What Synergy does
Synergy Buys Houses Jacksonville buys homes for cash across Northeast Florida. Founder Jesse Wyatt has completed more than 300 real estate transactions over the past decade.
“Organic leads are gold. By the time they call, they already trust me, and I didn't pay Google a cent for them. SEO agencies are set it and forget it. Okara puts me in control, writes in my voice, and costs a fraction of what a US agency charges.”
Many of Synergy’s sellers are going through difficult situations: a mortgage default, an inherited house, repairs they cannot afford or a rental they manage from another state. Synergy makes a cash offer within 24 hours and can close in as little as seven days, without repairs or agent commissions.
The challenge: earning trust before the first call
When a homeowner faces foreclosure or inherits a distressed property, trust is not built overnight. It is earned before the first phone call.
Sellers who discover Synergy organically through search have already explored its website, understood its values and established a baseline of trust. That makes organic search Jesse’s most valuable source of high-converting leads.
The alternative—paid acquisition—comes with a steep price. Pay-per-click advertising for high-intent searches such as “sell my house fast” can cost $22 to $45 per click across major US markets.
Traditional SEO agencies also tend to offer a black-box, set-it-and-forget-it service with high fees and little visibility into what gets published. Jesse needed search visibility that delivered meaningful business results without consuming his schedule or draining his marketing budget.
The agents behind Synergy’s growth
Jesse runs Okara on autopilot. He connected Metis, his AI chief of staff, which works inside Okara on his behalf—carrying out recommendations, publishing content and logging support tickets. Jesse barely needs to log in, but the work still gets done.
Here is what each part of Okara does for Synergy.
Articles agent. The Articles agent writes blog posts in Jesse’s voice, targeting the searches distressed sellers make across Northeast Florida.
SEO agent. The SEO agent identifies what is holding the website back, including harmful backlinks left behind by Synergy’s previous SEO work, and turns every issue into a clear fix.
GEO recommendations. GEO recommendations show Synergy how to become discoverable through AI search tools such as ChatGPT, not only through Google.
Competitor tracking. Okara independently identified Synergy’s direct local competitors alongside the businesses Jesse added himself.
Social publishing. Okara shares Synergy’s content across X, LinkedIn and Facebook. This keeps the business visible while Jesse runs it alone, without requiring additional headcount.
The results
Organic search is now one of Synergy’s most valuable deal sources, and AI search is beginning to send sellers as well.
Two leads, three houses. Over four weeks, two sellers discovered Synergy through its website. The first signed a contract and is scheduled to close. The second contacted Synergy over a weekend and agreed to sell two inherited houses.
Every organic lead converted. A typical real estate investor closes approximately one lead in twelve. Synergy converted both organic leads because sellers arriving through search already trusted the business.
Found through ChatGPT. Seven people contacted Synergy after discovering it through ChatGPT over the past two months. Jesse is now investing further in AI search so Synergy appears wherever sellers ask for help.
No paid spend. Synergy spent nothing on advertising to acquire the two organic leads that became three property contracts.
Results at a glance
- Property contracts from 2 organic leads
- 3
- Organic lead-to-contract rate
- 100%
- Inquiries originating from ChatGPT
- 7
Turn content into customers
Okara CMO writes content in your voice, improves your SEO, gets your business found through AI search and tracks your competitors. You can stay in control or let it operate on autopilot.
