10 Best Qwairy Alternatives in 2026 (Pricing Compared)
Qwairy alternatives compared on price, prompt limits, audits and follow-up tools, from free plans to enterprise. Okara starts free; Lite is $129/month.
Part of our GEO & AI Search guide.
Qwairy is a French GEO platform that tracks how your brand appears in AI search and points you to what to fix. Every plan covers its full list of engines, including ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Google AI Overviews and Google AI Mode, plus an Action Center, content and backlink opportunities, site readiness checks and a Content Studio.
It is still mainly an analysis and recommendation tool. Most of the work falls to your team: editing pages, making technical changes, earning mentions and distributing content. That can be enough, but small teams short on time often need help doing the work, not just knowing what it is.
This post compares 10 Qwairy alternatives on price, tracking limits, technical depth and how much manual work each one leaves you with.
For a practical next step, compare Okara plans.
How we compared: we reviewed each vendor's public pricing and product pages on October 8, 2026. This is a documented comparison, not a hands-on test. Prices are in USD unless noted and can change.
Why People Look for Qwairy Alternatives in 2026
Credits make usage harder to predict. Qwairy's free plan has 120 credits. Starter costs €79 a month (€65 billed annually) for 1,300 credits and up to 100 prompts. Monitored answers, analysis and content generation all draw on those credits, so how often prompts run depends on what you use.
Action items still need people. The Action Center ranks what to do and the Content Studio helps with writing, but technical fixes, outreach and distribution happen outside the tool.
Key features sit on higher plans. The REST API starts on Growth at €199 a month. AI crawler analytics and Looker Studio need Business at €449.
No social distribution. Qwairy shows backlink opportunities, but it doesn't post or distribute for you.
The bigger picture: a prioritized action list is helpful, but it isn't the same as getting the work done. For small teams, the best tool may be the one that cuts manual work, not the one with the most detailed report.
The 10 Best Alternatives
01: Okara AI CMO · Free; from $129/month ★ EDITOR'S PICK
Best for: Founders and small teams that want help turning GEO insights into finished work
Qwairy is built to find what needs improving. Okara is built to help you act on it. It is an AI CMO: a set of agents that draft marketing work for your approval.
The free plan includes a website analysis, positioning and ICP messaging, and a 30-day marketing strategy, with no credit card. AI CMO Lite costs $129 a month, or $1,290 a year (about $108 a month). Its GEO Agent tracks up to 15 AI search prompts, with mentions, citations and competitor AI visibility. Lite also includes an SEO Agent (recommendations, technical SEO, content opportunities), a Coding Agent that ships SEO and GEO fixes as GitHub pull requests you review, an Influencer Agent for finding X creators, and an X/Twitter Agent with at least 30 posts a month.
Blog articles, Reddit distribution, LinkedIn posts and UGC videos are on AI CMO Pro at $249 a month, not on Lite.
The trade-off is tracking depth: Qwairy Starter allows up to 100 prompts and costs less. Okara makes sense if the bottleneck is doing the work, not finding it.
| ✓ PROS | ✗ CONS |
|---|---|
| SEO and GEO fixes shipped as reviewable GitHub pull requests | Up to 15 tracked prompts vs up to 100 on Qwairy Starter |
| GEO, SEO, influencer and X agents in one plan from $129/month | Blog writing, Reddit, LinkedIn and UGC video need Pro at $249/month |
| Nothing goes out without your approval | Not a dedicated technical GEO audit tool |
02: Otterly AI · from $29/month
Best for: Teams that want affordable, predictable tracking from an established vendor
Otterly.AI uses fixed prompt counts instead of credits. Lite costs $29 a month ($25 billed annually) for 15 prompts checked daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with 1,000 GEO URL audits a month and three recommendations a week. Gemini, Google AI Mode and Claude are paid add-ons. Otterly was named a 2025 Gartner Cool Vendor in AI in Marketing.
It offers more predictable tracking but fewer action tools than Qwairy. Visit otterly.ai.
| ✓ PROS | ✗ CONS |
|---|---|
| Cheaper entry than Qwairy Starter | 15 prompts on Lite; Standard jumps to $189/month |
| Fixed daily prompts, no credit math | 4 engines included; others are paid add-ons |
| 2025 Gartner Cool Vendor in AI in Marketing | No content creation or social distribution |
03: Profound · Pricing on request (free 7-day trial)
Best for: Enterprise teams that need deep GEO insights with dedicated support
Profound publishes no price for its paid brand plan. The free 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and Google AI Overviews. The custom Enterprise plan tracks up to 9 answer engines and adds credit-based AI agents for research and content, plus dedicated support. It suits large companies with a team to act on the data. Visit tryprofound.com.
| ✓ PROS | ✗ CONS |
|---|---|
| Up to 9 answer engines on Enterprise | No published price for paid plans |
| Credit-based agents for research and content | Trial prompts are preset and can't be edited |
| Dedicated support on Enterprise | Not built for small teams |
04: Peec AI · from $95/month
Best for: Teams focused on competitive and regional GEO analysis
Peec AI prices by prompts. Starter costs $95 a month, or $80 billed annually (European visitors see €85 and €70), for 50 prompts tracked daily on 3 AI models you choose, with unlimited users. Gap analysis shows sources that cite competitors but not you, recommended actions are ranked, and you can track by region and language. Visit peec.ai.
| ✓ PROS | ✗ CONS |
|---|---|
| 50 prompts tracked daily, no credits | 3 models per plan vs Qwairy's full engine list |
| Unlimited users on every plan | Slightly more than Qwairy Starter (€85 vs €79) |
| Gap analysis and ranked recommended actions | No content creation or social distribution |
05: Frase · from $49/month
Best for: Content teams that want AI visibility data while they write
Frase links AI visibility tracking to a content editor. Starter costs $49 a month, or $39 billed yearly, for 50 tracked prompts on ChatGPT and Google AI, SEO and GEO content scores, 10 articles and 50 audit pages a month. Professional ($129, or $103 yearly) adds Perplexity, and Scale ($299, or $239 yearly) adds Claude and Gemini.
It focuses on content more than technical audits. Content Guard flags pages losing rank or traffic, and Frase publishes to WordPress, Webflow, Sanity or Wix. Visit frase.io.
| ✓ PROS | ✗ CONS |
|---|---|
| Cheaper entry than Qwairy Starter | Only ChatGPT and Google AI on Starter |
| Tracking, writing and publishing in one tool | Less technical GEO depth than Qwairy |
| Content Guard for decaying pages | No backlink opportunities or social distribution |
06: Goodie AI · from $399/month
Best for: Mid-sized teams that want guided optimization with strategist support
Goodie AI has moved upmarket and is no longer a low-cost option. Core costs $399 a month billed annually ($478.80 billed quarterly) and tracks 120 prompts daily across ChatGPT, Google AI Overviews, Perplexity, Google AI Mode and Copilot. It includes 50 optimizations a month, revenue attribution, 5 seats and AEO strategist support, with a 7-day free trial. Visit higoodie.com.
| ✓ PROS | ✗ CONS |
|---|---|
| 50 optimizations a month on Core | More than four times Qwairy Starter's price |
| AEO strategist support included | Fewer engines than Qwairy |
| Revenue attribution | No SEO suite or social distribution |
07: Writesonic GEO · from $99/month
Best for: Content-focused teams that want tracking and AI writing in one tool
Writesonic combines AI visibility tracking with content creation. Starter costs $99 a month, or $79 billed annually, for 50 prompts tracked daily on ChatGPT, Gemini and Google AI Overviews, plus 15 AI articles a month and 10 site audits. The Action Center, which carries out on-page and off-page actions, is a full feature only on Enterprise. Visit writesonic.com.
| ✓ PROS | ✗ CONS |
|---|---|
| 15 AI articles a month on Starter | 3 engines on Starter vs Qwairy's full list |
| Fixed prompt count, no credits | Full Action Center only on Enterprise |
| Site audits included | Costs more than Qwairy Starter |
08: Semrush AI Visibility Toolkit · $99/month
Best for: Teams already using Semrush that want GEO insights included
Semrush's AI Visibility Toolkit costs $99 a month for one domain, with no free trial. It includes brand performance and competitor reports, prompt research, 25 tracked prompts on platforms such as ChatGPT and Google AI Mode, and AI search checks in Site Audit. Semrush One bundles SEO and AI visibility from $199 a month ($165.17 billed annually), with 50 prompts. For current Semrush users, it can replace a separate GEO tool. Visit semrush.com.
| ✓ PROS | ✗ CONS |
|---|---|
| AI visibility next to keyword and backlink data | 25 tracked prompts for $99/month |
| AI search checks in Site Audit | No free trial |
| One account for SEO and GEO | Recommendations still need manual work |
09: SE Ranking · from $129/month
Best for: Agencies that want AI prompt tracking alongside a full SEO toolkit
SE Ranking adds AI prompt tracking to a broad SEO platform. Core costs $129 a month, or $103.20 billed annually, with 100 prompts tracked daily across 5 LLMs, rank tracking, keyword, competitor and backlink research, website audits and a content tool with 25 articles a month. There's a 14-day free trial with no card, and white-label reporting is an extra $69 a month on annual billing. Visit seranking.com.
| ✓ PROS | ✗ CONS |
|---|---|
| 100 daily prompts plus a full SEO suite | Costs more than Qwairy Starter |
| 14-day free trial, no card | Less specialized for GEO than Qwairy |
| Backlink research and monitoring | Social scheduling is a separate paid product |
10: Scrunch · from $250/month
Best for: Mid-market and enterprise teams focused on technical AI readiness
Scrunch now has a self-serve Core plan at $250 a month with a 7-day free trial. Core tracks 125 prompts on ChatGPT, Perplexity, Google AI Overviews and Copilot, with 5 site audits a month, recommendations and basic content generation. Its Agent Experience Platform (AXP), which delivers what AI agents need from your site without changing what human visitors see, is on the custom Enterprise plan, with 9 engines, API access and SSO.
Like Qwairy's site readiness checks, Scrunch focuses on whether AI systems can read your site, the same territory as llms.txt files and crawler access. Visit scrunch.com.
| ✓ PROS | ✗ CONS |
|---|---|
| Strong technical AI-readiness focus | More than double Qwairy Starter's price |
| 125 prompts and site audits on Core | AXP, API and SSO need Enterprise |
| Path to enterprise features | 4 engines on Core |
Head-to-Head Comparison
| Tool | Starting price | Prompts at entry | Tech audits | Action items | Content | Social |
|---|---|---|---|---|---|---|
| Okara AI CMO | Free; Lite $129/mo | Up to 15 | ✓ SEO Agent | ✓ Drafts fixes, PRs | Blog on Pro | X on Lite; LinkedIn, Reddit on Pro |
| Qwairy | Free; €79/mo | Up to 100 (credits) | ✓ | ✓ | ✓ | ✗ |
| Otterly AI | $29/mo | 15 | ✓ URL audits | Partial | ✗ | ✗ |
| Profound | On request | 50 preset (trial) | Not listed | Partial | ✓ Agents | ✗ |
| Peec AI | $95/mo | 50 | Partial | ✓ | ✗ | ✗ |
| Frase | $49/mo | 50 | ✓ | Partial | ✓ | ✗ |
| Goodie AI | $399/mo (annual) | 120 | Not listed | ✓ | Not listed | ✗ |
| Writesonic GEO | $99/mo | 50 | ✓ | Enterprise | ✓ | ✗ |
| Semrush AI Toolkit | $99/mo | 25 | ✓ | Partial | Not in toolkit | ✗ |
| SE Ranking | $129/mo | 100 | ✓ | ✗ | ✓ | Separate product |
| Scrunch | $250/mo | 125 | ✓ | ✓ | Basic | ✗ |
How to Choose
Choose Okara AI CMO if you want GEO improvements carried out, not queued. Lite costs $129/month and pairs 15 tracked prompts with SEO and GEO fixes as pull requests, technical SEO and X posts. Blog writing, Reddit, LinkedIn and UGC video are on Pro at $249/month.
Choose Otterly AI if you want cheaper, predictable daily tracking from a Gartner Cool Vendor, from $29/month.
Choose Profound if you need enterprise-scale monitoring with dedicated support.
Choose Peec AI if competitive gap analysis and unlimited seats matter more than engine count.
Choose Frase if your fixes are mostly content, from $49/month.
Choose Scrunch if technical AI readiness is the priority and you may grow into an enterprise plan.
GEO is won by brands that show up consistently across content, citations and the wider web. Monitoring tells you where you stand. The work you do next determines where you end up.
Frequently Asked Questions
How much does Qwairy cost?
As of October 8, 2026, Qwairy has a free plan with 120 credits. Starter costs €79 a month (€65 billed annually) for 1,300 credits and up to 100 prompts. Growth is €199 a month, Business €449, and Enterprise is custom.
Does Okara do technical GEO audits like Qwairy?
Okara's SEO Agent covers technical SEO, and its Coding Agent ships SEO and GEO fixes as GitHub pull requests. It isn't a dedicated technical audit dashboard, and it tracks fewer prompts than Qwairy.
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For the whole category compared on engines tracked and price, see our guide to the best GEO tools.