AI Prompts for Real Estate Agents

"Write a luxurious MLS property description for a $2.5M, 4-bedroom modernist home in the Hollywood Hills. Key features: sweeping canyon views, infinity pool, chef's kitchen with Wolf appliances, smart home integration, and a primary suite with a soaking tub. The tone should evoke exclusivity, privacy, and architectural significance. Keep it under 250 words and include a strong opening hook."

"Draft a heartfelt but professional "Buyer Love Letter" to accompany an offer on a competitive 1920s Craftsman home. The buyers are a young couple (Anna and David) who appreciate historic architecture and plan to restore, not flip, the property. Mention specific charming details of the home (the original woodwork, the garden) to show genuine interest. Be cautious to avoid any language that could violate Fair Housing laws."

"Write a 3-part email follow-up sequence for leads captured at a weekend Open House. Email 1 (Send Monday): A warm thank you, asking for their initial thoughts on the property. Email 2 (Send Wednesday): Providing a quick neighborhood market update or 3 similar active listings. Email 3 (Send Friday): A soft pitch to grab coffee and set up a personalized MLS search for them. Keep them concise and focused on providing value."

"Outline the core talking points for a listing presentation for a seller who is interviewing multiple agents. Cover: 1) The agent's unique hyper-local market knowledge, 2) The comprehensive digital marketing strategy (social media, professional video tours, staging recommendations), 3) The pricing strategy (data-driven CMA approach), and 4) Communication guarantees. Provide a strong closing statement asking for the business."

"Write a 400-word neighborhood profile for "Historic Oakwood" to be used in a real estate farming postcard and blog post. Highlight the walkability to local cafes, the community events (annual porch tour), the architectural diversity (Victorian and Bungalow styles), and the strong neighborhood association. Position it as the perfect blend of urban convenience and tight-knit community feel."

"Draft a conversation script for a phone call with a seller whose home has been on the market for 45 days with 15 showings but zero offers. Need to recommend a 5% price reduction. Use the "Feel, Felt, Found" method. Empathize with their frustration regarding the lack of offers, point to the unarguable market data (feedback from showings, recent comps that sold lower), and present the price reduction as a strategic repositioning to capture a new buyer pool."

"Write a non-pushy, value-first phone script for calling a For Sale By Owner (FSBO) listing. The goal is NOT to ask for the listing on the first call, but to build rapport and offer a free piece of value (like a list of recent comparable sales or a checklist for navigating the appraisal process). Include handling for the common objection: "I don't want to pay a 6% commission.""

"Write a 60-second video script for Instagram Reels/TikTok providing a localized monthly market update. Hook the viewer with a surprising stat (e.g., "Days on market just dropped by 12%"). Break down exactly what this means for Buyers (be prepared to act fast) and what it means for Sellers (pricing perfectly still matters). End with a clear Call-To-Action to DM for a personalized home value report."

"Draft an email to the listing agent outlining the buyer's repair requests following the home inspection. The tone should be reasonable but firm, demonstrating that the buyers are serious but not nitpicking. Request 3 specific fixes: repair the leaking master shower pan, service the 15-year-old HVAC unit, and replace the dry-rotted fascia board. Offer an alternative: a $5,000 credit in lieu of repairs to keep the deal moving quickly."

"Draft an email to a buyer client 30 days after their successful closing. Check in on how they are settling into the new home, remind them to file their homestead tax exemption (providing a helpful link), and gently ask for a Google review with a direct link. Finally, include a PS that asks for referrals if they have any friends or family looking to buy or sell in the next year."