Pricing Page skill
A ready-to-run pricing page skill: the framework Okara’s Writer Agent uses to name plans, frame value, and make the right tier the obvious choice.
Download the skill instructions, see an example tier layout, or run it live inside the Writer Agent on your own pricing.
- Category
- Writer
- Agent
- Writer Agent
- Format
- pricing-page.md
- Price
- Free to download
The skill file
--- name: pricing-page description: Turn a raw price list into a pricing page that names plans by buyer, frames value, anchors the target tier, and guides visitors to the right choice. owner: Okara Writer Agent --- # Pricing Page A pricing page is a decision aid, not a spreadsheet. Its job is to help each visitor find the plan that fits them and understand why the price is fair — quickly, without doing the math themselves.
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About this skill
What is the Pricing Page?
The Pricing Page skill is the instruction set Okara’s Writer Agent uses to turn a raw price list into a page that sells the decision, not just the numbers. It covers plan naming, value framing, feature ordering, tier anchoring, and the copy around the buttons — so the page guides buyers to the right tier instead of leaving them to do the math.
It’s written as a SKILL.md, a plain-language instruction format that both people and AI agents can follow directly. Read it to understand the framing logic, adapt it for your own team, or let the Writer Agent write the page copy from your plans.
Downloading the instructions is free with an Okara account. Writing and refining the full page copy for your own pricing is part of the Writer Agent.
Example
See it in action
You ask: “Help me write the pricing page for my SaaS — three plans at $19, $49, and custom.”
Agent does: I’d name them by who they’re for, not by size: Starter, Growth, and Enterprise. Growth is your anchor — mark it "Most popular," lead its feature list with the two things Starter users outgrow, and frame the price against the cost of the manual work it replaces. Each plan gets a one-line "best for" descriptor, benefit-led feature rows (not raw specs), and a button that says "Start free," not "Sign up." I’ll add a short FAQ on billing, upgrades, and cancellation to remove the last hesitations. Want a monthly/annual toggle framed around savings?
How it works
From input to fix list
- 1
You share your plans and prices
Paste your tiers, prices, and what’s in each. No spreadsheet cleanup required.
- 2
Okara frames the value
The Writer Agent names plans by buyer, orders features by what matters, and sets an anchor tier.
- 3
It writes the page copy
Plan descriptors, feature rows, button labels, and the FAQ that removes billing doubts.
- 4
You get a decision-ready page
Copy you can drop into your pricing layout, or refine tier by tier inside the Writer Agent.
What's included
Everything it checks
Plan naming
Names tiers by the buyer they fit, not by vague sizes, so people self-select fast.
Tier anchoring
Structures three-plan anchoring so the target tier reads as the obvious value.
Value framing
Frames each price against the cost or effort it replaces, not in a vacuum.
Feature ordering
Orders and phrases feature rows by buyer priority, leading with what people upgrade for.
Benefit-led feature rows
Rewrites raw specs into outcomes, with clear checkmarks per tier.
Button & CTA copy
Writes tier buttons and microcopy that match intent — start free vs. contact sales.
Use cases
When to reach for it
- Turn a bare price list into a page that guides buyers to the right tier.
- Add or rename plans without breaking the value story.
- Reframe pricing that gets visits but few upgrades.
- Introduce annual billing with savings framing that lands.
- Give a designer finished copy instead of placeholder plan cards.
Frequently asked questions
Related skills
Pair it with these skills
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