Best GEO Tools: 12 AI Visibility and AEO Tools Compared
12 GEO, AEO and AI visibility tools compared: starting price, engines and prompts tracked, what each does beyond tracking, and its main limit.
Part of our GEO & AI Search guide.
The best GEO tool depends on how much you need to track and who will act on the data. Otterly.AI ($29/month) is the cheapest month-to-month start, Peec AI ($95/month) suits in-house teams that want clean daily tracking, and Profound fits enterprises buying through sales. GEO, AEO and AI visibility tools are one category: software that shows whether AI answers mention and cite your brand.
We compared 12 of these tools using their public pricing pages and documentation on October 1, 2026. For each one: what it costs, which AI engines and how many prompts it tracks at that price, what it does beyond reporting, and the limit you'll hit first. Okara, which publishes this blog, makes one of the 12. It's placed by the same criteria, and it isn't the biggest tracker.
How do the 12 tools compare?
Entry prices run from $17/month billed yearly (Rankscale) to $399/month (Goodie AI), and Profound doesn't publish a paid price at all. Coverage varies more than price: entry plans track between 3 and 18 AI engines, and between 15 and 200 prompts. Every price below was checked on the vendor's own pricing page on October 1, 2026.
| Tool | Best for | Starting price (Oct 1, 2026) | Tracks at entry price | Key limit |
|---|---|---|---|---|
| Otterly.AI | Cheapest credible start | $29/mo (Lite) | 4 engines, 15 prompts | Gemini, AI Mode and Claude cost extra |
| Peec AI | Daily tracking for in-house teams | $95/mo (Starter) | 3 engines you choose, 50 prompts | Each extra engine is a paid add-on |
| Profound | Enterprise depth | Not public (free 7-day trial) | Trial: 3 engines, 50 preset prompts | No self-serve paid plan |
| Rankshift | Many engines on a budget | €77/mo or $92/mo (Starter) | 9 engines, credit-based | Prompt count shrinks as you add engines |
| Rankscale | Lowest entry price | $17/mo billed yearly (Essentials) | Major engines, credit-based | Essentials is yearly only |
| Qwairy | Broad and international coverage | €79/mo (Starter) | 18 engines and model families, up to 100 prompts | 1,300 credits/mo limits daily runs |
| AthenaHQ | Wide coverage plus content agents | Free plan; Starter $295/mo | 11 engines, 3,600 AI responses/mo | Credits, not a fixed prompt count |
| Scrunch | Brands that want site audits too | $250/mo (Core) | 4 engines, 125 prompts | Gemini, AI Mode and Claude need Enterprise |
| Goodie AI | Tracking plus done-for-you actions | $399/mo billed annually | 5 models, 120 prompts | Highest self-serve entry price |
| Semrush AI Visibility Toolkit | Teams already on Semrush | $99/mo per domain, billed annually | ChatGPT, Google AI, Gemini, Perplexity; 25 prompts | Few prompts for the price |
| SE Visible (SE Ranking) | Most prompts per dollar | $99/mo (Basic) | 5 engines, 200 prompts | No Claude or Copilot |
| Okara GEO Agent | Small teams that want fixes shipped | $129/mo (AI CMO Lite) | 3 engines, 15 prompts | Smallest tracking volume here |
Prices are the lowest monthly amount a new customer can pay, in the currency the vendor's page defaults to. "Engines" means AI answer surfaces such as ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, Claude and Microsoft Copilot.
What are GEO, AEO and AI visibility tools?
They're three names for the same kind of software: GEO stands for generative engine optimization and AEO for answer engine optimization. These tools send the questions your buyers ask to AI engines. Then they record whether your brand is mentioned, which sources are cited, and which competitors appear instead.
The names come from different places. "Generative Engine Optimization" was coined in a 2023 research paper by Aggarwal and colleagues at Princeton and IIT Delhi. "AEO" is the marketing industry's term for optimizing for answer engines, and "AI visibility" is the metric both aim to move. Our guide to how GEO, SEO and AEO differ covers the terms in more depth.
You need a separate tool because standard analytics don't show this. Google counts AI Overview and AI Mode appearances inside the "Web" search type in Search Console, so they aren't broken out. Nothing in Search Console shows what ChatGPT says about you either. AI answers are also hard to avoid. We checked 455 Google results pages for AI marketing, SEO and social media tooling keywords in September 2026, and 438 of them (96.3%) showed an AI Overview.
Most tools in this category do some mix of three jobs:
| Job | What it shows or does | Where the tools differ |
|---|---|---|
| Track | Mentions, citations, share of voice and sentiment for each prompt and engine | Engines covered, prompt count, refresh frequency |
| Diagnose | Which sources get cited instead of you, AI crawler access, page audits | Depth of source and gap analysis |
| Act | Recommendations, content drafts, technical fixes, outreach targets | Whether the tool does the work or only suggests it |
If you're new to the discipline itself, start with our practical guide to generative engine optimization. This article assumes you know why AI visibility matters and helps you pick the tooling.
How did we evaluate these tools?
We reviewed each vendor's public pricing page, plan comparison table and documentation on October 1, 2026. We didn't log in to or run the tools, so we make no claims about how accurate their data is. Earlier research from September 26, 2026 was the starting point, and every price was re-checked on October 1.
Each tool was judged on five things:
- Engines at the entry price. Which AI surfaces the cheapest plan covers, and which cost extra.
- Prompts or credits at the entry price. How much tracking you actually get for the starting price.
- Pricing model. Per prompt, per credit or custom. Credit plans can shrink fast when you add engines.
- What it does beyond tracking. Recommendations, audits, content, technical fixes or outreach.
- The limit you'll hit first. The constraint most likely to force an upgrade or a switch.
Some vendors change what they show by location or default to euros. Where that happened, we say which currency we saw.
How do you choose a GEO or AEO tool?
Start with the AI engines your buyers use and the number of prompts you need, then check whether the plan charges per prompt or per credit. Choose a pure tracker if you have people to act on what it finds; choose a tool with built-in actions if you don't.
| Question to ask | Why it matters | Example from this list |
|---|---|---|
| Which engines are in the entry price? | Add-on engines change the real price | Otterly charges extra for Gemini, AI Mode and Claude |
| Is it priced per prompt or per credit? | Credits run out faster with more engines | Rankshift charges 2 credits per run on most models and 5 on Claude and Copilot |
| How often does it refresh? | Weekly data misses short-term swings | Peec and Otterly track daily |
| What happens after it finds a gap? | A report still needs someone to do the work | Goodie and Okara take actions; Peec mostly recommends |
| How many seats, brands and countries? | Team and agency setups hit these caps first | Peec has unlimited users; Scrunch Core has 5 seats and 1 brand |
A useful sanity check before paying: run 15 to 20 buying-intent prompts by hand in ChatGPT and Google, and look at your Search Console impressions. If you never appear, the problem is content and citations, and a tracker will only confirm it. Our guide to tracking brand mentions in ChatGPT and AI Overviews shows how to do this manually.
What does each tool do well, and where does it fall short?
Each section below covers price, coverage, what the tool does beyond tracking, its main limit and who should pick it. All prices were checked on October 1, 2026. Okara's GEO Agent is covered separately in "Where does Okara fit?" near the end.
Otterly.AI: cheapest credible starting point
Otterly's Lite plan costs $29/month billed monthly, or $25/month billed annually. It tracks 15 prompts daily in ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Standard is $189/month for 100 prompts, and Premium is $489/month for 400.
Google AI Mode and Gemini are add-ons at $9/month each on Lite, and Claude is $29/month. Beyond tracking, Lite includes 1,000 GEO audits a month, a prompt research tool and 3 recommendations a week.
The limit is the jump from 15 prompts at $29 to 100 prompts at $189, and API and MCP access only start on Standard. Pick Otterly if you want to know where you stand for the least money. For other options, see our comparison of Otterly AI alternatives.
Peec AI: clean daily tracking for in-house teams
Peec's Starter plan costs $95/month billed monthly, in the USD the page showed us (the currency may vary by location). It tracks 50 prompts daily across 3 models you choose from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI. Pro is $245/month for 150 prompts, and Advanced is $495/month for 350.
Every self-serve plan includes unlimited users. Beyond tracking, Peec shows gap analysis (sources that name competitors but not you), ranked recommended actions and a crawlability audit covering 40+ AI bots. Perplexity is available only as an extra model or on Enterprise; one extra model is listed at $30/month on Starter, shown with annual billing.
The limit is the 3-model cap. Pick Peec if your team will act on the data and wants a tidy daily dashboard. Our Peec AI alternatives guide covers the closest substitutes.
Profound: enterprise depth, sales-led pricing
Profound's pricing page lists two brand plans: a free trial and a custom-priced Enterprise plan. The trial runs 50 prompts daily for 7 days across ChatGPT, Gemini and Google AI Overviews, using an industry prompt set you can't customize.
Enterprise adds a tailored prompt plan, up to 9 answer engines, SSO/SAML with SOC 2 compliance, exports and API access. Profound now positions itself as an "AI Marketer", with credit-based agents that research, write and report alongside the visibility data.
The limit is price transparency: there's no self-serve paid plan, so you'll need a demo to get a number. Pick Profound if you're a large team that wants the most engines and has people to act on the output. If the sales process is the blocker, see our Profound alternatives comparison.
Rankshift: many engines on a small budget
Rankshift's Starter plan costs €77/month billed monthly (€69 billed annually), or $92/month in USD ($82 annually). Every plan includes all 9 models it tracks: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Mistral, Meta AI, Claude and Microsoft Copilot. Projects and seats are unlimited, and there's a 30-day trial.
Starter includes 9,500 credits a month, which Rankshift headlines as "150 prompts / day". Its calculator charges 2 credits per run for most models and 5 for Claude and Copilot. By our arithmetic, tracking 3 two-credit models daily gets you about 52 prompts, not 150. Beyond tracking, it includes a content brief generator, an AI content writer and crawler analytics.
Pick Rankshift if you want the widest engine set without paying per engine. Our Rankshift alternatives guide compares it with other credit-based tools.
Rankscale: lowest entry price, flexible scheduling
Rankscale's Essentials plan is $17/month and is marked "yearly only" on its pricing page ($204/year). Pro is $99/month with 1,200 credits, Pro+ is $229/month with 3,000 credits, and agency tiers run from $385/month.
Search terms are unlimited; each query uses a fraction of a credit, typically 0.25. Pro lists ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, DeepSeek, Mistral, Claude and Microsoft Copilot, with scheduling from hourly to monthly. Pro also includes 50 page audits a month.
The limit is budgeting in credits, plus a yearly commitment on the cheapest plan. Its pricing page lists monitoring, audits and analytics, not content creation or fixes. Pick Rankscale if you want multi-engine tracking for the least money and don't mind the math. See our Rankscale alternatives comparison for other options.
Qwairy: broad and international coverage
Qwairy's Starter plan costs €79/month billed monthly, or €65/month billed annually (€790/year); the page's USD option lists $89/month. It covers up to 100 prompts and 1,300 credits a month. Every plan includes 18 AI engines and model families, from ChatGPT and Google AI Mode to regional models such as Naver, Qwen and Wenxin.
A free plan gives 120 credits with no credit card, and unused credits roll over. Beyond tracking, Starter includes Content Studio for briefs and articles.
The limit is credits: 1,300 a month won't run 100 prompts on many engines every day, so most teams will track weekly or on fewer engines. Pick Qwairy if you market in several countries or languages. Our Qwairy alternatives guide covers the trade-offs.
AthenaHQ: widest engine set at entry, plus content agents
AthenaHQ's plans page lists a free Essential plan with 300 credits ("$25 free credit") and a Starter plan at $295/month billed monthly, with 17% off annually. One credit equals one AI response, and Starter includes 3,600 a month across 11 models, including Claude, Grok, DeepSeek and Mistral.
Beyond tracking, Starter includes on-page and off-page actions and a content optimization agent. API access and extra credits are paid add-ons.
The limit is that there's no fixed prompt count. By our arithmetic, 3,600 responses is 120 a day, or about 10 prompts if all 11 engines run daily. Pick AthenaHQ if you want every major engine and built-in content help, and can plan in credits. See our AthenaHQ alternatives guide for cheaper options.
Scrunch: tracking plus site audits for brands
Scrunch's Core plan costs $250/month for 125 prompts and 5,000 responses a month. It covers 4 engines: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Core includes 5 site audits a month, 1 brand workspace and 5 user licenses, with a 7-day free trial.
Enterprise (custom pricing) expands to 9 engines and adds its Agent Experience Platform, API access and SSO.
The limit is that Gemini, Google AI Mode and Claude need Enterprise. Pick Scrunch if you want monitoring plus site-level audits and expect to grow into an enterprise plan. Our Scrunch alternatives comparison lists tools with more engines at Core's price.
Goodie AI: tracking plus done-for-you actions
Goodie's Core plan costs $399/month billed annually, or $478.80/month billed monthly. It tracks 120 prompts across 5 core models and includes 50 optimization actions a month, revenue attribution and 5 seats, with a 7-day free trial. Pro is $999/month billed annually for 250 prompts and 8 models.
Goodie's own FAQ explains the price: it positions itself as a closed-loop platform that researches gaps and takes action to close them, rather than a tracker.
The limit is the entry price, the highest of the self-serve plans here. Pick Goodie if you have a $400+ monthly budget and want the tool to do part of the work. Our Goodie AI alternatives guide compares cheaper routes.
Semrush AI Visibility Toolkit: for teams already on Semrush
Semrush's AI Visibility Toolkit costs $99/month per domain, billed annually. It tracks 25 custom prompts daily and reports mentions from ChatGPT, Google AI, Gemini and Perplexity. It also includes AI competitor analysis, prompt research and a site audit for AI readiness.
Semrush One Starter bundles the SEO toolkit with 50 tracked prompts for $199/month, or $165.17/month billed annually. Additional users start at $45/month.
The limit is the prompt count: 25 prompts for $99 is thin next to SE Visible or Peec. Pick it if your team already lives in Semrush and wants rankings and AI mentions in one account.
SE Visible (SE Ranking): most prompts per dollar
SE Visible's Basic plan costs $99/month for 200 prompts, about 30,000 AI answers a month and 3 projects. It tracks ChatGPT, Gemini, Google AI Mode, Perplexity and Google AI Overviews, with a 10-day free trial. Core is $189/month for 450 prompts.
If you'd rather have a full SEO suite, SE Ranking's Core plan costs $129/month ($103.20 billed annually). It includes 100 daily prompts across 5 LLMs, alongside rank tracking and audits, with a 14-day trial and no credit card.
The limit is engine coverage: no Claude or Copilot. Pick SE Visible if Google, ChatGPT and Perplexity are the engines that matter and you want the most prompts for $99.
Which tool fits your situation?
Match the tool to who will act on the data. If you have a team to do the work, buy the tracker that covers your engines at the lowest price. If the same person finds and fixes the gaps, weigh what the tool does after it reports.
| Your situation | Start with | Why |
|---|---|---|
| Checking whether you have a problem at all | Otterly Lite, or free plans from AthenaHQ or Qwairy | Lowest cost to a first baseline |
| In-house team that wants a daily dashboard | Peec AI Starter | 50 prompts, daily, unlimited users |
| Need many engines on a small budget | Rankshift or Qwairy | All engines on every plan |
| Lowest spend, happy to commit for a year | Rankscale Essentials | $17/month billed yearly |
| Already paying for Semrush or SE Ranking | Their AI add-on or bundle | One account for SEO and AI data |
| Most prompts for about $100 a month | SE Visible Basic | 200 prompts, 5 engines |
| Enterprise that needs more engines and API access | Profound, or Scrunch or Goodie Enterprise | Custom plans with expanded engine coverage |
| Want actions included and have $400+ a month | Goodie AI | 50 optimization actions a month on Core |
| Small team that needs gaps fixed more than data | Okara GEO Agent | Audit, citation gaps and fixes shipped |
Whichever you pick, the fixes are usually the same: pages that answer the question directly, sources that AI engines already cite, and a site that crawlers can read. Our GEO checklist covers the audit. For engine-specific work, see how to get your brand recommended by ChatGPT. Our guide to showing up in Google AI Overviews covers Google.
Where does Okara fit?
Okara's GEO Agent is a smaller tracker attached to an AI CMO that acts on what it finds. It tracks less than most tools here, and its difference is what happens after a gap shows up.
Okara is an AI CMO: marketing agents that analyze your website, build a strategy from your data, then draft and publish the work for your approval. The GEO Agent tracks up to 15 AI search prompts in ChatGPT, Google AI Overviews and Google AI Mode. It shows your mentions and citation visibility, competitors' AI visibility, and citation gaps for each prompt: which competitor domains get cited instead of you.
It also audits your site across 100+ GEO data points and runs outreach research on the sources AI engines cite. The Coding Agent ships the SEO and GEO fixes as reviewable GitHub pull requests. Nothing merges until you approve the pull request.
Placed by this article's criteria, it's not the biggest tracker. 15 prompts and 3 engines is less tracking volume and breadth than Peec (50 prompts), SE Visible (200 prompts), Rankshift (9 models) or Profound Enterprise, and it isn't an enterprise tracker. It fits founders and small teams who want the audit, the citation gaps and the fixes more than the largest dataset.
The GEO Agent is part of AI CMO Lite, at $129/month billed monthly or $1,290/year billed annually ($108/month equivalent). Lite also includes the SEO Agent, X Agent and Coding Agent. AI CMO Pro, at $249/month or $2,490/year ($208/month equivalent), adds the Writer Agent (minimum 30 articles/month) and the Reddit Agent. The Free AI CMO plan ($0) covers analysis and strategy only. See Okara pricing for everything in each plan.
Lovie, a financial-infrastructure startup, used Okara's SEO, Writer, GEO, X and LinkedIn agents. It saw a 56% improvement in average search position, a 73% increase in click-through rate and a 20% increase in US traffic.
More guides on AI search live in our GEO and AI search hub.
FAQ
Are there free AI visibility tools?
Yes, for a first look. AthenaHQ has a free plan with 300 credits, Qwairy's free plan gives 120 credits with no credit card, and Profound offers a 7-day trial on 50 preset prompts. For ongoing tracking, expect to pay at least $17 to $29 a month (Rankscale Essentials billed yearly, or Otterly Lite), based on pricing pages checked October 1, 2026.
How much do GEO tools cost?
Entry plans cost $17 to $99 a month for most trackers, as of October 1, 2026. Mid-market plans run from about $189 to $500 a month, and enterprise plans from Profound, Scrunch and Goodie are custom-priced. Credit-based tools (Rankshift, Rankscale, Qwairy, AthenaHQ) can cost more in practice if you track many engines daily.
Do I need a GEO tool if I already use Semrush or SE Ranking?
Maybe not a separate one. Semrush sells an AI Visibility Toolkit ($99/month per domain, billed annually, 25 prompts), and SE Ranking's Core plan includes 100 daily prompts across 5 LLMs. Try the add-on first, and switch only if you need more engines, more prompts or help acting on the gaps.
How many prompts should I track?
Track the questions a buyer would ask before choosing a product like yours, not every keyword you rank for. Entry plans here cover 15 to 200 prompts, so start with the buying-intent prompts that matter most and fit your plan. Add more once you're acting on what the first set shows.
Can a GEO tool get my brand cited by ChatGPT?
No tool can guarantee a citation. What changes AI answers is the content and the sources. In the original GEO study, adding citations, quotations and statistics improved content's visibility in generative engine answers by up to 40% on the researchers' benchmark. A tool helps you find which prompts and sources to work on, and some tools also do part of that work.
Sources
- AthenaHQ, "Plans" (checked October 1, 2026): https://athenahq.ai/plans
- Goodie AI, "Pricing" (checked October 1, 2026): https://higoodie.com/pricing
- Otterly.AI, "Pricing" (checked October 1, 2026): https://otterly.ai/pricing
- Peec AI, "Pricing for Brands" (checked October 1, 2026): https://peec.ai/pricing
- Profound, "Pricing" (checked October 1, 2026): https://www.tryprofound.com/pricing
- Qwairy, "Pricing & Plans" (checked October 1, 2026): https://www.qwairy.co/pricing
- Rankscale, "Pricing" (checked October 1, 2026): https://rankscale.ai/pricing
- Rankshift, "Pricing" and "Calculator" (checked October 1, 2026): https://www.rankshift.ai/pricing/ and https://www.rankshift.ai/calculator/
- Scrunch, "Pricing" (checked October 1, 2026): https://scrunch.com/pricing/
- Semrush, "AI Visibility pricing" and "SEO + AI Search pricing" (checked October 1, 2026): https://www.semrush.com/pricing/ai/ and https://www.semrush.com/pricing/seo-ai-search/
- SE Ranking, "Subscription plans" (checked October 1, 2026): https://seranking.com/subscription.html
- SE Visible, pricing section (checked October 1, 2026): https://visible.seranking.com/
- Okara, "Pricing" (checked October 1, 2026): https://okara.ai/pricing
- Aggarwal, P. et al., "GEO: Generative Engine Optimization" (arXiv, November 2023): https://arxiv.org/abs/2311.09735
- Google Search Central, "AI features and your website": https://developers.google.com/search/docs/appearance/ai-features
- Okara research: 455 US desktop Google results pages for AI marketing, SEO and social tooling keywords, collected via DataForSEO in September 2026.