HeMed

The opportunity is substantial: 48% of the UK population is classified as overweight or obese. But the category is crowded and fast-moving, with many competitors fighting for the same search visibility.

Richard Tester joined SheMed as SEO Growth Manager in April 2026. Alongside growing SheMed’s organic presence, he also supports HeMed, its smaller male-focused sister brand, using the same infrastructure and team.

The challenge

With one person covering SEO and content strategy across two brands, bandwidth quickly became the constraint.

“I came in to boost the SEO of SheMed, and on top of that I'm also covering HeMed for about a couple hours a week. There's only so much strategy and content you can produce solo across two brands. I needed something that could help me move faster without taking my eye off the quality bar.”

— Richard Tester, SEO Growth Manager

Richard needed to increase content output without lowering the quality bar—particularly important for brands publishing regulated healthcare content.

A workflow built around focused check-ins

Richard was introduced to Okara by his colleague Yash, and they now actively monitor the platform together.

For a role divided across two brands with limited time each day, Okara’s dashboard matched how Richard actually works: short, focused check-ins rather than long strategy sessions.

“The dashboard is seamless, clear, well-structured, and broken into bite-sized snapshots that actually fit into my schedule. I don't have a day to sit and dig through data every day, but I can do a 20 to 30 minute scan and know exactly what needs attention.”

— Richard Tester, SEO Growth Manager

Richard checks Okara daily or every other day, usually for 20 to 30 minutes at a time. He uses it alongside Semrush’s Visibility Toolkit, Google Search Console, Bing, and Claude for research and insights.

The agents behind the workflow

Richard regularly uses four of Okara’s marketing agents:

• The SEO Agent to identify search opportunities and technical issues
• The GEO Agent to improve visibility across AI answer engines
• The Writer Agent to produce search-focused article drafts
• The LinkedIn Agent to support social content production

Producing content faster

The blog posts published on HeMed were generated using Okara, along with several LinkedIn posts.

Richard runs target keywords through Okara AI CMO before using the Writer Agent to generate a draft. He estimates that the resulting drafts are approximately 80–90% accurate on the first pass.

Keeping clinical verification in the workflow

Because SheMed and HeMed operate in a regulated healthcare category, every AI-generated article still passes through eMed’s clinical team before publication.

Okara accelerates the research and production process, while the clinical team retains control over medical accuracy and final approval.

Avoiding search cannibalization

HeMed currently has lower domain authority than SheMed, and protecting SheMed’s traffic remains the priority.

Richard deliberately directs HeMed’s content toward male-specific subjects and side effects that do not overlap with SheMed’s primary search terms. This content strategy helps the team grow both brands without allowing the smaller site to compete with the flagship brand.

Growing SEO and AI visibility together

Since adopting Okara, Richard has seen improvements across traditional search, AI visibility, and technical site health:

• 56% growth in GA4 sessions during the August 3–16 comparison period
• 27% increase in Google search impressions over two weeks on the SheMed side
• 1,225% growth in Bing AI citations
• 77% growth in Google AI citations
• Technical site health improvement from 79 to 84
• AI technical health score of 95/100

Richard has found that Okara’s GEO recommendations compare well with other platforms he considers industry standards—a comparison he sees as a strong signal of quality.

Importantly, SEO and GEO have not competed for attention. Search traffic and AI citations have grown at the same time because newly published content supports both traditional search engines and AI discovery platforms.

Richard expects traditional search growth to eventually plateau while AI citations continue climbing, although the timeline for that shift remains uncertain—it could take six months or two years.

What’s next

Richard is looking forward to several upcoming additions to Okara:

• A LinkedIn creator program covering 500 creators across Europe and North America
• Post boosting for high-performing organic content
• A new content calendar for planning production throughout the month
• Updated SEO and GEO agents that surface the most important actions instead of presenting a flat daily list

For Richard, Okara’s role is not to replace human judgment. It handles much of the research and production work, giving him more time to focus on strategy while the team maintains its clinical and editorial standards.