“You don’t need millions of dollars to crack distribution. You need to know what works.”
I love marketing and distribution. It’s the part of building a company I’ve always been most obsessed with.
I scaled my last company to 25 million pageviews a month before it was acquired, without a big ad budget. Almost all of that growth came from organic search and social, the two channels most founders are told are too slow or too expensive to crack.
Along the way I learned what actually moves the needle: which content ranks, which posts travel, and how to keep showing up every single day without burning out a team.
Okara is where I’m putting all of those learnings to work, for every one of our customers. It’s the marketing team I wish I’d had from day one, and it never stops shipping.
— Fatima