Market Research skill
A ready-to-run market research skill: how Okara’s Writer Agent structures audience, competitor, and demand research into decisions you can act on.
Download the skill instructions, see an example brief, or run it live inside the Writer Agent to research your market.
- Category
- Writer
- Agent
- Writer Agent
- Format
- market-research.md
- Price
- Free to download
The skill file
--- name: market-research description: Structure audience, competitor, and demand research into a decision-ready brief that surfaces positioning gaps and clear recommendations, not a pile of notes. owner: Okara Writer Agent --- # Market Research Research is only useful if it changes a decision. The goal isn't a folder of findings — it's a short brief that tells you who to serve, what to say, and where the open positioning is.
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About this skill
What is the Market Research?
The Market Research skill is the instruction set Okara’s Writer Agent uses to turn a vague "understand my market" into a structured, decision-ready brief. It defines what to research — the audience and their real problems, the competitive landscape, and demand signals and trends — and, crucially, how to synthesize it into positioning gaps and clear recommendations rather than a pile of notes.
It’s written as a SKILL.md, a plain-language instruction format that both people and AI agents can follow directly. Read it to understand the method, adapt it for your market, or let the Writer Agent run the research and hand you the brief.
Downloading the instructions is free with an Okara account. Running structured research and turning it into a decision-ready brief is part of the Writer Agent.
That upfront research matters more than it used to, because the buyer is already doing most of it without you: commonly cited estimates put B2B buyers through roughly 60-70%+ of their own buying journey before ever contacting a salesperson. Whatever positioning and language this research surfaces has to work standing alone — on the page, in the search result, in the comparison a buyer runs by themselves — because by the time they reach out, most of the persuading has already happened.
Example
See it in action
You ask: “I’m launching a budgeting app for freelancers. Where do I even start with market research?”
Agent does: Let’s structure it into four parts. Audience: who the freelancer is, their real money problem (irregular income, tax surprises), and how they cope today. Competitors: the three or four apps they’d consider, what each is best and worst at, and their pricing. Demand: what people search and complain about around freelance budgeting, and where volume is growing. Then synthesis — I’d map the gaps no competitor owns (say, automatic tax set-aside) into two or three positioning angles you could win. You’d end with a one-page brief, not a research dump. Want me to draft the questions and competitor grid to fill in first?
Comparison
The skill vs. the alternatives
| Do it yourself | Hire a freelancer or agency | Market Research skill (free) | Writer Agent | |
|---|---|---|---|---|
| Cost | Your own time | $500–$5,000+ per project | Free with an Okara account | Included in the AI CMO plan |
| Time to first result | Hours to days, per attempt | Days to weeks, plus revision rounds | Minutes — download and follow it | Same day, runs automatically |
| Consistency over time | Depends on remembering to do it | Only as long as the retainer lasts | One-time; you re-run it yourself | Continuous, on a schedule |
| Who does the work | You, from scratch each time | Someone who has to learn your business first | You (or your agent), following the exact steps | Okara's Writer Agent, end to end |
How it works
From input to output
- 1
You share your market
Tell the Writer Agent your product, audience, and the decision you’re trying to make.
- 2
Okara structures the research
It breaks the work into audience, competitor, and demand tracks with the right questions.
- 3
It synthesizes findings
Raw findings become positioning gaps, not a pile of disconnected notes.
- 4
You get a decision-ready brief
A one-page brief with clear recommendations, refined in the Writer Agent.
What's included
Everything it covers
Audience & persona research
Maps who the buyer is, their real problems, and how they cope today.
Competitor landscape
Profiles the alternatives buyers consider and where each wins or loses.
Demand & search signals
Surfaces what people search, ask, and complain about in the category.
Trend analysis
Identifies where attention and demand are growing or fading.
Positioning gaps
Maps the angles no competitor owns into opportunities you can win.
Decision-ready synthesis
Turns findings into a one-page brief with clear recommendations.
Use cases
When to reach for it
- Scope a new product or market before you commit resources.
- Find the positioning angle no competitor has claimed.
- Build a competitor landscape you can actually act on.
- Validate demand before writing a single landing page.
- Turn scattered research into a one-page brief for your team.
Frequently Asked Questions
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