Okara
Start Free

Marketing skills library

Marketing Skills for AI Agents

Browse ready-to-use marketing skills for SEO, GEO, content, social media, growth, influencer marketing, and more. Each skill gives an AI agent a repeatable workflow for doing the work, checking its quality, and producing a useful result.

6 skills

Growth

Personal Brand

The positioning method Okara’s AI CMO uses to build a personal brand: one narrow lane, an unfair angle, recurring content buckets, and a cadence you can hold for a year.

personal-brand.md
---
name: personal-brand
description: Build a personal brand on purpose — one narrow lane, a defensible point of view, a repeatable content engine, and a cadence you can actually hold.
owner: Okara AI CMO
---

# Personal Branding

A personal brand is what people can predict about you. That means it comes from
narrowness and repetition, not from posting more. This skill picks the lane,
Growth

Competitive Analysis

The market-mapping method Okara’s AI CMO uses to find who you’re really losing to, where the defensible gap is, and what to change this quarter.

competitive-analysis.md
---
name: competitive-analysis
description: Map the real competitive set — including the spreadsheet and the status quo — find the position you can defend, and turn the findings into decisions rather than a slide deck.
owner: Okara AI CMO
---

# Competitive Analysis

Most competitive analysis is a feature grid nobody reads. A useful one answers
three questions: who are we actually losing to, why, and what should we change
Growth

Customer Journey

The evidence-based mapping method Okara’s AI CMO uses to chart the real path from trigger to renewal — with the friction points ranked and owned.

customer-journey.md
---
name: customer-journey
description: Map the journey customers actually take — stages, questions, emotions, touchpoints, and the friction points where they drop — built from evidence, not from a workshop whiteboard.
owner: Okara AI CMO
---

# Customer Journey Map

A journey map built in a workshop reflects what the team believes. A useful one
is built from data and interviews, and its output is a ranked list of friction
Growth

Buyer Psychology

The decision-force method Okara’s AI CMO uses to explain why good products lose: trigger events, status quo bias, perceived risk per role, and the cost of championing you.

buyer-psychology.md
---
name: buyer-psychology
description: Understand what actually drives a purchase decision — perceived risk, status quo bias, internal politics, and the trigger that makes change urgent — and write to those forces.
owner: Okara AI CMO
---

# Buyer Psychology

People don't buy the best option. They buy the option that feels least risky
once they've decided change is necessary at all. This skill maps the forces
Growth

Product Hunt Launch

The launch-day method Okara’s AI CMO uses for Product Hunt: the pre-launch work that decides the outcome, the listing, the 12:01am start, and the day after.

product-hunt.md
---
name: product-hunt
description: Plan and run a Product Hunt launch — tagline, gallery, first comment, timing, and the pre-launch work that decides the outcome before the day starts.
owner: Okara AI CMO
---

# Product Hunt Launch

A Product Hunt launch is mostly decided before it starts. The listing, the
audience you already have, and the first two hours matter more than anything
Growth

Review Response

The public-reply method Okara’s AI CMO uses on G2, Google, and app stores — written for the prospect reading the thread, not just the reviewer.

review-response.md
---
name: review-response
description: Respond to public reviews the right way — fast, specific, and written for the prospect reading the thread rather than for the reviewer alone.
owner: Okara AI CMO
---

# Review Response Generator

Every public review response is read by far more prospects than reviewers. A
good reply to a bad review converts skeptics; a defensive one confirms the

What are marketing skills?

Marketing skills are reusable playbooks for completing a specific job, from technical SEO and content strategy to social posts and campaign research.

How AI agents use them

A skill gives an agent context, a step-by-step workflow, decision rules, output requirements, and quality checks so the result is consistent instead of a one-off prompt.

Supported marketing agents

Use the public instructions with your preferred AI agent, or run them through Okara's SEO, GEO, Writer, Growth, LinkedIn, X, Reddit, and Hacker News agents.

Got questions?

Frequently Asked Questions