AI Prompts for Public Relations Professionals

"Write an AP-style press release announcing a $30M Series B funding round for an AI-powered supply chain logistics startup called "FreightFlow". Include a strong headline, a dateline, the lead paragraph (who, what, when, where, why), a quote from the CEO validating the market need, a quote from the lead VC investor, what the funds will be used for (hiring, R&D), and a standard boilerplate about the company. Keep word count around 400 words."

"Draft a targeted media pitch email to a TechCrunch reporter who covers cybersecurity. We are launching a new report detailing how phishing attacks using deepfake audio are up 400% this year. The email must have a compelling subject line. Get straight to the data, offer an embargoed exclusive read of the report, and offer our CEO (ex-NSA) for an interview to contextualize the trend. Keep it under 150 words. Do not use buzzwords."

"Draft a 3-sentence "holding statement" for a consumer electronics company that has just received reports of their flagship smartwatch overheating and causing minor burns. The cause is unknown, and the investigation is just beginning. The statement must express concern, confirm that an investigation is actively underway in coordination with safety authorities, and provide a dedicated contact number for affected customers without admitting definitive legal liability prematurely."

"Create a talking points memo for our CEO appearing on a 3-minute CNBC segment to discuss our recent acquisition of a smaller competitor. Provide 3 core, repeatable messages (the strategic rationale, the benefit to customers, the financial strength of the combined entity). Also, prepare the "Pivot/Bridge" responses for 3 difficult questions the host might ask regarding potential layoffs, antitrust scrutiny, and overpaying for the asset."

"Outline a media targeting strategy for the launch of a new sustainable, lab-grown leather fashion brand. Define 4 distinct media verticals to target (e.g., High Fashion, Sustainability/Climate Tech, Business/Startup, Lifestyle/Consumer). For each vertical, name 2 publication types or specific outlets to target, and specify the unique "angle" or story pitch tailored specifically to what that vertical's audience cares about."

"Draft a comprehensive outline for a 800-word thought leadership Op-Ed intended for Forbes or Fast Company, authored by our HR Tech CEO. The thesis: "Why Return-to-Office Mandates are Actually Driving Away Top Female Talent." Outline the introduction (the hook & thesis), 3 supporting body paragraphs containing specific data points to reference, the counter-argument and rebuttal, and a concluding paragraph offering a modern framework for flexible work."

"Create a 6-week timeline for a PR campaign launching a major consumer brand partnership (e.g., Nike x Local Street Artist). Break it down week by week into: T-Minus 4 weeks (Asset creation, media list building), T-Minus 2 weeks (Soft pitching, embargoed briefings), Launch Week (Broad distribution, interview coordination), and Post-Launch (Follow-up, coverage clipping, reporting). Detail the specific deliverables required at each phase."

"Write the narrative section (approx. 300 words) for an industry award nomination for "Best B2B Marketing Campaign of the Year." The campaign utilized account-based marketing (ABM) and direct mail to get meetings with Fortune 500 CFOs, resulting in a 45% meeting acceptance rate and $10M in pipeline. Structure the narrative using the STAR method: the Situation, the Task/Challenge, the unconventional Action taken, and the measurable Results."

"Create an Executive Event Briefing Document template for our CTO, who is delivering a keynote and attending a tech conference. Include sections for: Event Overview, Keynote Logistics (where, when, AV details), Key Messages to deliver on stage, 5 "Must-Meet" VIPs/Journalists in attendance with their photos and bios, a list of our competitors attending, and logistical info (hotel, driver contact). Make it skimmable."

"Draft a 1-page executive summary of our Q3 PR campaign results. Translate traditional PR metrics (impressions, media values) into business impact. Highlight that we secured 12 Tier-1 placements (including WSJ and TechCrunch), increased share-of-voice against our top competitor from 20% to 35%, and clearly note that a specific feature in Wired correlated with a 15% spike in website traffic and 50 inbound demo requests. End with recommendations for Q4."