Content Audit skill
The inventory-and-decide method Okara’s Writer Agent uses to score every published page and issue one call per URL: keep, update, merge, or delete.
Download the methodology, see how the agent audits a bloated site, or run it live inside the Writer Agent.
- Category
- Writer
- Agent
- Writer Agent
- Format
- content-audit.md
- Price
- Free to download
The skill file
--- name: content-audit description: Inventory every published page, score it against traffic, conversions, and accuracy, and issue one decision per URL — keep, update, merge, or delete. owner: Okara Writer Agent --- # Content Audit Most sites have more content than they can maintain, and a long tail of pages that quietly drag down the rest. An audit replaces guesswork with one decision per URL, ranked by the impact of making it.
Log in to view, copy, and download the complete skill file.
About this skill
What is the Content Audit?
The Content Audit skill is the exact approach Okara’s Writer Agent follows to work out which pages on a site earn their keep. It builds a complete inventory, scores each URL on traffic, conversion, currency, and strategic fit, finds the pages cannibalizing each other, and ends with a single decision per URL — no ambiguity column.
It’s written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Use it to clean up an inherited site, to explain flat traffic despite constant publishing, or to consolidate after a rebrand.
Downloading the instructions is free with an Okara account. Running the skill — the audit plus the refreshes, merges, and redirects it recommends — is part of the Writer Agent.
Content decay is well documented: pages left untouched can lose a large share of their organic traffic over time as information ages and competitors publish fresher material, while proactively updated posts recover much of that lost ground within weeks of a refresh. That’s exactly the pattern this skill is built to catch — the decay list exists because those recoverable pages are usually sitting in the inventory already ranked once, already linked, and quietly losing traffic no one is watching for.
Example
See it in action
You ask: “We have 400 blog posts, traffic is flat, and nobody knows what half of them are for.”
Agent does: It builds the inventory first — every indexable URL with sessions, entrances, conversions, backlinks, and last-updated date — because every decision downstream depends on that table being complete. Then it groups the 41 posts competing with each other for the same queries and names which one survives each merge, flags 60 decayed pages that used to rank and still hold backlinks (the fastest recoverable traffic on the site), and marks 130 thin orphans for deletion rather than rewriting. Every URL gets one call, a redirect map covers every removal, and the plan is sequenced so the refreshes with existing links come first.
Comparison
The skill vs. the alternatives
| Do it yourself | Hire a freelancer or agency | Content Audit skill (free) | Writer Agent | |
|---|---|---|---|---|
| Cost | Your own time | $500–$5,000+ per project | Free with an Okara account | Included in the AI CMO plan |
| Time to first result | Hours to days, per attempt | Days to weeks, plus revision rounds | Minutes — download and follow it | Same day, runs automatically |
| Consistency over time | Depends on remembering to do it | Only as long as the retainer lasts | One-time; you re-run it yourself | Continuous, on a schedule |
| Who does the work | You, from scratch each time | Someone who has to learn your business first | You (or your agent), following the exact steps | Okara's Writer Agent, end to end |
How it works
From input to output
- 1
You connect the site and data
Point it at the site with analytics and Search Console access so the inventory is real, not sampled.
- 2
Okara scores every URL
The Writer Agent rates each page on traffic, conversion contribution, factual currency, and strategic fit.
- 3
It finds the overlap and the decay
You get cannibalization groups and a decay list ranked by how much traffic is realistically recoverable.
- 4
You get one decision per URL
Keep, update, merge, or delete — with a redirect map and a sequence ordered by impact.
What's included
Everything it covers
Full inventory
Every indexable URL with dates, metrics, keywords, and backlinks in one table.
Four-axis scoring
Traffic, conversion contribution, factual currency, and strategic fit — scored per page.
Decay detection
Surfaces pages that used to rank and no longer do, ranked by recoverable traffic.
Cannibalization groups
Identifies URLs competing for the same intent and names the one that survives.
Delete list
Thin and orphaned pages marked for removal, because deletion is often the highest-value call.
Redirect map
Source-to-destination for every merge and delete, so no backlink is stranded on a 404.
Use cases
When to reach for it
- Explain flat traffic on a site that publishes constantly.
- Clean up an inherited site nobody has mapped.
- Consolidate content after a rebrand, merger, or pivot.
- Recover rankings from pages that decayed but still hold backlinks.
- Cut maintenance load by deleting pages that will never earn their keep.
Frequently Asked Questions
Related skills
Pair it with these skills
Blog Post
The blog-writing methodology Okara’s Writer Agent follows to turn a keyword into a focused, SEO-aware post that ranks and reads like a human wrote it.
--- name: blog-post description: Write a single, focused, SEO-aware blog post — one topic, one reader, one takeaway — that ranks in search and reads like a human wrote it. owner: Okara Writer Agent --- # Blog Post Write one publish-ready blog post built around a single topic and a single reader intent, structured to earn the search click and hold attention to the
Long-Form Content
The pillar-content methodology Okara’s Writer Agent uses to write comprehensive, authoritative guides that own a topic and earn links over time.
--- name: long-form-content description: Write a comprehensive, authoritative pillar guide (2,000-5,000+ words) that covers a topic end to end, anchors a content cluster, and earns links and rankings over time. owner: Okara Writer Agent --- # Long-Form Content Produce a definitive, in-depth guide that owns a broad topic — the page a reader bookmarks and other sites link to — not a quick post. Depth, structure,
Listicle
The list-article methodology Okara’s Writer Agent uses to write scannable, curated listicles where every item earns its place and the framing makes the choice easy.
--- name: listicle description: Write a scannable list article — "N X for Y" — with a curated set of items, parallel structure, and a framing that makes the reader's decision easier. owner: Okara Writer Agent --- # Listicle Write a list-format article that's genuinely useful, not padded. Every item earns its place, the structure is consistent, and the intro and wrap-up turn a
How-To Guide
The instructional-writing methodology Okara’s Writer Agent uses to turn a task into a step-by-step guide a reader can actually follow to the finish.
--- name: how-to-guide description: Write step-by-step instructional content that takes a reader from a clear starting point to a specific outcome, with prerequisites, testable steps, and troubleshooting. owner: Okara Writer Agent --- # How-To Guide Write a guide that gets the reader to a result. The measure of success is simple: can someone follow it and finish the task? Structure, sequence, and
Content Brief
The briefing methodology Okara’s Writer Agent uses to specify a piece — goal, audience, angle, structure, and specs — so it gets written right the first time.
--- name: content-brief description: Produce a writer-ready content brief that specifies the goal, audience, angle, structure, and specs so a piece can be written correctly the first time. owner: Okara Writer Agent --- # Content Brief Write the brief, not the article. A great brief removes ambiguity so any writer — human or AI — can execute it without a round of follow-up questions
Content Outline
The outlining methodology Okara’s Writer Agent uses to build a complete, logically sequenced heading hierarchy before a single sentence gets drafted.
--- name: content-outline description: Build the structural skeleton of a piece before drafting — a heading hierarchy with bulleted talking points that covers the query completely and flows logically. owner: Okara Writer Agent --- # Content Outline Design the skeleton before anyone writes a sentence. A strong outline decides what the piece covers and in what order, so drafting becomes filling in points