Brand Voice skill
A ready-to-run brand voice skill: how Okara’s Writer Agent defines a documented voice so everything you publish sounds like one company.
Download the skill instructions, see an example voice guide, or run it live inside the Writer Agent to codify and apply your voice.
- Category
- Writer
- Agent
- Writer Agent
- Format
- brand-voice.md
- Price
- Free to download
The skill file
--- name: brand-voice description: Turn fuzzy voice adjectives into a documented brand voice — concrete attributes, tone rules, vocabulary, and do/don't examples — and apply it consistently. owner: Okara Writer Agent --- # Brand Voice "Friendly but professional" isn't a voice — it's a wish. A usable brand voice is a small set of defined attributes with rules and examples that anyone, human or agent, can write from and produce copy that sounds like one company.
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About this skill
What is the Brand Voice?
The Brand Voice skill is the instruction set Okara’s Writer Agent uses to define a brand’s voice and then hold every piece of writing to it. It turns fuzzy adjectives like "friendly but professional" into a documented set of voice attributes, tone rules, vocabulary, and before/after examples — so anyone, or any agent, can produce copy that sounds like one company.
It’s written as a SKILL.md, a plain-language instruction format that both people and AI agents can follow directly. Read it to understand the method, adapt it for your brand, or let the Writer Agent build the guide from a few samples and then apply it to any draft.
Downloading the instructions is free with an Okara account. Building your voice guide and applying it across everything you write is part of the Writer Agent.
Voice drifts fastest at the exact moment a company can least afford it: right as headcount grows past the size where one person reviews every sentence, and right as more of that writing starts coming from freelancers, contractors, and AI tools with no shared reference. Without a documented set of attributes and do/don’t examples, each new writer fills the gap with their own instincts, and six sensible individual choices add up to a company that sounds like six different companies rather than one.
Example
See it in action
You ask: “Our brand voice should be "friendly but professional." Can you make that usable?”
Agent does: "Friendly but professional" is a start, but it’s too vague to write from. I’d turn it into three concrete attributes — say Warm, Clear, and Confident — each with a one-line definition, a "we do / we don’t" pair, and a rewritten example. For Clear: we do "Your invoice is ready," we don’t "Please be advised that your invoicing document has been generated." I’d add a short word list (use "help," avoid "leverage") and a tone-shift note for support vs. marketing. Then anything written against this guide sounds like you. Want me to draft the full guide from a few samples of your existing copy?
Comparison
The skill vs. the alternatives
| Do it yourself | Hire a freelancer or agency | Brand Voice skill (free) | Writer Agent | |
|---|---|---|---|---|
| Cost | Your own time | $500–$5,000+ per project | Free with an Okara account | Included in the AI CMO plan |
| Time to first result | Hours to days, per attempt | Days to weeks, plus revision rounds | Minutes — download and follow it | Same day, runs automatically |
| Consistency over time | Depends on remembering to do it | Only as long as the retainer lasts | One-time; you re-run it yourself | Continuous, on a schedule |
| Who does the work | You, from scratch each time | Someone who has to learn your business first | You (or your agent), following the exact steps | Okara's Writer Agent, end to end |
How it works
From input to output
- 1
You share voice cues or samples
Give the Writer Agent adjectives, examples, or existing copy to work from.
- 2
Okara defines the attributes
It converts fuzzy descriptors into concrete voice attributes with rules.
- 3
It writes do/don’t examples
Each attribute gets before/after examples and a vocabulary list.
- 4
You get an applyable guide
A documented voice you can enforce, and apply to any copy in the Writer Agent.
What's included
Everything it covers
Voice attribute definition
Turns fuzzy adjectives into a small set of concrete, defined attributes.
Tone & register rules
Sets how tone shifts across contexts like marketing, product, and support.
Do/don’t examples
Pairs each attribute with before/after examples writers can copy.
Vocabulary & phrasing
Defines words to use and to avoid so word choice stays on-brand.
Audience alignment
Grounds the voice in who you’re speaking to and how they speak.
Consistent application
Applies the documented voice to any draft so output sounds like one company.
Use cases
When to reach for it
- Turn "friendly but professional" into a guide people can actually write from.
- Keep a growing team’s writing sounding like one company.
- Onboard freelancers and agents with a clear voice reference.
- Audit and align existing copy to a defined voice.
- Give an AI agent the voice rules to write on-brand every time.
Frequently Asked Questions
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