Meta Descriptions skill
The meta-description methodology Okara’s SEO Agent uses to write snippets that win the click — accurate, compelling, correctly sized, and unique on every page.
Download the methodology, see how the agent writes snippets, or run it live inside the SEO Agent.
- Category
- SEO
- Agent
- SEO Agent
- Format
- meta-descriptions.md
- Price
- Free to download
The skill file
--- name: meta-descriptions description: Write meta descriptions that win the click — accurate, compelling, correctly sized, and unique across every page. owner: Okara SEO Agent --- # Meta Descriptions Craft the snippet under your title in search results so more people choose your result — and so Google is less likely to rewrite it.
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About this skill
What is the Meta Descriptions?
The Meta Descriptions skill is the methodology Okara’s SEO Agent uses to write the snippet beneath your title in search results — the copy that decides whether a ranking actually earns a click, and whether Google keeps your text or rewrites it.
It’s written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to understand how snippets are matched to intent, sized, and made unique, adapt it for your own team, or let the SEO Agent write and prioritize them for you.
Downloading the instructions is free with an Okara account. Running it continuously, with low-CTR pages found and rewritten first and results measured, is part of the SEO Agent.
The click-through gain from getting this right is well documented elsewhere in search too: pages that earn rich results via structured data commonly see meaningfully higher click-through rates than plain listings, with industry studies repeatedly citing gains in the roughly 20–30%+ range on some page types. A strong meta description works on the same lever — it’s the plain-listing equivalent of that lift, earned through better copy instead of markup.
Example
See it in action
You ask: “We rank on page one for a few key terms but hardly anyone clicks. Can better meta descriptions help?”
Agent does: Yes — this is exactly the case where snippets move the needle. Your top three ranking pages have no meta description, so Google is stitching together a weak one from the page. Rewrite each to open with the specific benefit, work the query in so it bolds, add a clear reason to click, and keep it to 140-160 characters so it doesn’t truncate. These are high-impression, low-CTR pages, so the lift is immediate — then re-check CTR in a couple of weeks.
Comparison
The skill vs. the alternatives
| Do it yourself | Hire a freelancer or agency | Meta Descriptions skill (free) | SEO Agent | |
|---|---|---|---|---|
| Cost | Your own time | $500–$5,000+ per project | Free with an Okara account | Included in the AI CMO plan |
| Time to first result | Hours to days, per attempt | Days to weeks, plus revision rounds | Minutes — download and follow it | Same day, runs automatically |
| Consistency over time | Depends on remembering to do it | Only as long as the retainer lasts | One-time; you re-run it yourself | Continuous, on a schedule |
| Who does the work | You, from scratch each time | Someone who has to learn your business first | You (or your agent), following the exact steps | Okara's SEO Agent, end to end |
How it works
From input to output
- 1
You provide the pages
Share the URLs and their target queries. Optionally connect Search Console to prioritize by CTR.
- 2
Okara finds the weak snippets
The SEO Agent flags pages with missing, duplicate, truncated, or low-performing descriptions.
- 3
It writes intent-matched copy
Each description leads with value, includes the query naturally, and is sized to avoid truncation.
- 4
You get copy-ready snippets
Every page gets a unique, copy-ready description with its character count and the reason it works.
What's included
Everything it covers
Copy-ready descriptions
Unique, benefit-led snippets written for each page, not a templated fill-in.
Intent matching
Aligns each description with what the searcher wants and what the page delivers.
Length optimization
Sizes copy to roughly 140-160 characters so it doesn’t truncate on desktop.
Click hooks
Adds an honest call to action or differentiator that gives searchers a reason to choose you.
CTR prioritization
Finds high-impression, low-CTR pages first, where a rewrite pays off immediately.
Uniqueness checks
Ensures no page is left blank or shares a description with another.
Use cases
When to reach for it
- Lift click-through rate on pages that already rank but rarely get clicked.
- Replace missing or duplicated descriptions across a whole site.
- Take back control of snippets Google keeps rewriting.
- Write descriptions for new pages before they’re published.
- Prioritize which pages to rewrite by impressions and CTR.
Frequently Asked Questions
Related skills
Pair it with these skills
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Ecommerce SEO
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