For years, WIS Accountancy grew the way great firms do: through happy clients telling their friends. When COVID hit, they decided to build a marketing engine of their own. Today their team runs SEO in-house with Okara, every day, without the monthly agency bill.
“We use Okara every day. Fixing the page speed issues it flagged made a real difference to our SEO score and rankings, and bringing marketing in-house costs us a fraction of what an agency did.”
What WIS Accountancy does
WIS Accountancy is a UK accountancy practice that has supported small and medium-sized businesses for 18 years. They help clients with the whole financial picture:
- Annual accounts and corporation tax
- Self-assessment, VAT and Making Tax Digital
- Payroll and PAYE
- IR35 and contractor compliance
- Company formation and start-up support
The challenge: building a marketing engine from scratch
Word of mouth had served WIS well for over a decade. Then COVID hit, and many of their contractor and freelancer clients were hit hard. The firm decided it was time to bring in new clients through search.
In 2021 they hired an external SEO agency, and later brought a dedicated marketer in-house. Agency fees added up month after month, though. WIS wanted their own team to own SEO, with tools that made that realistic and affordable.
The agents behind WIS's growth
WIS's marketing team uses Okara every day. Here's what each part of Okara does for them.
SEO agent. Found the page speed issues slowing their site down and showed the team exactly what to fix. Fixing them gave WIS's SEO score and page rankings a significant lift.
Articles agent. Writes blog posts for the WIS website, giving the team a steady flow of content that answers the questions their clients search for.
Analytics. Okara connects to Google Analytics, so the team can track how their SEO work is paying off in one place.
Competitor tracker. Keeps an eye on the other accountancy firms competing for the same searches.
Brand voice settings. Lets WIS set global instructions and guardrails, so every agent writes in the firm's own voice.
The results
WIS now owns their SEO end to end, and it costs them far less than before.
A faster site that ranks higher. The page speed fixes Okara flagged gave their SEO score and page rankings a significant lift.
Agency fees, gone. With the team running SEO in-house on Okara, WIS no longer pays an outside agency every month.
Content and data in one place. Blog posts, technical fixes and Google Analytics reporting all live in Okara, so the team can see what's working and act on it.
Results at a glance
- SEO ownership
- In-house
- Okara usage
- Every day
- External SEO agency fees
- No monthly bill
Turn content into customers
By consolidating site performance analysis, voice-matched content creation, competitor analysis, and performance analytics into a single platform, Okara CMO empowers your internal team to drive growth without relying on an external agency.
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