Otterly AI Alternatives (2026): 10 GEO Tools Compared
10 Otterly AI alternatives compared on pricing, prompt limits, AI engines and whether they help you act on the data, with the best fit for each team.
Part of our GEO & AI Search guide.
Otterly.AI tracks how often your brand shows up in AI search answers. Its Lite plan costs $29 a month for 15 prompts, checked daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with GEO URL audits and three recommendations a week.
For most teams, that is a sensible place to start. It shows where your brand appears in AI answers and where it doesn't.
The limit is what comes next. Tracking tells you your visibility is low, but fixing it still takes content, site changes, mentions on other sites and distribution. This post compares 10 alternatives on price, tracking limits and how much of that follow-up work they help with.
For a practical next step, explore Okara's GEO agent.
How we compared: we reviewed each vendor's public pricing and product pages on October 8, 2026. This is a documented comparison, not a hands-on test. Prices are in USD unless noted and can change.
Why People Look for Otterly AI Alternatives in 2026
It is mainly a tracker. Otterly measures visibility, citations and sentiment, and Lite adds GEO URL audits and three recommendations a week. Writing content, changing your site and earning mentions still happen somewhere else.
The step up from Lite is steep. Lite covers 15 prompts. Standard costs $189 a month ($160 billed annually) for 100 prompts, and Premium costs $489 a month for 400.
Some engines cost extra. Gemini and Google AI Mode are $9 a month each on Lite, and Claude is $29. These add-ons cost more on higher plans.
No SEO suite, content or social tools. Otterly doesn't do keyword research, backlink analysis, article writing or social posting.
The bigger problem: watching your AI visibility drop with no way to act on it is the core frustration with tracking-only tools. Otterly tells you what is happening in AI search. Your team still has to change it.
10 Otterly AI Alternatives
01: Okara AI CMO · Free; from $129/month ★ EDITOR'S PICK
Best for: Founders and small teams that want tracking plus help with the follow-up work
Okara takes a different approach from Otterly. It is an AI CMO: a set of agents that draft marketing work for your approval, rather than a dashboard you check.
The free plan includes a website analysis, positioning and ICP messaging, and a 30-day marketing strategy, with no credit card. AI CMO Lite costs $129 a month, or $1,290 a year (about $108 a month). Its GEO Agent tracks up to 15 AI search prompts, with mentions, citations and competitor AI visibility. Lite also includes an SEO Agent (recommendations, technical SEO, content opportunities), a Coding Agent that ships SEO and GEO fixes as GitHub pull requests you review, an Influencer Agent for finding X creators, and an X/Twitter Agent with at least 30 posts a month.
Blog articles, Reddit distribution, LinkedIn posts and UGC videos are on AI CMO Pro at $249 a month, not on Lite.
The trade-off is tracking volume. Fifteen prompts is the same as Otterly Lite at more than four times the price. You are paying for agents that act on the data, not for more data.
The core difference: Otterly shows you the scoreboard. Okara tracks a smaller set of prompts and drafts the fixes.
| ✓ PROS | ✗ CONS |
|---|---|
| SEO and GEO fixes shipped as reviewable GitHub pull requests | Up to 15 tracked prompts, less monitoring depth than dedicated trackers |
| GEO, SEO, influencer and X agents in one plan from $129/month | Blog writing, Reddit, LinkedIn and UGC video need Pro at $249/month |
| Free plan with a 30-day marketing strategy | GEO results build over time, not instantly |
02: Profound · Pricing on request (free 7-day trial)
Best for: Enterprise teams that need deep AI visibility monitoring and dedicated support
Profound is built for large companies and publishes no price for its paid brand plan. The free 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and Google AI Overviews. The custom Enterprise plan tracks up to 9 answer engines and adds credit-based AI agents for research and content, Agent Analytics and dedicated support.
That depth suits big teams, but you can't budget for it without a sales call. Visit tryprofound.com.
| ✓ PROS | ✗ CONS |
|---|---|
| Up to 9 answer engines on Enterprise | No published price for paid plans |
| Credit-based agents for research and content | Trial prompts are preset and can't be edited |
| Dedicated support on Enterprise | Enterprise sales process |
03: Peec AI · from $95/month
Best for: Teams that want more prompts than Otterly Lite, unlimited seats and gap analysis
Peec AI prices by prompts. Starter costs $95 a month, or $80 a month billed annually (European visitors see €85 and €70), for 50 prompts tracked daily on 3 AI models you choose, with unlimited users. Enterprise is custom with up to 13 models.
Compared with Otterly, you get more prompts at entry, plus gap analysis (sources that cite competitors but not you), ranked recommended actions, and tracking by region and language. Someone on your team still has to carry out those actions. Visit peec.ai.
| ✓ PROS | ✗ CONS |
|---|---|
| 50 daily prompts at entry vs Otterly's 15 | $95/month, over three times Otterly Lite |
| Unlimited users on every plan | 3 models per plan; more cost extra or need Enterprise |
| Gap analysis and recommended actions | No content creation, SEO suite or social tools |
04: Frase · from $49/month
Best for: Content teams that want AI visibility data inside the writing process
Frase is a content platform with AI visibility tracking on every paid plan. Starter costs $49 a month, or $39 a month billed yearly, for 50 tracked prompts on ChatGPT and Google AI, SEO and GEO content scores, 10 articles and 50 audit pages a month, for one seat and one site. Professional ($129, or $103 billed yearly) adds Perplexity. Scale ($299, or $239 billed yearly) adds Claude and Gemini.
Content Guard flags pages losing rank or traffic and proposes fixes, and Frase can publish to WordPress, Webflow, Sanity or Wix. It fits teams whose main fix is better content. There's a free 7-day trial with no card. Visit frase.io.
| ✓ PROS | ✗ CONS |
|---|---|
| Tracking, writing and publishing in one tool | Starter tracks only ChatGPT and Google AI |
| SEO and GEO scores while you write | No backlink analysis or social distribution |
| 7-day free trial, no card | One seat and 10 articles a month on Starter |
05: Writesonic GEO · from $99/month
Best for: Teams that want AI visibility tracking and AI writing under one login
Writesonic now positions itself as an AI search visibility platform with writing tools built in. Starter costs $99 a month, or $79 a month billed annually, for 50 prompts tracked daily on ChatGPT, Gemini and Google AI Overviews, plus 15 AI articles a month and 10 site audits, for one user.
The Action Center, which carries out on-page and off-page actions, is a full feature only on Enterprise, with a limited trial on Growth ($399 a month billed annually). Visit writesonic.com.
| ✓ PROS | ✗ CONS |
|---|---|
| Tracking plus 15 AI articles a month | $99/month, well above Otterly Lite |
| Site audits included | 3 engines on Starter, no Perplexity |
| 50 prompts at entry | Full Action Center only on Enterprise |
06: Goodie AI · from $399/month
Best for: Mid-sized teams that want tracking, optimization and strategist support in one program
Goodie AI has moved upmarket. Core costs $399 a month billed annually ($478.80 a month billed quarterly) and tracks 120 prompts daily across ChatGPT, Google AI Overviews, Perplexity, Google AI Mode and Copilot. It includes 50 optimizations a month, MCP access, revenue attribution, 5 seats and AEO strategist support, with a 7-day free trial.
That makes it a fuller program than Otterly, but no longer a budget option. Visit higoodie.com.
| ✓ PROS | ✗ CONS |
|---|---|
| Tracking plus 50 optimizations a month | Over 13 times Otterly Lite's price |
| 120 prompts across 5 engines on Core | Monthly-billed price isn't shown |
| AEO strategist support included | No SEO suite or social distribution |
07: Semrush AI Visibility Toolkit · $99/month
Best for: Teams already on Semrush that want AI visibility next to their SEO data
Semrush's AI Visibility Toolkit costs $99 a month for one domain, with no free trial. It includes brand performance and competitor reports, prompt research, 25 tracked prompts on platforms such as ChatGPT and Google AI Mode, and AI search checks in Site Audit. Semrush One bundles SEO and AI visibility from $199 a month ($165.17 billed annually), with 50 prompts.
For existing Semrush users, this is often simpler than adding another tool, because keyword, backlink and competitor data sit in the same account. Visit semrush.com.
| ✓ PROS | ✗ CONS |
|---|---|
| AI visibility next to Semrush's SEO data | 25 tracked prompts for $99/month |
| AI search checks in Site Audit | No free trial |
| Semrush One bundles SEO and AI from $199/month | Each extra user needs another $99 license |
08: Qwairy · Free plan; paid from €79/month
Best for: Teams that want broad engine coverage, a free start and built-in action tools
Qwairy has a free plan with 120 credits and no card. Starter costs €79 a month, or €65 a month billed annually, for 1,300 credits and up to 100 prompts. Every plan includes all of its engines, among them ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Google AI Overviews and Google AI Mode.
It goes further than Otterly on action, with an Action Center, content and backlink opportunities, a Content Studio and site readiness checks. Credits are the real limit, so check Qwairy's calculator before assuming 100 prompts will run daily on every engine. Visit qwairy.co.
| ✓ PROS | ✗ CONS |
|---|---|
| Free plan, no card | Priced in euros; credits limit how often prompts run |
| Many engines on every plan | REST API needs Growth (€199/month) |
| Action Center, Content Studio and backlink opportunities | No social distribution |
09: SE Ranking · from $129/month
Best for: Agencies and SEO teams that want AI prompt tracking inside a full SEO platform
SE Ranking is a full SEO platform with rank tracking, keyword, competitor and backlink research, website audits and a content tool. Core costs $129 a month, or $103.20 a month billed annually, and includes 100 prompts tracked daily across 5 LLMs and 25 articles a month. There's a 14-day free trial with no card.
Agencies can add white-label reporting with the Agency Pack, an extra $69 a month on annual billing. AI tracking here is less specialized than in a dedicated GEO tool. Visit seranking.com.
| ✓ PROS | ✗ CONS |
|---|---|
| 100 daily prompts plus a full SEO suite | $129/month entry price |
| 14-day free trial, no card | Less specialized than dedicated GEO trackers |
| API and MCP access on Core | Social scheduling is a separate paid product |
10: HubSpot AI Search Grader · Free
Best for: Teams that want a free one-time check before paying for a tracker like Otterly
HubSpot's AI Search Grader is a free, one-time check of what ChatGPT, Perplexity and Gemini say about your brand, based on their training data. It scores five areas (sentiment, presence quality, brand recognition, share of voice and market position) and needs no account.
It isn't a monitoring platform. For ongoing tracking, HubSpot sells HubSpot AEO at $50 a month, with no other HubSpot subscription required. Visit hubspot.com.
| ✓ PROS | ✗ CONS |
|---|---|
| Free, no account needed | One-time snapshot, no ongoing tracking |
| Scores five areas with a written interpretation | Based on training data, not live answers |
| Covers ChatGPT, Perplexity and Gemini | No Google AI Overviews or AI Mode |
Head-to-Head Comparison
| Tool | Starting price | Prompts at entry | Helps act on findings | SEO tools | Social |
|---|---|---|---|---|---|
| Okara AI CMO | Free; Lite $129/mo ($108 annual) | Up to 15 | ✓ Agents draft fixes, PRs | ✓ SEO Agent | X on Lite; LinkedIn, Reddit on Pro |
| Otterly AI | $29/mo ($25 annual) | 15 | Partial: audits, 3 recs/week | ✗ | ✗ |
| Profound | On request; free 7-day trial | 50 preset (trial) | Partial: agents | ✗ | ✗ |
| Peec AI | $95/mo ($80 annual) | 50 | Partial: recommended actions | ✗ | ✗ |
| Frase | $49/mo ($39 annual) | 50 | ✓ Content writing | ✓ | ✗ |
| Writesonic GEO | $99/mo ($79 annual) | 50 | ✓ AI articles, site audits | Partial | ✗ |
| Goodie AI | $399/mo (annual) | 120 | ✓ Optimizations, strategist | ✗ | ✗ |
| Semrush AI Toolkit | $99/mo | 25 | Partial: site audit checks | ✓ (Semrush) | ✗ |
| Qwairy | Free; €79/mo (€65 annual) | Up to 100 (credits) | ✓ Action Center, Content Studio | Partial | ✗ |
| SE Ranking | $129/mo ($103.20 annual) | 100 | Partial: site audits, content tool | ✓ | Separate product |
| HubSpot Grader | Free | One-time check | ✗ | ✗ | ✗ |
How to Choose
Choose Okara AI CMO if you want to act on your AI visibility, not just watch it. Lite costs $129/month and pairs 15 tracked prompts with SEO and GEO fixes as pull requests, technical SEO and X posting. Blog writing, Reddit, LinkedIn and UGC video are on Pro at $249/month.
Choose Profound if you're an enterprise team that needs up to 9 engines and dedicated support, and you're fine with a sales process.
Choose Peec AI if Otterly's 15 prompts are too few and you want gap analysis and unlimited seats from $95/month.
Choose Frase if your main fix is content and you want tracking inside the editor, from $49/month.
Choose Qwairy if you want a free start and wide engine coverage, and can work with credits and euro pricing.
Choose SE Ranking or Semrush if you want AI tracking inside a full SEO suite.
Start with HubSpot's AI Search Grader if you're not sure AI visibility is a problem yet.
Tracking is the starting point. What moves AI visibility is the work that follows: content, citations, site fixes and brand presence. That's the part Okara is built to help with.
Frequently Asked Questions
How much does Otterly.AI cost?
As of October 8, 2026, Otterly.AI Lite costs $29 a month ($25 billed annually) for 15 prompts tracked daily on 4 engines. Standard is $189 a month ($160 annually) for 100 prompts, and Premium is $489 a month for 400. Gemini, Google AI Mode and Claude are paid add-ons.
What is the cheapest Otterly.AI alternative?
HubSpot's AI Search Grader is free but one-time, and Qwairy has a free plan with 120 credits. Among paid plans here, Frase Starter is the lowest at $39 a month billed yearly ($49 monthly), for 50 prompts on ChatGPT and Google AI.
Does Okara replace Otterly.AI?
Not for high-volume tracking. Okara Lite tracks up to 15 prompts, the same as Otterly Lite, and adds agents for SEO, GEO fixes as pull requests, influencer outreach and X posts. Some teams use it alongside a tracker rather than instead of one.
Try Okara AI CMO Free
Enter your website to get a free website analysis and a 30-day marketing strategy. No credit card required.
For the whole category compared on engines tracked and price, see our guide to the best GEO tools.