How to Do Competitor Research Using Reddit

With Okara Reddit Search, you can analyze conversations around your competitors and discover feedback and intent on pricing, pain points, and user needs. This kind of insight is nearly impossible to find in polished marketing reports.

You can write prompts including your competitor brands or product names in Okara Reddit Search, for example “Notion,” “Canva,” or “HubSpot.” Add intent-based terms like “alternative,” “review,” “problem,” or “bug” to uncover specific user experiences. Okara instantly summarizes long threads, highlighting what users appreciate and what frustrates them most, giving you a balanced, honest view of competitor performance.

If multiple users complain that a competitor's specific features, pricing, or support is poor, that's a signal for you to differentiate. Use these insights to refine your product positioning, messaging, and even onboarding growth tactics.

With Okara, competitor research on Reddit becomes fast, actionable, and intent based. Instead of guessing what your market thinks or instead of spending hours browsing Reddit, you can directly surface conversations that help you discover competitive edge to build better products.