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Focused marketing capabilities, each powered by an Okara AI agent that doesn't just analyze, it ships the work.
48 skills
SEO
The full SEO operating loop Okara’s SEO Agent runs on autopilot: research, prioritize, ship, and measure, week after week.
--- name: seo description: Run end-to-end SEO for a website as a continuous loop: find opportunities, prioritize by impact, and ship on-page, technical, and content fixes. owner: Okara SEO Agent --- # SEO Operate SEO as a continuous loop rather than a one-off project: understand the site, find the highest-leverage opportunities, ship fixes, measure, repeat.
SEO Audit
A ready-to-run SEO audit skill: the exact methodology Okara’s SEO Agent uses to turn any URL into a prioritized, fix-ready report.
--- name: seo-audit description: Run a prioritized technical and on-page SEO audit of a web page and return the highest-impact fixes first, each with a copy-ready recommendation. owner: Okara SEO Agent --- # SEO Audit Audit a web page for technical, on-page, metadata, and structured-data issues, then return a short, prioritized list of fixes, not an undifferentiated dump
Technical SEO
The technical-foundations checklist Okara’s SEO Agent uses to keep a site crawlable, indexable, fast, and correctly marked up.
--- name: technical-seo description: Audit and fix the technical foundations of a site: crawlability, indexation, architecture, rendering, Core Web Vitals, and structured data. owner: Okara SEO Agent --- # Technical SEO Make sure search engines can crawl, render, and index your site correctly, then fix the technical issues that quietly cap your rankings.
Ecommerce SEO
The ecommerce methodology Okara’s SEO Agent uses to make category and product pages rank and convert, without letting faceted navigation bloat your index.
--- name: ecommerce-seo description: Optimize an online store for search: category and product page structure, faceted navigation, product schema, and duplicate-content control. owner: Okara SEO Agent --- # Ecommerce SEO Turn category and product pages into ranking, converting entry points, while keeping faceted navigation, variants, and out-of-stock pages from quietly
Local SEO
The local methodology Okara’s SEO Agent uses to rank a business in the map pack and "near me" searches, from Google Business Profile to reviews and local schema.
--- name: local-seo description: Rank a business in local search and the map pack: Google Business Profile, NAP consistency, local landing pages, reviews, and LocalBusiness schema. owner: Okara SEO Agent --- # Local SEO Win the map pack and "near me" searches by making a business consistent, credible, and relevant across its profile, its website, and the wider web.
Topical Map
The topical-mapping methodology Okara’s SEO Agent uses to plan full, structured coverage of a subject and build the topical authority that lifts a whole cluster.
--- name: topical-map description: Build a topical map that gives a site full, structured coverage of a subject — pillars, clusters, and the subtopics needed to earn topical authority. owner: Okara SEO Agent --- # Topical Map Plan comprehensive coverage of a subject so search engines see your site as an authority, not a scattering of unrelated posts.
Content Gap
The competitive-analysis methodology Okara’s SEO Agent uses to find the topics and keywords competitors rank for that you don’t, and turn them into a prioritized plan.
--- name: content-gap description: Find the topics and keywords competitors rank for that you don't, then turn the gaps into a prioritized content plan. owner: Okara SEO Agent --- # Content Gap Analysis Discover the demand your competitors capture and you miss, then decide which gaps are worth closing first.
SERP Analysis
The SERP-reading methodology Okara’s SEO Agent uses to decode intent, SERP features, and the winning content type for a query before you build the page.
--- name: serp-analysis description: Read the search results for a query to decode intent, SERP features, and the content that ranks — before you write a single word. owner: Okara SEO Agent --- # SERP Analysis Before targeting a keyword, study its search results so you build the right kind of page, aimed at the right intent, with a realistic shot at ranking.
Rank Tracking
The rank-tracking methodology Okara’s SEO Agent uses to track the keywords that matter — segmented, deduplicated, and tied to business value, not vanity positions.
--- name: rank-tracking description: Set up keyword rank tracking that shows real trends — segmented, deduplicated, and tied to business value — not vanity position numbers. owner: Okara SEO Agent --- # Rank Tracking Track the right keywords the right way, so movement in the data reflects real progress and flags problems early.
Meta Descriptions
The meta-description methodology Okara’s SEO Agent uses to write snippets that win the click — accurate, compelling, correctly sized, and unique on every page.
--- name: meta-descriptions description: Write meta descriptions that win the click — accurate, compelling, correctly sized, and unique across every page. owner: Okara SEO Agent --- # Meta Descriptions Craft the snippet under your title in search results so more people choose your result — and so Google is less likely to rewrite it.
Title Tags
The title-tag methodology Okara’s SEO Agent uses to write your strongest on-page signal — right length, keyword placement, and uniqueness — on every page, at any scale.
--- name: title-tags description: Write and optimize title tags that rank and get clicked — the right length, keyword placement, and uniqueness, at any scale. owner: Okara SEO Agent --- # Title Tags The title tag is the single strongest on-page signal and your headline in search results. Make it relevant, clickable, and unique on every page.
Internal Linking
The internal-linking methodology Okara’s SEO Agent uses to spread authority, guide crawlers, and lift your most important pages, without new content or backlinks.
--- name: internal-linking description: Build an internal linking structure that spreads authority, guides crawlers, and lifts your most important pages. owner: Okara SEO Agent --- # Internal Linking Use the links between your own pages to tell search engines what matters, spread ranking authority, and shorten the path to every page.
Schema Markup
The structured-data methodology Okara’s SEO Agent uses to add and validate JSON-LD so your pages qualify for rich results and search engines understand your entities.
--- name: schema-markup description: Add and validate structured data (JSON-LD) so pages qualify for rich results and search engines understand your entities. owner: Okara SEO Agent --- # Schema Markup Mark up your pages with structured data so search engines understand what they are — and so eligible pages win rich results that stand out in the SERP.
Programmatic SEO
The programmatic methodology Okara’s SEO Agent uses to generate thousands of high-quality, indexable pages from templates and data, without creating thin content.
--- name: programmatic-seo description: Generate hundreds or thousands of high-quality, indexable pages from templates and structured data — without creating thin or duplicate content. owner: Okara SEO Agent --- # Programmatic SEO Scale content by combining a repeatable template with a structured dataset to target large sets of similar queries — while keeping every page genuinely useful.
SEO Reporting
The reporting methodology Okara’s SEO Agent uses to connect SEO work to business outcomes, with the right metrics, clear segments, and a cadence stakeholders trust.
--- name: seo-reporting description: Build SEO reports that connect work to outcomes — the right metrics, clear segments, and a cadence stakeholders trust. owner: Okara SEO Agent --- # SEO Reporting Report SEO so decision-makers see progress, understand cause and effect, and keep investing — not a wall of numbers no one reads.
AI Overviews
The GEO playbook Okara’s GEO Agent uses to get your brand cited in AI answers across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
--- name: ai-overviews description: Optimize a page to get cited in AI answers — Google AI Overviews, ChatGPT, Perplexity, and Gemini — not just ranked in blue links. owner: Okara GEO Agent --- # AI Overviews Generative Engine Optimization (GEO): make your brand the source AI assistants cite when they answer questions in your space, not just a link on page one.
llms.txt
The GEO playbook Okara’s GEO Agent uses to publish and maintain an llms.txt file — the machine-readable index that tells AI crawlers and assistants which of your pages matter and what they mean.
--- name: llms-txt description: Create and maintain an llms.txt file so AI crawlers and assistants can find, understand, and cite your most important content. owner: Okara GEO Agent --- # llms.txt A curated, machine-readable index at the root of your site that tells AI crawlers and assistants which pages matter and what they mean — so your best content is the content models read, trust, and cite.
AI Detection
The GEO playbook Okara’s GEO Agent uses to check whether your content reads as AI-generated and reshape it into natural, high-quality writing that protects your brand and earns AI citations.
--- name: ai-detection description: Check whether content reads as AI-generated and reshape it into natural, high-quality writing that protects your brand and earns AI citations. owner: Okara GEO Agent --- # AI Detection Detect the patterns that make writing read as machine-generated, then fix them — so your content sounds genuinely written, holds up to scrutiny, and is the kind of source AI assistants trust and cite.
Blog Post
The blog-writing methodology Okara’s Writer Agent follows to turn a keyword into a focused, SEO-aware post that ranks and reads like a human wrote it.
--- name: blog-post description: Write a single, focused, SEO-aware blog post — one topic, one reader, one takeaway — that ranks in search and reads like a human wrote it. owner: Okara Writer Agent --- # Blog Post Write one publish-ready blog post built around a single topic and a single reader intent, structured to earn the search click and hold attention to the
Long-Form Content
The pillar-content methodology Okara’s Writer Agent uses to write comprehensive, authoritative guides that own a topic and earn links over time.
--- name: long-form-content description: Write a comprehensive, authoritative pillar guide (2,000-5,000+ words) that covers a topic end to end, anchors a content cluster, and earns links and rankings over time. owner: Okara Writer Agent --- # Long-Form Content Produce a definitive, in-depth guide that owns a broad topic — the page a reader bookmarks and other sites link to — not a quick post. Depth, structure,
Listicle
The list-article methodology Okara’s Writer Agent uses to write scannable, curated listicles where every item earns its place and the framing makes the choice easy.
--- name: listicle description: Write a scannable list article — "N X for Y" — with a curated set of items, parallel structure, and a framing that makes the reader's decision easier. owner: Okara Writer Agent --- # Listicle Write a list-format article that's genuinely useful, not padded. Every item earns its place, the structure is consistent, and the intro and wrap-up turn a
How-To Guide
The instructional-writing methodology Okara’s Writer Agent uses to turn a task into a step-by-step guide a reader can actually follow to the finish.
--- name: how-to-guide description: Write step-by-step instructional content that takes a reader from a clear starting point to a specific outcome, with prerequisites, testable steps, and troubleshooting. owner: Okara Writer Agent --- # How-To Guide Write a guide that gets the reader to a result. The measure of success is simple: can someone follow it and finish the task? Structure, sequence, and
Content Brief
The briefing methodology Okara’s Writer Agent uses to specify a piece — goal, audience, angle, structure, and specs — so it gets written right the first time.
--- name: content-brief description: Produce a writer-ready content brief that specifies the goal, audience, angle, structure, and specs so a piece can be written correctly the first time. owner: Okara Writer Agent --- # Content Brief Write the brief, not the article. A great brief removes ambiguity so any writer — human or AI — can execute it without a round of follow-up questions
Content Outline
The outlining methodology Okara’s Writer Agent uses to build a complete, logically sequenced heading hierarchy before a single sentence gets drafted.
--- name: content-outline description: Build the structural skeleton of a piece before drafting — a heading hierarchy with bulleted talking points that covers the query completely and flows logically. owner: Okara Writer Agent --- # Content Outline Design the skeleton before anyone writes a sentence. A strong outline decides what the piece covers and in what order, so drafting becomes filling in points
Content Calendar
The planning methodology Okara’s Writer Agent uses to turn goals into a dated content calendar — themes, formats, keywords, and channels on a cadence you can sustain.
--- name: content-calendar description: Plan and schedule content over time — mapping themes, formats, keywords, and channels to a realistic cadence so publishing becomes a system, not a scramble. owner: Okara Writer Agent --- # Content Calendar Turn goals into a dated publishing plan. A calendar decides what gets made, when, on which channel, and why — so the team ships consistently instead of
Content Refresh
The refresh methodology Okara’s Writer Agent uses to diagnose decaying content and make the targeted updates that reclaim rankings — without discarding a URL’s earned equity.
--- name: content-refresh description: Update existing content to reclaim rankings and relevance — diagnose decay, decide whether to update, consolidate, or prune, then make the specific changes that recover performance. owner: Okara Writer Agent --- # Content Refresh Fixing what you already have is often higher-ROI than writing something new. This skill finds decaying pages, diagnoses why, and makes the targeted changes
Content Repurposing
The repurposing methodology Okara’s Writer Agent uses to turn one asset into many channel-native pieces — extracting the ideas and adapting each for how the channel actually reads.
--- name: repurposing description: Turn one source asset into many channel-native pieces — extract the atomic ideas, map each to the right format, and adapt (not copy-paste) for how each channel actually reads. owner: Okara Writer Agent --- # Repurposing One strong asset can become a dozen. This skill breaks a source piece into its reusable parts and adapts each for a specific channel, so you get maximum reach
Headline Writing
The headline methodology Okara’s Writer Agent uses to write titles, subject lines, and hooks that earn the click — clear, specific, and generated as a testable spread of angles.
--- name: headline-writing description: Craft headlines, titles, and subject lines that earn the click — clear on the promise, sharp on specifics, and generated as a testable spread of angles. owner: Okara Writer Agent --- # Headline Writing The headline decides whether anything else gets read. This skill writes headlines that are clear on the payoff and specific enough to be believed, then
Copywriting
The persuasion methodology Okara’s Writer Agent uses to write conversion copy — benefit-led, in the customer’s own language, structured toward one clear action.
--- name: copywriting description: Write persuasive, conversion-focused copy — benefit-led, in the customer's own language, structured to move a reader toward one clear action. owner: Okara Writer Agent --- # Copywriting Copywriting is writing that sells. Not decoration — persuasion. This skill turns features into outcomes, speaks in the reader's own words, and structures
Ad Copy
The paid-ad methodology Okara’s Writer Agent uses to write ad copy that fits every platform’s limits, leads with a hook, and comes as testable, on-message variants.
--- name: ad-copy description: Write paid ad copy that fits each platform's format and character limits, leads with a hook, and comes as testable variants aligned to the landing page. owner: Okara Writer Agent --- # Ad Copy Paid ads live or die on the first line and the message match. This skill writes within each platform's exact constraints, leads with the strongest hook, and
Landing Page Copy
The landing-page methodology Okara’s Writer Agent uses to write a full, conversion-structured page — hero to final CTA — around one offer and one action.
--- name: landing-page-copy description: Write a full landing page built to convert — a clear hero, a persuasive section flow, proof throughout, and one repeated call to action around a single offer. owner: Okara Writer Agent --- # Landing Page Copy A landing page has one job: convert a visitor into an action. This skill writes the whole page — hero to final CTA — around a single offer and a single
Sales Page
A ready-to-run sales page skill: the exact structure Okara’s Writer Agent uses to turn a product into a long-form page that argues, handles objections, and converts.
--- name: sales-page description: Write a long-form sales page that leads with one promise, builds a logical argument, handles objections, and drives to a single call to action. owner: Okara Writer Agent --- # Sales Page Turn a product into a persuasive long-form page: one buyer, one promise, one action. A sales page is an argument, not a brochure — every section should earn
Pricing Page
A ready-to-run pricing page skill: the framework Okara’s Writer Agent uses to name plans, frame value, and make the right tier the obvious choice.
--- name: pricing-page description: Turn a raw price list into a pricing page that names plans by buyer, frames value, anchors the target tier, and guides visitors to the right choice. owner: Okara Writer Agent --- # Pricing Page A pricing page is a decision aid, not a spreadsheet. Its job is to help each visitor find the plan that fits them and understand why the price is fair —
Product Description
A ready-to-run product description skill: how Okara’s Writer Agent turns specs into scannable, benefit-led descriptions that sell and rank.
--- name: product-description description: Turn product specs into a scannable, benefit-led description that helps a shopper decide quickly and can be found in search. owner: Okara Writer Agent --- # Product Description A product description has two jobs: help a shopper decide, and help the page be found. Lead with the benefit, make the details skimmable, and place keywords
Case Study
A ready-to-run case study skill: the narrative structure Okara’s Writer Agent uses to turn a customer win into credible, results-driven proof.
--- name: case-study description: Turn a customer win into a credible case study using a challenge-solution-results arc anchored by concrete metrics and well-placed quotes. owner: Okara Writer Agent --- # Case Study A case study is evidence. Its power comes from a specific customer, a real problem, a clear intervention, and measurable results — told as a story a
Testimonial
A ready-to-run testimonial skill: how Okara’s Writer Agent draws out specific, believable testimonials and shapes them into usable social proof.
---
name: testimonial
description: Elicit specific, believable customer testimonials and edit them into concise social proof — preserving the customer's voice, never fabricating.
owner: Okara Writer Agent
---
# Testimonial
A good testimonial is specific and believable. Generic praise ("great tool!")
persuades no one; a concrete before-and-after in the customer's own words does.Glossary
A ready-to-run glossary skill: how Okara’s Writer Agent writes clear, consistent term definitions that teach readers and earn search traffic.
--- name: glossary description: Write clear, consistent glossary entries that define a term in plain language, show an example, and cross-link related terms — readable and search-friendly. owner: Okara Writer Agent --- # Glossary A glossary teaches and gets found. Each entry should define a term so a newcomer understands it in one sentence, then add the depth, example, and links
FAQ Page
A ready-to-run FAQ page skill: how Okara’s Writer Agent sources the real questions buyers ask and answers them to remove doubt and earn search traffic.
--- name: faq-page description: Build an FAQ page from the real questions buyers ask, with concise answers that resolve the concern first and structure eligible for rich results. owner: Okara Writer Agent --- # FAQ Page An FAQ page earns its place only if it removes real doubt. Source the questions people actually ask, answer each in the first line, and structure the page so it
Comparison Page
A ready-to-run comparison page skill: how Okara’s Writer Agent builds fair, decisive "X vs Y" pages that win comparison searches without trashing rivals.
---
name: comparison-page
description: Build a fair, decisive comparison page ("X vs Y" or "alternatives to X") with an accurate table, honest positioning, and clear guidance on who should choose what.
owner: Okara Writer Agent
---
# Comparison Page
A comparison page wins by being trusted. Buyers on "X vs Y" and "alternatives"
searches are close to deciding — a fair, accurate comparison that admitsBrand Voice
A ready-to-run brand voice skill: how Okara’s Writer Agent defines a documented voice so everything you publish sounds like one company.
--- name: brand-voice description: Turn fuzzy voice adjectives into a documented brand voice — concrete attributes, tone rules, vocabulary, and do/don't examples — and apply it consistently. owner: Okara Writer Agent --- # Brand Voice "Friendly but professional" isn't a voice — it's a wish. A usable brand voice is a small set of defined attributes with rules and examples that anyone, human or
Proofreading
A ready-to-run proofreading skill: how Okara’s Writer Agent catches grammar, spelling, punctuation, and consistency errors while preserving your voice.
--- name: proofreading description: Catch grammar, spelling, punctuation, and consistency errors in systematic passes, flagging each fix with a reason while preserving the author's voice. owner: Okara Writer Agent --- # Proofreading Proofreading is the final mechanics check, not a rewrite. Its job is to catch the errors a quick read misses — and to fix them without changing what the copy
Translation
A ready-to-run translation skill: how Okara’s Writer Agent localizes copy so it reads native — preserving meaning, tone, and terminology, not just words.
--- name: translation description: Localize content so it reads as though written in the target language — preserving meaning and tone, adapting culturally, and keeping terminology consistent. owner: Okara Writer Agent --- # Translation Good translation is localization: the result should read as if it were written in the target language, not converted into it. That means carrying meaning and
Market Research
A ready-to-run market research skill: how Okara’s Writer Agent structures audience, competitor, and demand research into decisions you can act on.
--- name: market-research description: Structure audience, competitor, and demand research into a decision-ready brief that surfaces positioning gaps and clear recommendations, not a pile of notes. owner: Okara Writer Agent --- # Market Research Research is only useful if it changes a decision. The goal isn't a folder of findings — it's a short brief that tells you who to serve, what to say, and
Reddit Post
The community-first playbook Okara’s Reddit Agent uses to write posts that fit the subreddit, earn upvotes, and survive the mods instead of getting removed as spam.
--- name: reddit-post description: Write a Reddit post that fits the target subreddit's culture and rules, earns upvotes, and starts a real conversation instead of getting removed as spam. owner: Okara Reddit Agent --- # Reddit Post Reddit rewards genuine contribution and punishes marketing. This skill helps you choose the right subreddit, write a post that reads like a member wrote it, and
Hacker News Post
The substance-first playbook Okara’s Hacker News Agent uses to frame a Show HN, Ask HN, or link that respects the guidelines and holds up in the comments.
--- name: hacker-news description: Write and submit a Hacker News post — a Show HN, a link, or an Ask HN — that respects the guidelines, earns the community's attention, and holds up in the comments. owner: Okara Hacker News Agent --- # Hacker News Post Hacker News rewards substance, intellectual curiosity, and honesty, and quietly buries hype. This skill helps you frame a submission the community respects,
X Post
The single-post playbook Okara’s X Agent uses to turn one idea into a post with a scroll-stopping hook and a reason to reply, repost, and follow.
--- name: x-post description: Write a single high-performing X (Twitter) post — one sharp idea, a strong first line, and a reason to engage — sized and shaped for the timeline. owner: Okara X Agent --- # X Post One post, one idea. On X the first line decides whether anyone reads the rest, and the timeline is unforgiving. This skill turns a thought into a post built to
X Thread
The thread-building playbook Okara’s X Agent uses to hook on the first post, hold readers through the middle, and pay off with one clear call to action.
--- name: x-thread description: Structure an X (Twitter) thread that hooks on the first post, keeps readers moving from post to post, and pays off with a clear takeaway and one call to action. owner: Okara X Agent --- # X Thread A thread is a story with a hook, a spine, and a payoff. Most threads die on the first post; the rest lose people in the middle. This skill helps you sequence
LinkedIn Post
The professional-feed playbook Okara’s LinkedIn Agent uses to hook above the fold, sound like a human instead of a press release, and drive the comments that expand reach.
--- name: linkedin-post description: Write a LinkedIn post that hooks above the "see more" fold, reads as a human professional rather than a press release, and drives the comments the feed amplifies. owner: Okara LinkedIn Agent --- # LinkedIn Post LinkedIn rewards posts that feel personal, useful, and specific — and quietly throttles corporate announcements and outbound links. This skill helps you write