AI Prompts for Market Researchers and Analysts

"Provide an overview of the competitive landscape for [Industry]. List the top 3-4 players, their primary differentiators, estimated market share, and target audience. Finally, identify one major "white space" or unmet need in the market."

"Create a comprehensive buyer persona for a [Product Type]. Include demographic details, primary pain points, shopping habits, main objections to purchasing, and the exact messaging that resonates best with this persona."

"Design a 10-question quantitative survey to assess brand awareness and feature preferences for a new [Product Category]. Mix multiple-choice, Likert scale, and Net Promoter Score (NPS) questions. Keep questions unbiased."

"Create a 45-minute discussion guide for a consumer focus group evaluating a new [Service Type]. Organize into: Icebreaker, Current Behavior, Concept Testing, and Final Thoughts. Include specific probing questions."

"Conduct a PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental) for the [Industry Name] sector over the next 3-5 years. Detail one major factor in each category that could disrupt incumbent companies."

"Analyze the standard pricing strategies used in the [Specific Market]. Discuss the pros and cons of skimming vs penetration pricing for a new entrant. Provide a framework for how we can test price elasticity through A/B testing."

"Explain how to use the Kano Model to categorize features for our new [Software App]. Provide examples of must-have 'Basic' features, 'Performance' features, and unexpected 'Delighter' features for this specific industry."

"Formulate a strategy for interviewing customers who recently canceled their subscription to our [SaaS Product]. Draft 5 non-defensive questions that seek the root cause of churn without sounding like a sales retention pitch."

"Provide a step-by-step logic framework to calculate the Total Addressable Market (TAM) for a highly niche product: [Describe niche product]. What publicly available proxy data sources should I use to build a bottom-up estimate?"

"Outline a strategy for monitoring social sentiment around our brand. What specific keywords, competitor mentions, and industry hashtags should we track? How do we differentiate between a true PR crisis and standard internet complaining?"

"Brainstorm 12 potential names for a new [Describe Product]. Generate 4 descriptive names, 4 experiential/evocative names, and 4 abstract names. Explain the linguistic reasoning or feeling behind each option."

"Read these raw survey findings: [Insert findings]. Write a 1-page executive summary for the product team. Highlight the 3 biggest surprises and recommend 2 immediate product changes based solely on this customer data."