Press Release skill
The inverted-pyramid method Okara’s Writer Agent uses to write an announcement a journalist can run with — news in the headline, whole story in paragraph one, quotes that say something.
Download the methodology, see how the agent writes a usable release, or run it live inside the Writer Agent.
- Category
- Writer
- Agent
- Writer Agent
- Format
- press-release.md
- Price
- Free to download
The skill file
--- name: press-release description: Write a press release a journalist can actually use — real news in the headline, the whole story in the first paragraph, quotes that say something, and facts they can verify. owner: Okara Writer Agent --- # Press Release A press release has one job: make it easy for a journalist to write about you. Most fail at the headline. This skill writes the version that survives a 30-second scan in a crowded inbox.
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About this skill
What is the Press Release?
The Press Release skill is the exact approach Okara’s Writer Agent follows to write an announcement that survives a journalist’s 30-second scan. It starts by checking whether there is news at all, headlines the news rather than the company, puts the complete story in the first paragraph, and replaces "we’re thrilled" quotes with ones that carry actual information.
It’s written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Use it for funding, launches, partnerships, and acquisitions — anywhere you need a document trade press can run with minimal editing.
Downloading the instructions is free with an Okara account. Running the skill — releases drafted on demand plus the personalized pitches that actually earn coverage — is part of the Writer Agent.
A release without a personalized pitch behind it is a document nobody reads twice. Reporters work overloaded inboxes and open based on subject line and sender, not on how important the news feels to the company sending it — which is why the identical release blasted to five hundred addresses gets ignored while the same document, attached to a two-line pitch to the one reporter who covers this beat, gets a call back. This skill writes the document; the follow-up decides whether writing it was worth it.
Example
See it in action
You ask: “Write a press release for our Series A — $12M led by a fund nobody has heard of.”
Agent does: It kills the draft headline ("Acme Announces Exciting Series A Funding Round") and writes the news instead: the amount and what it buys, under twelve words, no adjectives. Paragraph one carries the entire story — who, what, when, where, why — so a journalist cutting everything after it still has something publishable. Paragraph two supplies the market context that makes $12M significant rather than routine. The CEO quote gets rewritten from "we’re thrilled" into a claim with a reason behind it, and the investor quote is cut entirely because it said nothing. Every number gets a source, since journalists check. It ends with a named contact who will answer within the hour, and a note that the release is not the distribution strategy.
Comparison
The skill vs. the alternatives
| Do it yourself | Hire a freelancer or agency | Press Release skill (free) | Writer Agent | |
|---|---|---|---|---|
| Cost | Your own time | $500–$5,000+ per project | Free with an Okara account | Included in the AI CMO plan |
| Time to first result | Hours to days, per attempt | Days to weeks, plus revision rounds | Minutes — download and follow it | Same day, runs automatically |
| Consistency over time | Depends on remembering to do it | Only as long as the retainer lasts | One-time; you re-run it yourself | Continuous, on a schedule |
| Who does the work | You, from scratch each time | Someone who has to learn your business first | You (or your agent), following the exact steps | Okara's Writer Agent, end to end |
How it works
From input to output
- 1
You give it the announcement
Share what happened, who is involved, and why anyone outside the company should care.
- 2
Okara checks it is news
The Writer Agent tells you honestly if the announcement will not land, rather than writing a release for the trash.
- 3
It writes the inverted pyramid
Headline on the news, complete story in paragraph one, significance in paragraph two, verifiable facts throughout.
- 4
You get a usable, quotable release
Quotes that carry information, standing boilerplate, and a named contact who can answer fast.
What's included
Everything it covers
News check
An honest verdict on whether the announcement is news before a word gets written.
Adjective-free headline
Under twelve words, leading with the news rather than the company name.
Inverted-pyramid lead
The whole story in paragraph one, so a cut after it still leaves something publishable.
Quotes worth quoting
Replaces "we’re thrilled" with claims, reasons, and information the body does not carry.
Verifiable facts
Every number sourced and every customer named with permission, because journalists check.
Newsroom note
Embargo, available assets, and who can be interviewed — the details that make coverage easy.
Use cases
When to reach for it
- Announce funding in a form the trade press can run unedited.
- Publish a launch, partnership, or acquisition to your newsroom.
- Fix a release full of adjectives and thrilled-to-announce quotes.
- Give a wire service a document that needs no rewriting.
- Find out honestly whether your announcement is actually news.
Frequently Asked Questions
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