SEO Audit skill
A ready-to-run SEO audit skill: the exact methodology Okara’s SEO Agent uses to turn any URL into a prioritized, fix-ready report.
Download the skill instructions, see an example report, or run it live inside the SEO Agent on your own site.
- Category
- SEO
- Agent
- SEO Agent
- Format
- seo-audit.md
- Price
- Free to download
The skill file
--- name: seo-audit description: Run a prioritized technical and on-page SEO audit of a web page and return the highest-impact fixes first, each with a copy-ready recommendation. owner: Okara SEO Agent --- # SEO Audit Audit a web page for technical, on-page, metadata, and structured-data issues, then return a short, prioritized list of fixes, not an undifferentiated dump of warnings.
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About this skill
What is the SEO Audit?
The SEO Audit skill is the exact instruction set Okara’s SEO Agent follows every time it audits a page. It packages the checks, the scoring logic, and the output format the agent uses into a single reusable file, so you can see precisely how findings get prioritized instead of treating the agent as a black box.
It’s written as a SKILL.md, a plain-language instruction format that both people and AI agents can follow directly. Read it to understand the methodology, adapt it for your own team or tooling, or let the SEO Agent run it automatically and keep auditing your site over time.
Downloading the instructions is free with an Okara account. Running the skill continuously on your own site, with new prioritized fixes shipped daily, is part of the SEO Agent.
A single audit is also a snapshot, not a fix. Ahrefs’ own ranking-page research found the average #1 result is now about 5 years old, up from roughly 2 years in 2017, and that nearly 73% of page-one results are more than 3 years old — pages earn the top spot by being maintained, not launched once and left. That’s why this skill is written to run repeatedly: re-audit after every change, and treat each pass as an update to a page you’re compounding, not a one-time report to file away.
Example
See it in action
You ask: “Audit https://acme-analytics.com. What’s hurting my rankings?”
Agent does: Your homepage has 3 high-impact issues. The title tag is 71 characters and truncates in search, so rewrite it to ≤60 characters with your primary keyword first. There’s no meta description, so Google auto-generates a weaker snippet. And two <h1> tags dilute topical clarity, so keep one. Fix these three first: they lift click-through before you touch anything else.
Comparison
The skill vs. the alternatives
| Do it yourself | Hire a freelancer or agency | SEO Audit skill (free) | SEO Agent | |
|---|---|---|---|---|
| Cost | Your own time | $500–$5,000+ per project | Free with an Okara account | Included in the AI CMO plan |
| Time to first result | Hours to days, per attempt | Days to weeks, plus revision rounds | Minutes — download and follow it | Same day, runs automatically |
| Consistency over time | Depends on remembering to do it | Only as long as the retainer lasts | One-time; you re-run it yourself | Continuous, on a schedule |
| Who does the work | You, from scratch each time | Someone who has to learn your business first | You (or your agent), following the exact steps | Okara's SEO Agent, end to end |
How it works
From input to output
- 1
You provide a website URL
Paste any public page. No plugin, tag, or repo access required to get your first audit.
- 2
Okara analyzes the page
The SEO Agent crawls the page and its key resources, then runs technical, on-page, and metadata checks.
- 3
The SEO Agent prioritizes issues
Findings are scored by impact and effort, so you see what actually moves rankings first, not an undifferentiated list.
- 4
You get fix-ready recommendations
Each issue comes with a plain-English explanation and a copy-ready fix. On the SEO Agent, 2 fixes ship to you every day.
What's included
Everything it covers
Technical SEO checks
Crawlability, canonicals, redirects, HTTPS, and directional Core Web Vitals / performance signals.
Metadata review
Title tags and meta descriptions checked for length, uniqueness, and keyword placement.
Heading hierarchy analysis
Validates a single, descriptive <h1> and a logical <h2>/<h3> structure crawlers can follow.
Sitemap & robots.txt checks
Confirms your sitemap is discoverable and clean, and that robots.txt is not blocking important paths.
Structured-data checks
Detects JSON-LD schema and flags missing Organization, Product, FAQ, or Breadcrumb markup.
Prioritized recommendations
Every finding is ranked by impact and paired with a specific, copy-ready fix.
Use cases
When to reach for it
- Diagnose why a page stopped ranking without hiring an agency.
- Pre-launch QA for a new landing page or marketing site.
- Give a developer a concrete, prioritized fix list instead of vague "improve SEO" tickets.
- Benchmark a competitor page to see what they get right.
- Track the same URL over time as the SEO Agent ships daily fixes.
Frequently Asked Questions
Related skills
Pair it with these skills
SEO
The full SEO operating loop Okara’s SEO Agent runs on autopilot: research, prioritize, ship, and measure, week after week.
--- name: seo description: Run end-to-end SEO for a website as a continuous loop: find opportunities, prioritize by impact, and ship on-page, technical, and content fixes. owner: Okara SEO Agent --- # SEO Operate SEO as a continuous loop rather than a one-off project: understand the site, find the highest-leverage opportunities, ship fixes, measure, repeat.
Technical SEO
The technical-foundations checklist Okara’s SEO Agent uses to keep a site crawlable, indexable, fast, and correctly marked up.
--- name: technical-seo description: Audit and fix the technical foundations of a site: crawlability, indexation, architecture, rendering, Core Web Vitals, and structured data. owner: Okara SEO Agent --- # Technical SEO Make sure search engines can crawl, render, and index your site correctly, then fix the technical issues that quietly cap your rankings.
AI Overviews
The GEO playbook Okara’s GEO Agent uses to get your brand cited in AI answers across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
--- name: ai-overviews description: Optimize a page to get cited in AI answers — Google AI Overviews, ChatGPT, Perplexity, and Gemini — not just ranked in blue links. owner: Okara GEO Agent --- # AI Overviews Generative Engine Optimization (GEO): make your brand the source AI assistants cite when they answer questions in your space, not just a link on page one.
Meta Descriptions
The meta-description methodology Okara’s SEO Agent uses to write snippets that win the click — accurate, compelling, correctly sized, and unique on every page.
--- name: meta-descriptions description: Write meta descriptions that win the click — accurate, compelling, correctly sized, and unique across every page. owner: Okara SEO Agent --- # Meta Descriptions Craft the snippet under your title in search results so more people choose your result — and so Google is less likely to rewrite it.
Internal Linking
The internal-linking methodology Okara’s SEO Agent uses to spread authority, guide crawlers, and lift your most important pages, without new content or backlinks.
--- name: internal-linking description: Build an internal linking structure that spreads authority, guides crawlers, and lifts your most important pages. owner: Okara SEO Agent --- # Internal Linking Use the links between your own pages to tell search engines what matters, spread ranking authority, and shorten the path to every page.
Schema Markup
The structured-data methodology Okara’s SEO Agent uses to add and validate JSON-LD so your pages qualify for rich results and search engines understand your entities.
--- name: schema-markup description: Add and validate structured data (JSON-LD) so pages qualify for rich results and search engines understand your entities. owner: Okara SEO Agent --- # Schema Markup Mark up your pages with structured data so search engines understand what they are — and so eligible pages win rich results that stand out in the SERP.