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The Social tab shows how your connected social accounts are performing: reach, engagement, audience, and which posts worked. Pick a platform from the picker at the top, then choose the period you want to look at. Connect each account from Integrations to see its data here.

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Platforms

X

Impressions, engagements, and engagement rate, plus likes, reposts, quotes, bookmarks, replies, and link clicks.

LinkedIn

Impressions and engagement, with reactions, comments, reposts, saves, and connections.

Instagram

Views, accounts reached, accounts engaged, interactions, profile visits, link taps, and website clicks.

TikTok

Views, likes, comments, shares, followers gained and lost, and video count.

Facebook

Media views, post engagements, Page views, video views, video watch time, and followers.

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What you see

Each platform shows the same kinds of numbers, labeled the way that platform names them. For example, reach is called Impressions on X, LinkedIn, and Facebook, and Views on Instagram and TikTok.
  • Reach and engagement — how many people saw your posts and how many interacted
  • Interactions — likes or reactions, comments or replies, reposts or shares, and saves
  • Audience — followers and following, and how they changed over the period
  • Account metrics — platform-specific numbers such as profile visits, link taps, and Page views, with trend lines where the platform provides daily data
  • Top posts — your best posts, ranked by reach or engagement
On X you also see Cadence: how often you post, your most active days, and your best day.

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Choosing a period

Switch between Overall, This week, and This month. Top posts and post counts follow the period you pick. Numbers that don’t depend on it, such as your current follower count, stay the same.

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Connection states

If an account isn’t connected yet, the platform shows a Connect card. A newly connected account shows a “Fetching your analytics” state while your first data loads. If a connection expires or is revoked, you’ll see a Reconnect prompt.

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Platform notes

  • Instagram: counts below 5 can show as 0, because Meta withholds small numbers.
  • TikTok: views, likes, comments, and shares are available for every account. Reach, saves, and clicks need an account connected through TikTok’s Business app, and arrive 24 to 48 hours after a post.
  • Facebook: Meta retired Page impressions in 2026, so Page-level reach is reported as media views.