AI Prompts for Marketers

"Write the complete copy for a SaaS product landing page that converts visitors into free trial signups. The product is an AI-powered email marketing tool for e-commerce brands. Include: a headline and subheadline using the PAS framework (Problem-Agitate-Solve), a hero section with a clear CTA, 3 benefit blocks (lead with outcomes, not features), a social proof section (testimonial format with specific metrics), a 'how it works' section in 3 steps, an FAQ section addressing the top 5 objections, and a final CTA section with urgency. For each section, explain the conversion psychology behind the copy choice. Write 2 headline variations for A/B testing."

"Write a 5-email nurture sequence for leads who downloaded a whitepaper on 'AI in E-commerce' from a marketing automation platform. Email 1 (Day 0): Deliver the asset + one key insight. Email 2 (Day 2): Educational content expanding on the whitepaper's main point. Email 3 (Day 5): Case study showing ROI from a similar company. Email 4 (Day 8): Comparison guide (your tool vs. doing it manually). Email 5 (Day 12): Direct CTA for a demo with a time-limited incentive. For each email: write the subject line (with an A/B variant), preview text, full body copy, CTA button text, and the psychological principle driving the email. Keep each email under 200 words."

"Create a 4-week social media content calendar for a B2B SaaS company across LinkedIn, Twitter/X, and Instagram. Include 3 posts per week per platform (36 total). Organize by content pillar: Educational (40%), Social Proof (20%), Behind-the-Scenes (20%), and Promotional (20%). For each post: specify the platform, content pillar, post copy (platform-appropriate length), visual format (carousel, single image, video, text-only), hashtag strategy, and best posting time. Include 2 'reactive' slots per week for trending topics. Add a metrics tracking template (impressions, engagement rate, clicks, conversions) and a monthly review framework for optimizing the next month's calendar."

"Generate 12 Facebook/Instagram ad copy variations for a productivity app targeting remote workers. Create 3 variations for each of 4 angles: (1) Pain point focused — emphasize the frustration of context-switching and lost time, (2) Aspiration focused — paint a picture of the organized, calm workday, (3) Social proof focused — lead with user numbers and testimonials, (4) Fear of missing out — what competitors' teams are already doing. Each ad should have: a hook (first line that stops the scroll), body copy (under 125 characters for primary text), a headline, and a CTA. Include guidance on which variations to test first and how to determine a winner with statistical significance."

"Create a detailed SEO content brief for a blog post targeting the keyword 'best project management tools for small teams.' Include: target keyword and 10 secondary keywords with search volume estimates, search intent analysis (informational vs. transactional), recommended word count based on top-ranking competitors, a detailed outline with H2 and H3 headings, specific points to cover in each section, 3 competitor articles to reference (describe their approach and gaps), internal linking opportunities, external linking recommendations (authoritative sources to cite), meta title and meta description (with character counts), featured snippet optimization strategy, and image/visual recommendations. Include an E-E-A-T checklist for the writer."

"Create a brand voice guidelines document for a fintech startup that wants to sound trustworthy yet approachable. Include: 4 brand voice attributes with a spectrum (e.g., 'Confident, not arrogant'), a 'this, not that' table with 10 examples of on-brand vs. off-brand language, tone variations by channel (website copy, social media, email, support tickets, error messages), a vocabulary list of preferred terms and terms to avoid, 3 sample paragraphs rewritten in the brand voice (a product description, a customer email, and a social media post), and guidelines for handling sensitive topics (outages, price increases, security incidents). Include a quick-reference card that writers can keep at their desk."

"Create a marketing campaign brief template and demonstrate it with a hypothetical product launch campaign for a new AI feature in a project management tool. Include: campaign objective (SMART goal), target audience with persona details, key message and supporting messages, campaign channels with budget allocation across each, creative requirements by channel (ad sizes, video lengths, copy specs), timeline with key milestones (creative due dates, review cycles, launch date), KPIs with specific targets for each channel, measurement plan (UTM strategy, attribution model), a risk register with contingency plans, and approval workflow. The brief should be comprehensive enough that any team member can execute without additional context."

"Create a competitor content audit framework and demonstrate it by analyzing a hypothetical competitor's blog and social media presence. The audit should cover: content volume and publishing frequency, top-performing content by estimated traffic (using SEO metrics), content themes and topic clusters, content formats used (blog, video, podcast, infographic), keyword gaps (topics they rank for that you don't), quality assessment (depth, originality, E-E-A-T signals), distribution channels and promotion strategy, engagement metrics patterns, and content gaps (topics their audience asks about that they haven't covered). End with 10 specific content opportunities you can exploit, ranked by potential impact and effort required."

"Design a rigorous A/B test plan for optimizing the signup page of a SaaS product that currently converts at 3.2%. Include: the hypothesis (specific and falsifiable), the variable being tested (headline copy — benefit-driven vs. pain-point-driven), control and variant descriptions, sample size calculation (using current traffic of 10,000 monthly visitors, baseline conversion 3.2%, minimum detectable effect of 15%, significance level 95%, power 80%), estimated test duration, traffic allocation strategy (50/50 vs. multi-armed bandit), primary and secondary metrics, segmentation plan (device, traffic source, new vs. returning), guardrail metrics to monitor, and a decision framework for what to do with the results (implement, iterate, or abandon). Include common A/B testing mistakes to avoid."

"Create a comprehensive product launch checklist for a B2B SaaS feature launch, organized by timeline: 4 Weeks Before (positioning, messaging, sales enablement, beta feedback), 2 Weeks Before (content creation, email drafts, social assets, landing page, press outreach), 1 Week Before (internal training, QA on all assets, email scheduling, social scheduling), Launch Day (coordinated publishing across all channels, monitoring, real-time social engagement), and Post-Launch (performance tracking, sales follow-up, customer feedback collection, retrospective). Each item should have an owner role (Product Marketing, Content, Design, Sales, Engineering) and a status checkbox. Include a launch day hour-by-hour timeline."

"Create a detailed buyer persona template and demonstrate it for the primary persona of a B2B cybersecurity SaaS product. Go beyond demographics to include: job title and reporting structure, daily workflow and tools used, top 3 professional goals this quarter, top 3 frustrations with current solutions, how they discover new tools (specific channels and influencers), their buying process (who else is involved, typical timeline, budget authority), objections they'll raise and what overcomes them, the content formats they prefer and when they consume them, direct quotes from customer interviews (create realistic examples), and the trigger event that makes them start looking for a solution. Include guidance on validating the persona with real customer data."

"Create a weekly newsletter template for a marketing SaaS company's audience of 15,000 subscribers. The newsletter should have a consistent structure that takes under 45 minutes to produce each week. Include: a catchy subject line formula (with 3 examples), a personal opening paragraph (2-3 sentences connecting a current event to marketing), a 'Tool of the Week' spotlight format, a 'Tactic Breakdown' section analyzing a real campaign, 3 curated links with 1-sentence commentary on why each matters, a 'Quick Win' section (one actionable tip readers can implement today), and a closing CTA that rotates between product, content, and community. Demonstrate with a complete sample issue. Include open rate and click rate benchmarks to target."