Meta Descriptions skill

The meta-description methodology Okara’s SEO Agent uses to write snippets that win the click — accurate, compelling, correctly sized, and unique on every page.

Download the methodology, see how the agent writes snippets, or run it live inside the SEO Agent.

Category
SEO
Agent
SEO Agent
Format
meta-descriptions.md
Price
Free to download

The skill file

meta-descriptions.md
---
name: meta-descriptions
description: Write meta descriptions that win the click — accurate, compelling, correctly sized, and unique across every page.
owner: Okara SEO Agent
---

# Meta Descriptions

Craft the snippet under your title in search results so more people choose your
result — and so Google is less likely to rewrite it.

Log in to view, copy, and download the complete skill file.

Log in to unlock the full fileTry the Okara SEO Agent

About this skill

What is the Meta Descriptions?

The Meta Descriptions skill is the methodology Okara’s SEO Agent uses to write the snippet beneath your title in search results — the copy that decides whether a ranking actually earns a click, and whether Google keeps your text or rewrites it.

It’s written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to understand how snippets are matched to intent, sized, and made unique, adapt it for your own team, or let the SEO Agent write and prioritize them for you.

Downloading the instructions is free with an Okara account. Running it continuously, with low-CTR pages found and rewritten first and results measured, is part of the SEO Agent.

Example

See it in action

You ask: We rank on page one for a few key terms but hardly anyone clicks. Can better meta descriptions help?

Agent does: Yes — this is exactly the case where snippets move the needle. Your top three ranking pages have no meta description, so Google is stitching together a weak one from the page. Rewrite each to open with the specific benefit, work the query in so it bolds, add a clear reason to click, and keep it to 140-160 characters so it doesn’t truncate. These are high-impression, low-CTR pages, so the lift is immediate — then re-check CTR in a couple of weeks.

How it works

From input to fix list

  1. 1

    You provide the pages

    Share the URLs and their target queries. Optionally connect Search Console to prioritize by CTR.

  2. 2

    Okara finds the weak snippets

    The SEO Agent flags pages with missing, duplicate, truncated, or low-performing descriptions.

  3. 3

    It writes intent-matched copy

    Each description leads with value, includes the query naturally, and is sized to avoid truncation.

  4. 4

    You get copy-ready snippets

    Every page gets a unique, copy-ready description with its character count and the reason it works.

What's included

Everything it checks

  • Copy-ready descriptions

    Unique, benefit-led snippets written for each page, not a templated fill-in.

  • Intent matching

    Aligns each description with what the searcher wants and what the page delivers.

  • Length optimization

    Sizes copy to roughly 140-160 characters so it doesn’t truncate on desktop.

  • Click hooks

    Adds an honest call to action or differentiator that gives searchers a reason to choose you.

  • CTR prioritization

    Finds high-impression, low-CTR pages first, where a rewrite pays off immediately.

  • Uniqueness checks

    Ensures no page is left blank or shares a description with another.

Use cases

When to reach for it

  • Lift click-through rate on pages that already rank but rarely get clicked.
  • Replace missing or duplicated descriptions across a whole site.
  • Take back control of snippets Google keeps rewriting.
  • Write descriptions for new pages before they’re published.
  • Prioritize which pages to rewrite by impressions and CTR.

Frequently asked questions

Related skills

Pair it with these skills

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---
name: seo
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owner: Okara SEO Agent
---

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seo-audit.md
---
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owner: Okara SEO Agent
---

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---
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owner: Okara SEO Agent
---

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