PuppyDog helps product marketers create product videos and keep them current as their products change. Teams can record their screen or describe their product, and PuppyDog creates the script, visuals, and finished video.
“A great product launch isn't just about what happens on launch day. It's about building the story, creating the right content, and getting it in front of the right people. Okara helped us do that exceptionally well.”
The challenge
PuppyDog’s previous launch had performed well, but this time the team wanted to go much further—especially beyond its existing audience.
The goal was to reach people who had never heard of PuppyDog, rather than relying on the company’s existing follower base to carry the announcement.
There was a second constraint. PuppyDog’s product and messaging were still evolving in the weeks before launch, so the campaign content needed to remain flexible right up to launch day.
The solution
Okara and PuppyDog treated the launch as a campaign that began weeks before the announcement.
Awareness before the announcement
In the weeks leading up to launch, PuppyDog used Okara’s X Agent and LinkedIn Agent to create and publish content about the problem its product solves.
By launch day, the audience already understood why the product mattered.
A launch video that kept up with the product
Instead of locking the launch video weeks in advance, PuppyDog used its own product to record once and regenerate the script and visuals as the product story changed.
This allowed the launch content to remain current while the product and positioning continued to evolve.
Feedback on the story
Okara reviewed PuppyDog’s launch video, messaging, and positioning to help the story connect with a broader audience than the company’s existing followers.
Creators on launch day
PuppyDog used Okara’s Influencer Agent to find and activate relevant creators who could share the launch with audiences likely to care about the product.
Their early engagement and reposts helped carry PuppyDog’s announcement well beyond its existing following.
“The launch started well before launch day. Okara helped us build awareness early, sharpen our story, and get it in front of the right creators.”
— Fahad Aziz, CEO of PuppyDog.io
The results
The campaign produced a tenfold increase in launch reach and 3.2 times as many reposts.
Together, the pre-launch content and launch-day creator distribution reached an audience more than 200 times the size of PuppyDog’s follower base.
That attention also translated into new users, with product signups increasing by 30% around the launch.
Results at a glance
- Audience reached compared with PuppyDog’s follower base
- 200x+
- Increase in launch reach
- 10x
- Increase in reposts
- 3.2x
- Increase in product signups
- +30%
Why it worked
PuppyDog’s content and distribution moved at the same speed.
PuppyDog kept its product story current as the product changed. Okara built anticipation before the announcement, helped sharpen the positioning, and put that story in front of relevant creators and audiences on launch day.
The launch did not depend solely on PuppyDog’s existing followers. By combining early awareness, adaptable content, and creator distribution, the campaign reached an audience far beyond the company’s established base.
