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Focused marketing capabilities, each powered by an Okara AI agent that doesn't just analyze, it ships the work.
6 skills
Personal Brand
The positioning method Okara’s AI CMO uses to build a personal brand: one narrow lane, an unfair angle, recurring content buckets, and a cadence you can hold for a year.
--- name: personal-brand description: Build a personal brand on purpose — one narrow lane, a defensible point of view, a repeatable content engine, and a cadence you can actually hold. owner: Okara AI CMO --- # Personal Branding A personal brand is what people can predict about you. That means it comes from narrowness and repetition, not from posting more. This skill picks the lane,
Competitive Analysis
The market-mapping method Okara’s AI CMO uses to find who you’re really losing to, where the defensible gap is, and what to change this quarter.
--- name: competitive-analysis description: Map the real competitive set — including the spreadsheet and the status quo — find the position you can defend, and turn the findings into decisions rather than a slide deck. owner: Okara AI CMO --- # Competitive Analysis Most competitive analysis is a feature grid nobody reads. A useful one answers three questions: who are we actually losing to, why, and what should we change
Customer Journey
The evidence-based mapping method Okara’s AI CMO uses to chart the real path from trigger to renewal — with the friction points ranked and owned.
--- name: customer-journey description: Map the journey customers actually take — stages, questions, emotions, touchpoints, and the friction points where they drop — built from evidence, not from a workshop whiteboard. owner: Okara AI CMO --- # Customer Journey Map A journey map built in a workshop reflects what the team believes. A useful one is built from data and interviews, and its output is a ranked list of friction
Buyer Psychology
The decision-force method Okara’s AI CMO uses to explain why good products lose: trigger events, status quo bias, perceived risk per role, and the cost of championing you.
--- name: buyer-psychology description: Understand what actually drives a purchase decision — perceived risk, status quo bias, internal politics, and the trigger that makes change urgent — and write to those forces. owner: Okara AI CMO --- # Buyer Psychology People don't buy the best option. They buy the option that feels least risky once they've decided change is necessary at all. This skill maps the forces
Product Hunt Launch
The launch-day method Okara’s AI CMO uses for Product Hunt: the pre-launch work that decides the outcome, the listing, the 12:01am start, and the day after.
--- name: product-hunt description: Plan and run a Product Hunt launch — tagline, gallery, first comment, timing, and the pre-launch work that decides the outcome before the day starts. owner: Okara AI CMO --- # Product Hunt Launch A Product Hunt launch is mostly decided before it starts. The listing, the audience you already have, and the first two hours matter more than anything
Review Response
The public-reply method Okara’s AI CMO uses on G2, Google, and app stores — written for the prospect reading the thread, not just the reviewer.
--- name: review-response description: Respond to public reviews the right way — fast, specific, and written for the prospect reading the thread rather than for the reviewer alone. owner: Okara AI CMO --- # Review Response Generator Every public review response is read by far more prospects than reviewers. A good reply to a bad review converts skeptics; a defensive one confirms the