Add your destination
Enter the page where campaign traffic should land. Existing query parameters and anchors are preserved.
UTM Builder
Build clean campaign URLs for GA4, keep naming consistent across channels, and export tracked links without a spreadsheet.
Required
Quick channel presets
utm_source
utm_medium
utm_campaign
utm_id
utm_term
utm_content
Tracked URL
Your campaign URL will appear here.
SEO AgentTurn clean attribution into an automated growth plan.
Okara’s SEO Agent connects campaign and search performance to the pages and opportunities your team should prioritize next.
Campaign attribution foundation
Clean campaign data starts before the click
GA4 treats campaign values as case-sensitive text. Small naming differences split one campaign across multiple rows and make channel reporting unreliable. Okara applies one consistent convention while keeping every standard UTM parameter under your control.
GA4-aware presets
Consistent naming
Bulk campaign links
Built-in warnings
Three simple steps
How Okara's UTM Builder Works
Define the campaign
Choose a channel preset or enter your own source, medium, campaign, term, content, and campaign ID.
Copy or export
Copy one tracked URL or create channel variants in bulk and download the complete CSV.
Built for reliable execution
Why Use Okara's UTM Builder?
GA4-aware presets
Use source and medium combinations designed around clear acquisition reporting.
Consistent naming
Automatically lowercase and hyphenate values so teams do not split campaign data accidentally.
Bulk campaign links
Generate many channel URLs from one campaign definition without maintaining a spreadsheet formula.
Built-in warnings
Catch missing attribution fields, existing UTMs, insecure URLs, and inconsistent capitalization before launch.
How to build UTM links that keep reports clean
1
Use utm_source for the platform or publisher and utm_medium for the traffic category.
2
Keep utm_campaign identical across every channel participating in the same campaign.
3
Use utm_content for creative, placement, or CTA variants and utm_term for paid-search keywords.
4
Never use campaign parameters on internal links because they can overwrite the visitor’s original attribution.
5
Open one live campaign URL and confirm the source, medium, and campaign in GA4 Realtime before launch.
Got questions?
Frequently Asked Questions
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