What Relate does
Relate is a meeting intelligence platform built for mid-market B2B teams. Its AI coach, Sandi, analyses every conversation—not just what was said, but how it was said and when. It scores meeting effectiveness across the four dimensions of the Trust Equation: credibility, reliability, intimacy and self-orientation.
“Okara set our content pillars, and the articles go straight onto our website, including our comparison pages. The UGC videos we run as LinkedIn ads get a much higher click-through rate than our image ads. And the analytics keep our developers accountable.”
After every meeting, Relate gives the host specific, actionable feedback on how they built trust and what to do differently next time. Teams can track progress across meetings, while Relate’s benchmarking tools compare performance across teams, roles and meeting types.
What makes Relate distinct is the depth of what it replaces. For HR leaders, it makes the employee engagement survey redundant. Rather than providing a quarterly snapshot of how people feel, Relate delivers a continuous, objective signal from the conversations that actually shape culture.
For revenue leaders, it replaces the lagging indicators of NPS and CSAT with real-time trust intelligence from every customer interaction—before a relationship has the chance to deteriorate.
The result is a feedback loop that is faster, more specific and grounded in how people actually communicate, rather than how they report feeling afterwards.
The challenge: getting in front of mid-market buyers
Relate sells to mid-market B2B teams, and most of them already use a meeting tool. To win them over, Relate has to appear when they search, make a clear case against the tools they already know, and remain visible in their LinkedIn feeds until they are ready to buy.
Relate knew its website and content had to work harder. To maximise impact, the team needed a structured approach to prioritise website updates, refine content topics and identify the channels most likely to engage its target buyers.
The agents behind Relate’s growth
Here is what each part of Okara does for the team.
Content strategy. Okara established Relate’s SEO-focused content pillars, giving the team a clear plan for what to publish and why.
Articles agent. The Articles agent writes content that Relate publishes directly on its website, including product comparison pages.
SEO agent. The SEO agent identifies changes that can improve Relate’s search performance, giving its developers clear, actionable work.
Analytics tab. Tom Keenan uses the Analytics tab to track Relate’s monthly traffic and HTML score. Its HTML score has increased by 83%, while the accompanying recommendations help keep the development work focused.
UGC agent. Relate uses the UGC agent to produce short videos for its LinkedIn advertising campaigns. These ads average a 6.41% click-through rate, peaking at 7.66%, and outperform Relate’s single-image ads.
LinkedIn agent. The LinkedIn agent generates post ideas, while Tom uses Okara’s chat to write briefs and refine posts in Relate’s style.
The results
Four months in, Relate is easier to find and more people are signing up.
105% more organic clicks. Clicks from organic search have more than doubled since Relate started working with Okara.
45% more impressions. Relate now appears in substantially more searches than it did in June.
23% more users. The improvement is visible in the product’s user growth, not just its website traffic.
Results at a glance
- Increase in organic search clicks
- 105%
- Increase in search impressions
- 45%
- User growth in 4 months
- 23%
Turn content into customers
Okara CMO plans your content, writes your articles, improves your SEO, creates advertising videos and tracks everything in one place. Relate doubled its organic clicks in four months.
Your turn.
