Content Gap skill
The competitive-analysis methodology Okara’s SEO Agent uses to find the topics and keywords competitors rank for that you don’t, and turn them into a prioritized plan.
Download the methodology, see how the agent finds and ranks gaps, or run it live inside the SEO Agent.
- Category
- SEO
- Agent
- SEO Agent
- Format
- content-gap.md
- Price
- Free to download
The skill file
--- name: content-gap description: Find the topics and keywords competitors rank for that you don't, then turn the gaps into a prioritized content plan. owner: Okara SEO Agent --- # Content Gap Analysis Discover the demand your competitors capture and you miss, then decide which gaps are worth closing first.
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About this skill
What is the Content Gap?
The Content Gap skill is the methodology Okara’s SEO Agent uses to compare your coverage against competitors and surface the demand they capture and you miss, so your content plan is driven by real opportunity instead of guesswork.
It’s written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to understand how gaps are found, clustered, and qualified, adapt it for your own team, or let the SEO Agent run the analysis against your competitors.
Downloading the instructions is free with an Okara account. Running it continuously, with gaps re-analyzed as competitors publish and turned into a live content backlog, is part of the SEO Agent.
That’s also why gap analysis can’t be a single pass. Ahrefs’ research into page-one rankings found the average #1 result is now about 5 years old, up from roughly 2 years in 2017, and that nearly 73% of page-one pages are more than 3 years old — competitors aren’t standing still, they’re quietly reinforcing the pages that already rank. Re-run this analysis quarterly, because the gaps you closed last quarter are exactly the ones competitors are now deepening.
Example
See it in action
You ask: “Two competitors keep out-ranking us in our space. What are they covering that we aren’t?”
Agent does: Across your two competitors, there are 60-plus keywords they rank for that you don’t — but they cluster into just four topics, and one of them is high commercial intent. You already rank on page two for eight of those terms, so those are your fastest wins: strengthen the existing pages rather than build new ones. Then build out the high-intent cluster as a set, not scattered posts. I’d skip the two low-value informational clusters for now.
Comparison
The skill vs. the alternatives
| Do it yourself | Hire a freelancer or agency | Content Gap skill (free) | SEO Agent | |
|---|---|---|---|---|
| Cost | Your own time | $500–$5,000+ per project | Free with an Okara account | Included in the AI CMO plan |
| Time to first result | Hours to days, per attempt | Days to weeks, plus revision rounds | Minutes — download and follow it | Same day, runs automatically |
| Consistency over time | Depends on remembering to do it | Only as long as the retainer lasts | One-time; you re-run it yourself | Continuous, on a schedule |
| Who does the work | You, from scratch each time | Someone who has to learn your business first | You (or your agent), following the exact steps | Okara's SEO Agent, end to end |
How it works
From input to output
- 1
You provide your competitors
Share your domain and two to five competitor domains. Optionally add a seed keyword list.
- 2
Okara compares ranking sets
The SEO Agent pulls the keywords each competitor ranks for and maps them against where you already appear.
- 3
It finds and clusters the gaps
Missing keywords, weak pages, and page-two near-misses are grouped into topics and scored by value and difficulty.
- 4
You get a prioritized plan
Each gap comes with an action — create or improve — and the target query and page, ordered by impact.
What's included
Everything it covers
Competitor benchmarking
Compares your keyword coverage against the sites that actually rank for your money terms.
Keyword gap discovery
Finds terms competitors rank for that you don’t, plus your own page-two near-misses.
Weak-page detection
Flags existing pages that under-rank and are better improved than replaced.
Gap qualification
Scores each gap by intent, business value, volume, and difficulty to win.
Near-miss opportunities
Surfaces the page-two rankings a small push can move onto page one fastest.
Prioritized content plan
Turns gaps into a topic-clustered backlog with a create-or-improve action for each.
Use cases
When to reach for it
- See exactly where competitors out-rank you and why.
- Refill a content pipeline with data-backed, high-value topics.
- Prioritize page-two near-misses that are quickest to convert.
- Map the full competitive landscape before entering a new market.
- Decide, gap by gap, whether to write new pages or improve old ones.
Frequently Asked Questions
Related skills
Pair it with these skills
SEO
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--- name: seo description: Run end-to-end SEO for a website as a continuous loop: find opportunities, prioritize by impact, and ship on-page, technical, and content fixes. owner: Okara SEO Agent --- # SEO Operate SEO as a continuous loop rather than a one-off project: understand the site, find the highest-leverage opportunities, ship fixes, measure, repeat.
SEO Audit
A ready-to-run SEO audit skill: the exact methodology Okara’s SEO Agent uses to turn any URL into a prioritized, fix-ready report.
--- name: seo-audit description: Run a prioritized technical and on-page SEO audit of a web page and return the highest-impact fixes first, each with a copy-ready recommendation. owner: Okara SEO Agent --- # SEO Audit Audit a web page for technical, on-page, metadata, and structured-data issues, then return a short, prioritized list of fixes, not an undifferentiated dump
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--- name: technical-seo description: Audit and fix the technical foundations of a site: crawlability, indexation, architecture, rendering, Core Web Vitals, and structured data. owner: Okara SEO Agent --- # Technical SEO Make sure search engines can crawl, render, and index your site correctly, then fix the technical issues that quietly cap your rankings.
Ecommerce SEO
The ecommerce methodology Okara’s SEO Agent uses to make category and product pages rank and convert, without letting faceted navigation bloat your index.
--- name: ecommerce-seo description: Optimize an online store for search: category and product page structure, faceted navigation, product schema, and duplicate-content control. owner: Okara SEO Agent --- # Ecommerce SEO Turn category and product pages into ranking, converting entry points, while keeping faceted navigation, variants, and out-of-stock pages from quietly
Local SEO
The local methodology Okara’s SEO Agent uses to rank a business in the map pack and "near me" searches, from Google Business Profile to reviews and local schema.
--- name: local-seo description: Rank a business in local search and the map pack: Google Business Profile, NAP consistency, local landing pages, reviews, and LocalBusiness schema. owner: Okara SEO Agent --- # Local SEO Win the map pack and "near me" searches by making a business consistent, credible, and relevant across its profile, its website, and the wider web.
Topical Map
The topical-mapping methodology Okara’s SEO Agent uses to plan full, structured coverage of a subject and build the topical authority that lifts a whole cluster.
--- name: topical-map description: Build a topical map that gives a site full, structured coverage of a subject — pillars, clusters, and the subtopics needed to earn topical authority. owner: Okara SEO Agent --- # Topical Map Plan comprehensive coverage of a subject so search engines see your site as an authority, not a scattering of unrelated posts.