About Us Page skill
The trust-first method Okara’s Writer Agent uses to write an about page: why you exist in two sentences, real people, proof above the fold, and a next step.
Download the methodology, see how the agent rebuilds an about page, or run it live inside the Writer Agent.
- Category
- Writer
- Agent
- Writer Agent
- Format
- about-page.md
- Price
- Free to download
The skill file
--- name: about-page description: Write an about page that builds trust instead of listing history — why the company exists, who is behind it, and the proof that makes a buyer comfortable. owner: Okara Writer Agent --- # About Us Page The about page is one of the most visited pages on almost every site, and one of the least considered. People land on it to answer a single question: can I trust these people with money, data, or my time? Write for that question.
Log in to view, copy, and download the complete skill file.
About this skill
What is the About Page?
The About Page skill is the exact approach Okara’s Writer Agent follows to turn one of the most visited and least considered pages on a site into a trust builder. It answers "why do you exist" immediately, puts real names and faces on the page, leads with specific proof rather than adjectives, and treats being small as a credibility asset rather than something to disguise.
It’s written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Use it when buyers keep asking who is behind the product, or when the page is currently a founding year and a stock photo.
Downloading the instructions is free with an Okara account. Running the skill — the page written, kept current as the team and proof change, and consistent with the rest of your site — is part of the Writer Agent.
About pages behave differently from most other pages on a site: visitors arrive already interested, but they’re there to evaluate trust rather than to buy, so the copy gets read for reasons to believe rather than reasons to purchase. That’s why the page fails less on writing quality and more on specificity — a vague adjective where a real name, a real number, or a real reason should be. The skill exists because that failure mode stays invisible until someone reads the page as a skeptic would.
Example
See it in action
You ask: “Our about page says "Founded in 2021, we’re passionate about simplifying finance ops." Rewrite it.”
Agent does: It replaces the founding-year opener with why the company exists — the specific problem, stated in two sentences — because that is where a visitor decides whether to keep reading. Then it moves proof above the fold: 3,400 customers rather than "trusted by thousands," the three logos you can name, profitable since 2022. It puts the four founders on the page with names, faces, and roles, since for a small team that is the strongest credibility asset available. It narrows "finance teams" to the specific segment you actually serve well, keeps the origin to three sentences, states the one belief that explains your roadmap, and ends with a next step — because anyone who read the whole about page is seriously considering you.
Comparison
The skill vs. the alternatives
| Do it yourself | Hire a freelancer or agency | About Page skill (free) | Writer Agent | |
|---|---|---|---|---|
| Cost | Your own time | $500–$5,000+ per project | Free with an Okara account | Included in the AI CMO plan |
| Time to first result | Hours to days, per attempt | Days to weeks, plus revision rounds | Minutes — download and follow it | Same day, runs automatically |
| Consistency over time | Depends on remembering to do it | Only as long as the retainer lasts | One-time; you re-run it yourself | Continuous, on a schedule |
| Who does the work | You, from scratch each time | Someone who has to learn your business first | You (or your agent), following the exact steps | Okara's Writer Agent, end to end |
How it works
From input to output
- 1
You share the basics
Give it why the company exists, who is behind it, who you serve, and any proof you have.
- 2
Okara leads with the why
The Writer Agent opens with the reason the company was built, not the year it was registered.
- 3
It stacks the proof
Specific numbers, named customers, real people with faces and roles — above the fold.
- 4
You publish with a next step
The page closes with one clear action, because a full read means serious consideration.
What's included
Everything it covers
Why-you-exist opener
Two sentences on the reason the company was built, in place of the founding-year line.
Proof above the fold
Specific numbers, logos, and credentials instead of "trusted by thousands."
Real people
Names, faces, and roles — the strongest credibility signal a small team has.
Named audience
Says specifically who you serve, which reassures the right buyer more than claiming everyone.
Honest scale
Treats being small as an asset rather than hiding it behind corporate voice.
Closing action
One clear next step for a visitor who has read the entire page.
Use cases
When to reach for it
- Replace an about page that is a founding year and a stock photo.
- Answer the "who is behind this?" question buyers keep raising on calls.
- Look credible as a small team without pretending to be large.
- Convert the traffic that lands on about and leaves.
- Bring the page in line with a repositioning or rebrand.
Frequently Asked Questions
Related skills
Pair it with these skills
Blog Post
The blog-writing methodology Okara’s Writer Agent follows to turn a keyword into a focused, SEO-aware post that ranks and reads like a human wrote it.
--- name: blog-post description: Write a single, focused, SEO-aware blog post — one topic, one reader, one takeaway — that ranks in search and reads like a human wrote it. owner: Okara Writer Agent --- # Blog Post Write one publish-ready blog post built around a single topic and a single reader intent, structured to earn the search click and hold attention to the
Long-Form Content
The pillar-content methodology Okara’s Writer Agent uses to write comprehensive, authoritative guides that own a topic and earn links over time.
--- name: long-form-content description: Write a comprehensive, authoritative pillar guide (2,000-5,000+ words) that covers a topic end to end, anchors a content cluster, and earns links and rankings over time. owner: Okara Writer Agent --- # Long-Form Content Produce a definitive, in-depth guide that owns a broad topic — the page a reader bookmarks and other sites link to — not a quick post. Depth, structure,
Listicle
The list-article methodology Okara’s Writer Agent uses to write scannable, curated listicles where every item earns its place and the framing makes the choice easy.
--- name: listicle description: Write a scannable list article — "N X for Y" — with a curated set of items, parallel structure, and a framing that makes the reader's decision easier. owner: Okara Writer Agent --- # Listicle Write a list-format article that's genuinely useful, not padded. Every item earns its place, the structure is consistent, and the intro and wrap-up turn a
How-To Guide
The instructional-writing methodology Okara’s Writer Agent uses to turn a task into a step-by-step guide a reader can actually follow to the finish.
--- name: how-to-guide description: Write step-by-step instructional content that takes a reader from a clear starting point to a specific outcome, with prerequisites, testable steps, and troubleshooting. owner: Okara Writer Agent --- # How-To Guide Write a guide that gets the reader to a result. The measure of success is simple: can someone follow it and finish the task? Structure, sequence, and
Content Brief
The briefing methodology Okara’s Writer Agent uses to specify a piece — goal, audience, angle, structure, and specs — so it gets written right the first time.
--- name: content-brief description: Produce a writer-ready content brief that specifies the goal, audience, angle, structure, and specs so a piece can be written correctly the first time. owner: Okara Writer Agent --- # Content Brief Write the brief, not the article. A great brief removes ambiguity so any writer — human or AI — can execute it without a round of follow-up questions
Content Outline
The outlining methodology Okara’s Writer Agent uses to build a complete, logically sequenced heading hierarchy before a single sentence gets drafted.
--- name: content-outline description: Build the structural skeleton of a piece before drafting — a heading hierarchy with bulleted talking points that covers the query completely and flows logically. owner: Okara Writer Agent --- # Content Outline Design the skeleton before anyone writes a sentence. A strong outline decides what the piece covers and in what order, so drafting becomes filling in points