Skills library
Find a skill
Focused marketing capabilities, each powered by an Okara AI agent that doesn't just analyze, it ships the work.
79 skills
SEO
The full SEO operating loop Okara’s SEO Agent runs on autopilot: research, prioritize, ship, and measure, week after week.
--- name: seo description: Run end-to-end SEO for a website as a continuous loop: find opportunities, prioritize by impact, and ship on-page, technical, and content fixes. owner: Okara SEO Agent --- # SEO Operate SEO as a continuous loop rather than a one-off project: understand the site, find the highest-leverage opportunities, ship fixes, measure, repeat.
SEO Audit
A ready-to-run SEO audit skill: the exact methodology Okara’s SEO Agent uses to turn any URL into a prioritized, fix-ready report.
--- name: seo-audit description: Run a prioritized technical and on-page SEO audit of a web page and return the highest-impact fixes first, each with a copy-ready recommendation. owner: Okara SEO Agent --- # SEO Audit Audit a web page for technical, on-page, metadata, and structured-data issues, then return a short, prioritized list of fixes, not an undifferentiated dump
Technical SEO
The technical-foundations checklist Okara’s SEO Agent uses to keep a site crawlable, indexable, fast, and correctly marked up.
--- name: technical-seo description: Audit and fix the technical foundations of a site: crawlability, indexation, architecture, rendering, Core Web Vitals, and structured data. owner: Okara SEO Agent --- # Technical SEO Make sure search engines can crawl, render, and index your site correctly, then fix the technical issues that quietly cap your rankings.
Ecommerce SEO
The ecommerce methodology Okara’s SEO Agent uses to make category and product pages rank and convert, without letting faceted navigation bloat your index.
--- name: ecommerce-seo description: Optimize an online store for search: category and product page structure, faceted navigation, product schema, and duplicate-content control. owner: Okara SEO Agent --- # Ecommerce SEO Turn category and product pages into ranking, converting entry points, while keeping faceted navigation, variants, and out-of-stock pages from quietly
Local SEO
The local methodology Okara’s SEO Agent uses to rank a business in the map pack and "near me" searches, from Google Business Profile to reviews and local schema.
--- name: local-seo description: Rank a business in local search and the map pack: Google Business Profile, NAP consistency, local landing pages, reviews, and LocalBusiness schema. owner: Okara SEO Agent --- # Local SEO Win the map pack and "near me" searches by making a business consistent, credible, and relevant across its profile, its website, and the wider web.
Topical Map
The topical-mapping methodology Okara’s SEO Agent uses to plan full, structured coverage of a subject and build the topical authority that lifts a whole cluster.
--- name: topical-map description: Build a topical map that gives a site full, structured coverage of a subject — pillars, clusters, and the subtopics needed to earn topical authority. owner: Okara SEO Agent --- # Topical Map Plan comprehensive coverage of a subject so search engines see your site as an authority, not a scattering of unrelated posts.
Content Gap
The competitive-analysis methodology Okara’s SEO Agent uses to find the topics and keywords competitors rank for that you don’t, and turn them into a prioritized plan.
--- name: content-gap description: Find the topics and keywords competitors rank for that you don't, then turn the gaps into a prioritized content plan. owner: Okara SEO Agent --- # Content Gap Analysis Discover the demand your competitors capture and you miss, then decide which gaps are worth closing first.
SERP Analysis
The SERP-reading methodology Okara’s SEO Agent uses to decode intent, SERP features, and the winning content type for a query before you build the page.
--- name: serp-analysis description: Read the search results for a query to decode intent, SERP features, and the content that ranks — before you write a single word. owner: Okara SEO Agent --- # SERP Analysis Before targeting a keyword, study its search results so you build the right kind of page, aimed at the right intent, with a realistic shot at ranking.
Rank Tracking
The rank-tracking methodology Okara’s SEO Agent uses to track the keywords that matter — segmented, deduplicated, and tied to business value, not vanity positions.
--- name: rank-tracking description: Set up keyword rank tracking that shows real trends — segmented, deduplicated, and tied to business value — not vanity position numbers. owner: Okara SEO Agent --- # Rank Tracking Track the right keywords the right way, so movement in the data reflects real progress and flags problems early.
Meta Descriptions
The meta-description methodology Okara’s SEO Agent uses to write snippets that win the click — accurate, compelling, correctly sized, and unique on every page.
--- name: meta-descriptions description: Write meta descriptions that win the click — accurate, compelling, correctly sized, and unique across every page. owner: Okara SEO Agent --- # Meta Descriptions Craft the snippet under your title in search results so more people choose your result — and so Google is less likely to rewrite it.
Title Tags
The title-tag methodology Okara’s SEO Agent uses to write your strongest on-page signal — right length, keyword placement, and uniqueness — on every page, at any scale.
--- name: title-tags description: Write and optimize title tags that rank and get clicked — the right length, keyword placement, and uniqueness, at any scale. owner: Okara SEO Agent --- # Title Tags The title tag is the single strongest on-page signal and your headline in search results. Make it relevant, clickable, and unique on every page.
Internal Linking
The internal-linking methodology Okara’s SEO Agent uses to spread authority, guide crawlers, and lift your most important pages, without new content or backlinks.
--- name: internal-linking description: Build an internal linking structure that spreads authority, guides crawlers, and lifts your most important pages. owner: Okara SEO Agent --- # Internal Linking Use the links between your own pages to tell search engines what matters, spread ranking authority, and shorten the path to every page.
Schema Markup
The structured-data methodology Okara’s SEO Agent uses to add and validate JSON-LD so your pages qualify for rich results and search engines understand your entities.
--- name: schema-markup description: Add and validate structured data (JSON-LD) so pages qualify for rich results and search engines understand your entities. owner: Okara SEO Agent --- # Schema Markup Mark up your pages with structured data so search engines understand what they are — and so eligible pages win rich results that stand out in the SERP.
Programmatic SEO
The programmatic methodology Okara’s SEO Agent uses to generate thousands of high-quality, indexable pages from templates and data, without creating thin content.
--- name: programmatic-seo description: Generate hundreds or thousands of high-quality, indexable pages from templates and structured data — without creating thin or duplicate content. owner: Okara SEO Agent --- # Programmatic SEO Scale content by combining a repeatable template with a structured dataset to target large sets of similar queries — while keeping every page genuinely useful.
SEO Reporting
The reporting methodology Okara’s SEO Agent uses to connect SEO work to business outcomes, with the right metrics, clear segments, and a cadence stakeholders trust.
--- name: seo-reporting description: Build SEO reports that connect work to outcomes — the right metrics, clear segments, and a cadence stakeholders trust. owner: Okara SEO Agent --- # SEO Reporting Report SEO so decision-makers see progress, understand cause and effect, and keep investing — not a wall of numbers no one reads.
Google Business Profile
The local-pack method Okara’s SEO Agent uses on a Business Profile: the right primary category, every field completed, NAP consistency, and review velocity.
--- name: google-business-profile description: Optimize a Google Business Profile for local pack visibility — the right primary category, complete fields, review velocity, photos, and NAP consistency everywhere. owner: Okara SEO Agent --- # Google Business Profile Optimization For a local business the profile often matters more than the website. It's the listing that appears in the map pack, and most of the ranking inputs are things
AI Overviews
The GEO playbook Okara’s GEO Agent uses to get your brand cited in AI answers across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
--- name: ai-overviews description: Optimize a page to get cited in AI answers — Google AI Overviews, ChatGPT, Perplexity, and Gemini — not just ranked in blue links. owner: Okara GEO Agent --- # AI Overviews Generative Engine Optimization (GEO): make your brand the source AI assistants cite when they answer questions in your space, not just a link on page one.
llms.txt
The GEO playbook Okara’s GEO Agent uses to publish and maintain an llms.txt file — the machine-readable index that tells AI crawlers and assistants which of your pages matter and what they mean.
--- name: llms-txt description: Create and maintain an llms.txt file so AI crawlers and assistants can find, understand, and cite your most important content. owner: Okara GEO Agent --- # llms.txt A curated, machine-readable index at the root of your site that tells AI crawlers and assistants which pages matter and what they mean — so your best content is the content models read, trust, and cite.
AI Detection
The GEO playbook Okara’s GEO Agent uses to check whether your content reads as AI-generated and reshape it into natural, high-quality writing that protects your brand and earns AI citations.
--- name: ai-detection description: Check whether content reads as AI-generated and reshape it into natural, high-quality writing that protects your brand and earns AI citations. owner: Okara GEO Agent --- # AI Detection Detect the patterns that make writing read as machine-generated, then fix them — so your content sounds genuinely written, holds up to scrutiny, and is the kind of source AI assistants trust and cite.
GEO Audit
The measurement method Okara’s GEO Agent uses to find out what AI engines say about you, which sources they cite, and which fixes actually change the answer.
--- name: geo-audit description: Audit how your brand shows up inside AI answers — what the models say about you, which sources they cite, and the specific fixes that change it. owner: Okara GEO Agent --- # Generative Engine Optimization Audit Generative engines answer rather than list. Being cited inside those answers is a different problem from ranking, with different inputs: extractable structure,
Answer Engine Optimization
The extraction method Okara’s GEO Agent uses to make content quotable: a direct answer in the first 60 words, self-contained sections, checkable facts, and the right schema.
--- name: answer-engine-optimization description: Structure content so answer engines can extract it — a direct answer up top, self-contained sections, checkable facts, and schema that removes ambiguity. owner: Okara GEO Agent --- # Answer Engine Optimization Answer engines don't read a page the way a person does. They extract passages. AEO is the discipline of making your passages extractable, correct, and
AI Search Visibility
The tracking method Okara’s GEO Agent uses to measure brand presence inside AI answers over time — mention rate, share of voice, sentiment, and cited sources.
--- name: ai-search-visibility description: Track how visible your brand is inside AI answers over time — share of voice against competitors, sentiment, cited sources — and act on the changes. owner: Okara GEO Agent --- # AI Search Visibility Visibility in AI answers is a tracked metric, not a one-time audit. Answers change as models update and as the sources they cite change. This skill sets up
Blog Post
The blog-writing methodology Okara’s Writer Agent follows to turn a keyword into a focused, SEO-aware post that ranks and reads like a human wrote it.
--- name: blog-post description: Write a single, focused, SEO-aware blog post — one topic, one reader, one takeaway — that ranks in search and reads like a human wrote it. owner: Okara Writer Agent --- # Blog Post Write one publish-ready blog post built around a single topic and a single reader intent, structured to earn the search click and hold attention to the
Long-Form Content
The pillar-content methodology Okara’s Writer Agent uses to write comprehensive, authoritative guides that own a topic and earn links over time.
--- name: long-form-content description: Write a comprehensive, authoritative pillar guide (2,000-5,000+ words) that covers a topic end to end, anchors a content cluster, and earns links and rankings over time. owner: Okara Writer Agent --- # Long-Form Content Produce a definitive, in-depth guide that owns a broad topic — the page a reader bookmarks and other sites link to — not a quick post. Depth, structure,
Listicle
The list-article methodology Okara’s Writer Agent uses to write scannable, curated listicles where every item earns its place and the framing makes the choice easy.
--- name: listicle description: Write a scannable list article — "N X for Y" — with a curated set of items, parallel structure, and a framing that makes the reader's decision easier. owner: Okara Writer Agent --- # Listicle Write a list-format article that's genuinely useful, not padded. Every item earns its place, the structure is consistent, and the intro and wrap-up turn a
How-To Guide
The instructional-writing methodology Okara’s Writer Agent uses to turn a task into a step-by-step guide a reader can actually follow to the finish.
--- name: how-to-guide description: Write step-by-step instructional content that takes a reader from a clear starting point to a specific outcome, with prerequisites, testable steps, and troubleshooting. owner: Okara Writer Agent --- # How-To Guide Write a guide that gets the reader to a result. The measure of success is simple: can someone follow it and finish the task? Structure, sequence, and
Content Brief
The briefing methodology Okara’s Writer Agent uses to specify a piece — goal, audience, angle, structure, and specs — so it gets written right the first time.
--- name: content-brief description: Produce a writer-ready content brief that specifies the goal, audience, angle, structure, and specs so a piece can be written correctly the first time. owner: Okara Writer Agent --- # Content Brief Write the brief, not the article. A great brief removes ambiguity so any writer — human or AI — can execute it without a round of follow-up questions
Content Outline
The outlining methodology Okara’s Writer Agent uses to build a complete, logically sequenced heading hierarchy before a single sentence gets drafted.
--- name: content-outline description: Build the structural skeleton of a piece before drafting — a heading hierarchy with bulleted talking points that covers the query completely and flows logically. owner: Okara Writer Agent --- # Content Outline Design the skeleton before anyone writes a sentence. A strong outline decides what the piece covers and in what order, so drafting becomes filling in points
Content Calendar
The planning methodology Okara’s Writer Agent uses to turn goals into a dated content calendar — themes, formats, keywords, and channels on a cadence you can sustain.
--- name: content-calendar description: Plan and schedule content over time — mapping themes, formats, keywords, and channels to a realistic cadence so publishing becomes a system, not a scramble. owner: Okara Writer Agent --- # Content Calendar Turn goals into a dated publishing plan. A calendar decides what gets made, when, on which channel, and why — so the team ships consistently instead of
Content Refresh
The refresh methodology Okara’s Writer Agent uses to diagnose decaying content and make the targeted updates that reclaim rankings — without discarding a URL’s earned equity.
--- name: content-refresh description: Update existing content to reclaim rankings and relevance — diagnose decay, decide whether to update, consolidate, or prune, then make the specific changes that recover performance. owner: Okara Writer Agent --- # Content Refresh Fixing what you already have is often higher-ROI than writing something new. This skill finds decaying pages, diagnoses why, and makes the targeted changes
Content Repurposing
The repurposing methodology Okara’s Writer Agent uses to turn one asset into many channel-native pieces — extracting the ideas and adapting each for how the channel actually reads.
--- name: repurposing description: Turn one source asset into many channel-native pieces — extract the atomic ideas, map each to the right format, and adapt (not copy-paste) for how each channel actually reads. owner: Okara Writer Agent --- # Repurposing One strong asset can become a dozen. This skill breaks a source piece into its reusable parts and adapts each for a specific channel, so you get maximum reach
Headline Writing
The headline methodology Okara’s Writer Agent uses to write titles, subject lines, and hooks that earn the click — clear, specific, and generated as a testable spread of angles.
--- name: headline-writing description: Craft headlines, titles, and subject lines that earn the click — clear on the promise, sharp on specifics, and generated as a testable spread of angles. owner: Okara Writer Agent --- # Headline Writing The headline decides whether anything else gets read. This skill writes headlines that are clear on the payoff and specific enough to be believed, then
Copywriting
The persuasion methodology Okara’s Writer Agent uses to write conversion copy — benefit-led, in the customer’s own language, structured toward one clear action.
--- name: copywriting description: Write persuasive, conversion-focused copy — benefit-led, in the customer's own language, structured to move a reader toward one clear action. owner: Okara Writer Agent --- # Copywriting Copywriting is writing that sells. Not decoration — persuasion. This skill turns features into outcomes, speaks in the reader's own words, and structures
Ad Copy
The paid-ad methodology Okara’s Writer Agent uses to write ad copy that fits every platform’s limits, leads with a hook, and comes as testable, on-message variants.
--- name: ad-copy description: Write paid ad copy that fits each platform's format and character limits, leads with a hook, and comes as testable variants aligned to the landing page. owner: Okara Writer Agent --- # Ad Copy Paid ads live or die on the first line and the message match. This skill writes within each platform's exact constraints, leads with the strongest hook, and
Landing Page Copy
The landing-page methodology Okara’s Writer Agent uses to write a full, conversion-structured page — hero to final CTA — around one offer and one action.
--- name: landing-page-copy description: Write a full landing page built to convert — a clear hero, a persuasive section flow, proof throughout, and one repeated call to action around a single offer. owner: Okara Writer Agent --- # Landing Page Copy A landing page has one job: convert a visitor into an action. This skill writes the whole page — hero to final CTA — around a single offer and a single
Sales Page
A ready-to-run sales page skill: the exact structure Okara’s Writer Agent uses to turn a product into a long-form page that argues, handles objections, and converts.
--- name: sales-page description: Write a long-form sales page that leads with one promise, builds a logical argument, handles objections, and drives to a single call to action. owner: Okara Writer Agent --- # Sales Page Turn a product into a persuasive long-form page: one buyer, one promise, one action. A sales page is an argument, not a brochure — every section should earn
Pricing Page
A ready-to-run pricing page skill: the framework Okara’s Writer Agent uses to name plans, frame value, and make the right tier the obvious choice.
--- name: pricing-page description: Turn a raw price list into a pricing page that names plans by buyer, frames value, anchors the target tier, and guides visitors to the right choice. owner: Okara Writer Agent --- # Pricing Page A pricing page is a decision aid, not a spreadsheet. Its job is to help each visitor find the plan that fits them and understand why the price is fair —
Product Description
A ready-to-run product description skill: how Okara’s Writer Agent turns specs into scannable, benefit-led descriptions that sell and rank.
--- name: product-description description: Turn product specs into a scannable, benefit-led description that helps a shopper decide quickly and can be found in search. owner: Okara Writer Agent --- # Product Description A product description has two jobs: help a shopper decide, and help the page be found. Lead with the benefit, make the details skimmable, and place keywords
Case Study
A ready-to-run case study skill: the narrative structure Okara’s Writer Agent uses to turn a customer win into credible, results-driven proof.
--- name: case-study description: Turn a customer win into a credible case study using a challenge-solution-results arc anchored by concrete metrics and well-placed quotes. owner: Okara Writer Agent --- # Case Study A case study is evidence. Its power comes from a specific customer, a real problem, a clear intervention, and measurable results — told as a story a
Testimonial
A ready-to-run testimonial skill: how Okara’s Writer Agent draws out specific, believable testimonials and shapes them into usable social proof.
---
name: testimonial
description: Elicit specific, believable customer testimonials and edit them into concise social proof — preserving the customer's voice, never fabricating.
owner: Okara Writer Agent
---
# Testimonial
A good testimonial is specific and believable. Generic praise ("great tool!")
persuades no one; a concrete before-and-after in the customer's own words does.Glossary
A ready-to-run glossary skill: how Okara’s Writer Agent writes clear, consistent term definitions that teach readers and earn search traffic.
--- name: glossary description: Write clear, consistent glossary entries that define a term in plain language, show an example, and cross-link related terms — readable and search-friendly. owner: Okara Writer Agent --- # Glossary A glossary teaches and gets found. Each entry should define a term so a newcomer understands it in one sentence, then add the depth, example, and links
FAQ Page
A ready-to-run FAQ page skill: how Okara’s Writer Agent sources the real questions buyers ask and answers them to remove doubt and earn search traffic.
--- name: faq-page description: Build an FAQ page from the real questions buyers ask, with concise answers that resolve the concern first and structure eligible for rich results. owner: Okara Writer Agent --- # FAQ Page An FAQ page earns its place only if it removes real doubt. Source the questions people actually ask, answer each in the first line, and structure the page so it
Comparison Page
A ready-to-run comparison page skill: how Okara’s Writer Agent builds fair, decisive "X vs Y" pages that win comparison searches without trashing rivals.
---
name: comparison-page
description: Build a fair, decisive comparison page ("X vs Y" or "alternatives to X") with an accurate table, honest positioning, and clear guidance on who should choose what.
owner: Okara Writer Agent
---
# Comparison Page
A comparison page wins by being trusted. Buyers on "X vs Y" and "alternatives"
searches are close to deciding — a fair, accurate comparison that admitsBrand Voice
A ready-to-run brand voice skill: how Okara’s Writer Agent defines a documented voice so everything you publish sounds like one company.
--- name: brand-voice description: Turn fuzzy voice adjectives into a documented brand voice — concrete attributes, tone rules, vocabulary, and do/don't examples — and apply it consistently. owner: Okara Writer Agent --- # Brand Voice "Friendly but professional" isn't a voice — it's a wish. A usable brand voice is a small set of defined attributes with rules and examples that anyone, human or
Proofreading
A ready-to-run proofreading skill: how Okara’s Writer Agent catches grammar, spelling, punctuation, and consistency errors while preserving your voice.
--- name: proofreading description: Catch grammar, spelling, punctuation, and consistency errors in systematic passes, flagging each fix with a reason while preserving the author's voice. owner: Okara Writer Agent --- # Proofreading Proofreading is the final mechanics check, not a rewrite. Its job is to catch the errors a quick read misses — and to fix them without changing what the copy
Translation
A ready-to-run translation skill: how Okara’s Writer Agent localizes copy so it reads native — preserving meaning, tone, and terminology, not just words.
--- name: translation description: Localize content so it reads as though written in the target language — preserving meaning and tone, adapting culturally, and keeping terminology consistent. owner: Okara Writer Agent --- # Translation Good translation is localization: the result should read as if it were written in the target language, not converted into it. That means carrying meaning and
Market Research
A ready-to-run market research skill: how Okara’s Writer Agent structures audience, competitor, and demand research into decisions you can act on.
--- name: market-research description: Structure audience, competitor, and demand research into a decision-ready brief that surfaces positioning gaps and clear recommendations, not a pile of notes. owner: Okara Writer Agent --- # Market Research Research is only useful if it changes a decision. The goal isn't a folder of findings — it's a short brief that tells you who to serve, what to say, and
AI Text Humanizer
The rewriting method Okara’s Writer Agent uses to turn flat, hedged AI drafts into prose with rhythm, specifics, and an actual point of view.
--- name: humanize-ai-text description: Rewrite AI-generated text so it reads like a person wrote it — varied rhythm, concrete detail, and a real point of view — without changing what it means. owner: Okara Writer Agent --- # AI Text Humanizer AI drafts fail in predictable ways: every sentence is the same length, every paragraph opens the same way, and the whole thing hedges instead of committing.
Newsletter
The issue-writing playbook Okara’s Writer Agent uses to earn the open, hold attention past the first scroll, and land one clear action.
--- name: newsletter description: Write a newsletter issue that earns the open, holds attention past the first scroll, and ends with one action worth taking. owner: Okara Writer Agent --- # Newsletter A newsletter competes with every other unread email, not with other newsletters. This skill writes an issue that survives the inbox: a subject line
Viral Content
The shareability mechanics Okara’s Writer Agent builds into content on purpose — the arousal emotion, the sharer’s reason, and the quotable unit that travels on its own.
--- name: viral-content description: Engineer content for sharing — pick the emotion, give people a reason to be seen sharing it, and remove every point of friction between reading and reposting. owner: Okara Writer Agent --- # Viral Content Nothing goes viral by accident twice. What travels has identifiable mechanics: a high-arousal emotion, something the sharer gets out of sharing, and zero
Content Strategy
The planning method Okara’s Writer Agent uses to turn a business goal into pillars, channels, cadence, and a stop-doing list — before anyone writes a word.
--- name: content-strategy description: Build a content strategy that connects business goals to specific pieces — audience, positioning, pillars, channels, cadence, and the metric each piece is accountable to. owner: Okara Writer Agent --- # Content Strategy Most content programs are a calendar with no argument behind them. A strategy answers a harder question: what do we publish, for whom, to move which number —
Pillar Page
The hub-page method Okara’s Writer Agent uses to own a whole topic: map the cluster, cover every subtopic at the right depth, and wire the internal links that concentrate authority.
--- name: pillar-page description: Build the comprehensive hub page that owns a topic end to end, links out to every subtopic in its cluster, and earns the links a single article never would. owner: Okara Writer Agent --- # Pillar Page A pillar page is the definitive page for a broad topic. It covers the whole subject at a useful depth, links out to the cluster pages that go deeper, and
Content Audit
The inventory-and-decide method Okara’s Writer Agent uses to score every published page and issue one call per URL: keep, update, merge, or delete.
--- name: content-audit description: Inventory every published page, score it against traffic, conversions, and accuracy, and issue one decision per URL — keep, update, merge, or delete. owner: Okara Writer Agent --- # Content Audit Most sites have more content than they can maintain, and a long tail of pages that quietly drag down the rest. An audit replaces guesswork with one decision
Ebook
The long-form method Okara’s Writer Agent uses to write an ebook people finish — a defensible promise, a chapter progression, and one original thing that justifies the gate.
--- name: ebook description: Write an ebook that people finish — a defensible promise on the cover, a chapter structure that builds, and enough substance to justify the email address it cost. owner: Okara Writer Agent --- # Ebook An ebook is a promise made in exchange for an email. Most break that promise: forty pages of padding around six pages of value. This skill writes the version
Whitepaper
The evidence-led method Okara’s Writer Agent uses to write a whitepaper that survives a skeptical technical reader: a real thesis, sourced claims, published methodology, and stated limitations.
--- name: whitepaper description: Write an evidence-led whitepaper that stands up to a skeptical technical reader — a real thesis, sourced claims, honest limitations, and a methodology section that survives scrutiny. owner: Okara Writer Agent --- # Whitepaper A whitepaper is not a long brochure. It's an argument supported by evidence, written for a reader who will check your sources and forward the PDF to someone
Ghostwriting
The voice-capture method Okara’s Writer Agent uses to write as someone else — real patterns extracted from their material, their anti-patterns respected, their substance mined not invented.
--- name: ghostwriting description: Write in someone else's voice convincingly — extract their real patterns from existing material, mine their thinking through interviews, and produce drafts they'd have written themselves. owner: Okara Writer Agent --- # Ghostwriting Ghostwriting fails when the writer substitutes their own voice and adds a few of the subject's catchphrases. Doing it properly means extracting the subject's
Brand Storytelling
The narrative method Okara’s Writer Agent uses to find a company’s real origin, stakes, and belief — and write them at the three lengths every room needs.
--- name: brand-storytelling description: Build the story a company tells about itself — origin, stakes, belief, and the customer as protagonist — so it's remembered rather than merely described. owner: Okara Writer Agent --- # Brand Storytelling Most companies describe themselves. Very few tell a story. A story has a protagonist with a problem, a stake in the outcome, and a belief driving the
Trend Analysis
The detection-and-decision method Okara’s Writer Agent uses to catch trends early, classify them as fad, trend, or shift, and judge whether the window is still open for you.
--- name: trend-analysis description: Spot social media trends early, separate a real signal from noise, judge whether it's credible for your brand to join, and act inside the window. owner: Okara Writer Agent --- # Social Media Trend Analysis Most brands find a trend two weeks after it peaked and join it badly. This skill does three things instead: detects movement early, tests whether it's
Press Release
The inverted-pyramid method Okara’s Writer Agent uses to write an announcement a journalist can run with — news in the headline, whole story in paragraph one, quotes that say something.
--- name: press-release description: Write a press release a journalist can actually use — real news in the headline, the whole story in the first paragraph, quotes that say something, and facts they can verify. owner: Okara Writer Agent --- # Press Release A press release has one job: make it easy for a journalist to write about you. Most fail at the headline. This skill writes the version that survives a
About Page
The trust-first method Okara’s Writer Agent uses to write an about page: why you exist in two sentences, real people, proof above the fold, and a next step.
--- name: about-page description: Write an about page that builds trust instead of listing history — why the company exists, who is behind it, and the proof that makes a buyer comfortable. owner: Okara Writer Agent --- # About Us Page The about page is one of the most visited pages on almost every site, and one of the least considered. People land on it to answer a single question: can I
Hooks
The opening-line method Okara’s Writer Agent uses to stop the scroll: name the pattern, load it with a specific, write ten, and check the piece pays it off.
--- name: hooks description: Write opening lines that stop the scroll — pick a proven hook pattern, load it with something specific and true, and make sure the piece pays it off. owner: Okara Writer Agent --- # Hook Generator The first line decides whether anything else gets read. Hooks aren't magic phrases; they're a small set of patterns loaded with something specific. This
CTA Copy
The three-part CTA method Okara’s Writer Agent uses — the line above, the button label, and the objection-handling microcopy underneath.
--- name: cta-copy description: Write calls to action that get clicked — a specific verb, the outcome named, friction removed, and the objection handled in the line underneath. owner: Okara Writer Agent --- # Call to Action Generator A CTA is three things: the button label, the line above it, and the reassurance below it. Most teams write only the button, use "Submit," and wonder why the
Persuasive Copywriting
The argument method Okara’s Writer Agent uses to change a decision: start from what the reader already believes, name the objection first, and prove every claim.
--- name: persuasive-copywriting description: Write copy that changes a decision — start from what the reader already believes, name the objection before they do, and prove the claim instead of asserting it. owner: Okara Writer Agent --- # Persuasive Copywriting Persuasion is not intensity. Loud copy that argues against what the reader already believes loses. This skill starts from the reader's existing position,
Tagline
The line-writing method Okara’s Writer Agent uses to produce a tagline that fails the competitor swap test — because a line a rival could also use isn’t yours.
--- name: tagline description: Write a tagline that survives the competitor swap test — short, specific, true, and impossible to paste onto a rival's homepage. owner: Okara Writer Agent --- # Tagline Generator A tagline has seconds to say what you do and why it's worth caring about. The test is brutal and simple: if you can swap in a competitor's name and the line
Personal Brand
The positioning method Okara’s AI CMO uses to build a personal brand: one narrow lane, an unfair angle, recurring content buckets, and a cadence you can hold for a year.
--- name: personal-brand description: Build a personal brand on purpose — one narrow lane, a defensible point of view, a repeatable content engine, and a cadence you can actually hold. owner: Okara AI CMO --- # Personal Branding A personal brand is what people can predict about you. That means it comes from narrowness and repetition, not from posting more. This skill picks the lane,
Competitive Analysis
The market-mapping method Okara’s AI CMO uses to find who you’re really losing to, where the defensible gap is, and what to change this quarter.
--- name: competitive-analysis description: Map the real competitive set — including the spreadsheet and the status quo — find the position you can defend, and turn the findings into decisions rather than a slide deck. owner: Okara AI CMO --- # Competitive Analysis Most competitive analysis is a feature grid nobody reads. A useful one answers three questions: who are we actually losing to, why, and what should we change
Customer Journey
The evidence-based mapping method Okara’s AI CMO uses to chart the real path from trigger to renewal — with the friction points ranked and owned.
--- name: customer-journey description: Map the journey customers actually take — stages, questions, emotions, touchpoints, and the friction points where they drop — built from evidence, not from a workshop whiteboard. owner: Okara AI CMO --- # Customer Journey Map A journey map built in a workshop reflects what the team believes. A useful one is built from data and interviews, and its output is a ranked list of friction
Buyer Psychology
The decision-force method Okara’s AI CMO uses to explain why good products lose: trigger events, status quo bias, perceived risk per role, and the cost of championing you.
--- name: buyer-psychology description: Understand what actually drives a purchase decision — perceived risk, status quo bias, internal politics, and the trigger that makes change urgent — and write to those forces. owner: Okara AI CMO --- # Buyer Psychology People don't buy the best option. They buy the option that feels least risky once they've decided change is necessary at all. This skill maps the forces
Product Hunt Launch
The launch-day method Okara’s AI CMO uses for Product Hunt: the pre-launch work that decides the outcome, the listing, the 12:01am start, and the day after.
--- name: product-hunt description: Plan and run a Product Hunt launch — tagline, gallery, first comment, timing, and the pre-launch work that decides the outcome before the day starts. owner: Okara AI CMO --- # Product Hunt Launch A Product Hunt launch is mostly decided before it starts. The listing, the audience you already have, and the first two hours matter more than anything
Review Response
The public-reply method Okara’s AI CMO uses on G2, Google, and app stores — written for the prospect reading the thread, not just the reviewer.
--- name: review-response description: Respond to public reviews the right way — fast, specific, and written for the prospect reading the thread rather than for the reviewer alone. owner: Okara AI CMO --- # Review Response Generator Every public review response is read by far more prospects than reviewers. A good reply to a bad review converts skeptics; a defensive one confirms the
Influencer Marketing
The campaign method Okara’s Influencer Agent uses: pick creators on audience overlap, brief the outcome instead of the script, and measure something other than impressions.
--- name: influencer-marketing description: Run influencer campaigns that work — find creators by audience overlap rather than follower count, brief them without scripting them, and measure beyond impressions. owner: Okara Influencer Agent --- # Influencer Marketing Most influencer spend goes to the wrong creators, with a brief that destroys the thing that made them worth hiring, measured by a metric that means nothing.
Media Kit
The one-pager method Okara’s Influencer Agent uses to build a media kit that gets replies: audience first, honest numbers, proof of results, and published rates.
--- name: media-kit description: Build a media kit that gets replies — honest audience data, proof of past results, clear packages and rates, and a contact who answers. owner: Okara Influencer Agent --- # Media Kit A media kit exists to remove the questions a brand or partner would otherwise have to email you about. Most fail by leading with follower counts and hiding
Reddit Post
The community-first playbook Okara’s Reddit Agent uses to write posts that fit the subreddit, earn upvotes, and survive the mods instead of getting removed as spam.
--- name: reddit-post description: Write a Reddit post that fits the target subreddit's culture and rules, earns upvotes, and starts a real conversation instead of getting removed as spam. owner: Okara Reddit Agent --- # Reddit Post Reddit rewards genuine contribution and punishes marketing. This skill helps you choose the right subreddit, write a post that reads like a member wrote it, and
Hacker News Post
The substance-first playbook Okara’s Hacker News Agent uses to frame a Show HN, Ask HN, or link that respects the guidelines and holds up in the comments.
--- name: hacker-news-post description: Write and submit a Hacker News post — a Show HN, a link, or an Ask HN — that respects the guidelines, earns the community's attention, and holds up in the comments. owner: Okara Hacker News Agent --- # Hacker News Post Hacker News rewards substance, intellectual curiosity, and honesty, and quietly buries hype. This skill helps you frame a submission the community respects,
X Post
The single-post playbook Okara’s X Agent uses to turn one idea into a post with a scroll-stopping hook and a reason to reply, repost, and follow.
--- name: x-post description: Write a single high-performing X (Twitter) post — one sharp idea, a strong first line, and a reason to engage — sized and shaped for the timeline. owner: Okara X Agent --- # X Post One post, one idea. On X the first line decides whether anyone reads the rest, and the timeline is unforgiving. This skill turns a thought into a post built to
X Thread
The thread-building playbook Okara’s X Agent uses to hook on the first post, hold readers through the middle, and pay off with one clear call to action.
--- name: x-thread description: Structure an X (Twitter) thread that hooks on the first post, keeps readers moving from post to post, and pays off with a clear takeaway and one call to action. owner: Okara X Agent --- # X Thread A thread is a story with a hook, a spine, and a payoff. Most threads die on the first post; the rest lose people in the middle. This skill helps you sequence
Threads Post
The conversational-register method Okara’s X Agent uses for Threads: casual, short, unfinished posts that invite replies instead of broadcasting at people.
--- name: threads-post description: Write for Threads — casual, conversational posts that invite replies, rather than the polished broadcast style that works on other platforms. owner: Okara X Agent --- # Threads Post Ideas Threads rewards conversation, not performance. Posts that read like a message to a friend outperform the marketing voice that works elsewhere, and replies
LinkedIn Post
The professional-feed playbook Okara’s LinkedIn Agent uses to hook above the fold, sound like a human instead of a press release, and drive the comments that expand reach.
--- name: linkedin-post description: Write a LinkedIn post that hooks above the "see more" fold, reads as a human professional rather than a press release, and drives the comments the feed amplifies. owner: Okara LinkedIn Agent --- # LinkedIn Post LinkedIn rewards posts that feel personal, useful, and specific — and quietly throttles corporate announcements and outbound links. This skill helps you write
LinkedIn Thought Leadership
The positioning method Okara’s LinkedIn Agent uses to build authority: one defensible position, argued from firsthand evidence, from ten angles, over two quarters.
--- name: linkedin-thought-leadership description: Build thought leadership on LinkedIn — one defensible position, argued from firsthand evidence, on a cadence, until people associate the topic with you. owner: Okara LinkedIn Agent --- # LinkedIn Thought Leadership Thought leadership isn't posting insights. It's holding one position long enough and defending it well enough that people bring you into the conversation
Got questions?