Okara Pricing Explained: Free, Lite ($129) and Pro ($249) Plans
Okara has a free plan, Lite at $129/mo and Pro at $249/mo ($108/$208 billed annually). What each plan includes and how it compares to a hire or agency.
Part of our AI CMO guide.
Okara has three plans: Free ($0), Lite ($129/month) and Pro ($249/month). Billed annually, Lite is $1,290/year (about $108/month) and Pro is $2,490/year (about $208/month), which works out to two months free. Pricing is flat: no per-agent charges, no usage-based billing, no contract.
Compared to a full-time marketing hire ($5,000+/month), an agency ($1,500–$10,000/month) or a fractional CMO ($5,000–$15,000/month), you're paying for marketing execution across channels at the price of a single tool. Here's what each plan includes, who it's for, and how the math compares.
Okara plans at a glance
| Free | Lite | Pro | |
|---|---|---|---|
| Monthly price | $0 | $129/month | $249/month |
| Annual price | $0 | $1,290/year (~$108/month) | $2,490/year (~$208/month) |
| Website analysis and product document | ✓ | ✓ | ✓ |
| Positioning, ICP messaging and 30-day strategy | ✓ | ✓ | ✓ |
| Design guide, competitor analysis, monthly content strategy | ✓ | ✓ | |
| SEO Agent | ✓ | ✓ | |
| GEO Agent (AI search visibility) | ✓ | ✓ | |
| Coding Agent (fixes as GitHub pull requests) | ✓ | ✓ | |
| Influencer Agent | ✓ | ✓ | |
| X (Twitter) Agent | ✓ | ✓ | |
| Reddit Agent | ✓ | ||
| Writer Agent (long-form articles) | ✓ | ||
| LinkedIn Agent | ✓ | ||
| UGC Videos Agent | ✓ | ||
| Credit card required | No | Yes | Yes |
See the live pricing page for the latest details.
What each plan includes
Free: $0
The free plan does the research and planning a marketing hire would do in their first month:
- A full analysis of your website and a product information document
- Positioning and ICP messaging
- A 30-day marketing strategy
No credit card is required. It's the fastest way to see whether Okara understands your product before you pay for the agents that execute the plan.
Lite: $129/month ($1,290/year)
Lite adds the agents most teams start with, focused on search and X:
- SEO Agent: SEO recommendations, technical SEO opportunities and content opportunities.
- GEO Agent: tracks up to 15 AI search prompts, your mentions and citations, and which competitors show up instead of you, with recommendations to improve.
- Coding Agent: ships SEO and GEO fixes as code, through reviewable GitHub pull requests.
- Influencer Agent: finds relevant X creators and handles outreach and campaign tracking.
- X (Twitter) Agent: at least 30 post and thread drafts a month.
You also get a design guide, a competitor analysis document and a monthly content strategy.
Pro: $249/month ($2,490/year)
Pro includes everything in Lite and adds the agents for community, long-form content, LinkedIn and video:
- Reddit Agent: monitors Reddit for high-intent threads and drafts contextual replies you post from your own account.
- Writer Agent: at least 30 strategy-led article drafts a month, published to your CMS once you approve them.
- LinkedIn Agent: at least 30 on-brand post drafts a month.
- UGC Videos Agent: at least 30 drafts a month, with concepts, scripts and visuals.
Which plan do you need?
| If your plan is… | Choose |
|---|---|
| Figure out positioning and a marketing plan first | Free |
| Grow through Google, AI search and X | Lite |
| Also use Reddit and community distribution | Pro |
| Publish blog content every week | Pro |
| Post on LinkedIn or make UGC video ads | Pro |
| Run marketing for several websites or clients | Agency plans |
What would this cost if you hired people instead?
Here's what a team covering the same functions costs in 2026 (US averages):
- Content writer: $50K–$89K
- SEO specialist: $56K–$97K, or a $1.5K–$5K monthly agency retainer
- Social media manager: $46K–$81K
- Community manager: $49K–$77K
- Tools and software: $5K–$15K
- Benefits and taxes (30–40%): $60K–$100K on top of base salaries
- Human team total: $266K–$474K a year
- Okara Pro, billed annually: $2,490 a year
Even if you hire a part-time fractional CMO at $5K to $15K a month, that's $60K to $180K a year, and that person still needs tools, freelancers and time to execute.
Does that mean Okara replaces a seasoned CMO? No. It replaces the daily execution: content, SEO fixes, community work and distribution.
Who gets the most value from each plan
Bootstrapped founders with no marketing function
Most solo founders ignore marketing because they don't know where to start. Start on Free to get a strategy, then move to Lite or Pro when you want the agents to execute it.
Early-stage teams with one generalist marketer
That person is supposed to be the whole marketing department and is drowning in execution. Okara won't replace their judgment, but it takes the daily drafting, auditing and monitoring off their plate. Most teams like this pick Pro for the Writer and Reddit agents.
Funded startups comparing agency retainers
Agency retainers in 2026 start around $1,500 a month and climb to $10,000 for anything comprehensive. A year of Okara Pro ($2,490) costs less than two months of the cheapest retainer. Price is only half the comparison, though. AI marketing agency vs hiring one covers where each model actually wins.
Teams paying for several point tools
If you pay separately for an SEO tool, an AI writer, a scheduler and a Reddit monitoring tool, add those up before you compare. The consolidated plan is often cheaper, and it's one login instead of four.
The bottom line
For teams spending under $5,000 a month on marketing, Okara is one of the highest-leverage options available: flat pricing, no contract, and execution across channels from one strategy.
Can it replace a real CMO? No. A human marketing leader is better at brand voice, competitive positioning and long-term narrative, and agents don't make judgment calls. But if you can't hire a marketer yet, Pro covers a lot of the work for about $8 a day, and Lite for about $4. More on where AI fits in what an AI CMO is.
Frequently Asked Questions
Is Okara free?
Yes, there's a free plan. It includes a full website analysis, a product document, positioning and ICP messaging, and a 30-day marketing strategy. No credit card is required. The agents that execute the strategy (SEO, GEO, Reddit, Writer and the others) are on the paid Lite and Pro plans.
How much does Okara cost?
Lite is $129/month and Pro is $249/month. Billed annually, they're $1,290/year and $2,490/year, about $108 and $208 a month.
What's the difference between Lite and Pro?
Lite ($129/month) includes the SEO, GEO, Coding, Influencer and X agents. Pro ($249/month) adds the Reddit, Writer, LinkedIn and UGC Videos agents. If Reddit, blog content, LinkedIn or video is part of your plan, choose Pro.
Are there hidden fees?
No. There are no per-agent charges and no usage-based billing. You pay the flat monthly or annual price for your plan.
How does Okara's pricing compare to a fractional CMO?
A fractional CMO costs around $5,000–$15,000 a month for strategic guidance a few days a month. Okara Pro is about 5% of that at the low end. They do different jobs: the strongest setup for many startups is a fractional CMO setting direction while Okara's agents do the daily execution.
Can I cancel anytime?
Yes. There's no contract, and you can cancel anytime. That alone puts it in a different category from agency retainers that lock you in for 6 to 12 months.
What happens to my work if I cancel?
You keep the content, strategy documents and insights you've exported. You lose access to the agents, but the work they produced stays yours.
Does Okara publish anything without my approval?
No. Every agent drafts, and you approve before anything goes live on your blog, Reddit or social accounts.