sounding like a sales retention pitch."
Market Sizing Brainstorm
Estimate TAM, SAM, SOM.
"Provide a step-by-step logic framework to calculate the Total Addressable Market (TAM) for a highly niche product: [Describe niche product]. What publicly available proxy data sources should I use to build a bottom-up estimate?"
Sentiment Analysis Strategy
Track brand health.
"Outline a strategy for monitoring social sentiment around our brand. What specific keywords, competitor mentions, and industry hashtags should we track? How do we differentiate between a true PR crisis and standard internet complaining?"
Product Naming Idea Matrix
Brainstorm brand names.
"Brainstorm 12 potential names for a new [Describe Product]. Generate 4 descriptive names, 4 experiential/evocative names, and 4 abstract names. Explain the linguistic reasoning or feeling behind each option."
Executive Research Summary
Present findings clearly.
"Read these raw survey findings: [Insert findings]. Write a 1-page executive summary for the product team. Highlight the 3 biggest surprises and recommend 2 immediate product changes based solely on this customer data."
How to Use These AI Prompts for Market Research
Getting started with these market research-specific prompts is simple. Each prompt is designed to address common challenges and workflows in your field while maintaining the highest standards of data privacy.
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