Local SEO skill
The local methodology Okara’s SEO Agent uses to rank a business in the map pack and "near me" searches, from Google Business Profile to reviews and local schema.
Download the methodology, see how the agent triages local visibility, or run it live inside the SEO Agent.
- Category
- SEO
- Agent
- SEO Agent
- Format
- local-seo.md
- Price
- Free to download
The skill file
--- name: local-seo description: Rank a business in local search and the map pack: Google Business Profile, NAP consistency, local landing pages, reviews, and LocalBusiness schema. owner: Okara SEO Agent --- # Local SEO Win the map pack and "near me" searches by making a business consistent, credible, and relevant across its profile, its website, and the wider web.
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About this skill
What is the Local SEO?
The Local SEO skill is the methodology Okara’s SEO Agent uses to win local visibility: appearing in the map pack and "near me" searches by making a business consistent, credible, and relevant across its profile, its website, and third-party listings.
It’s written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Read it to understand how local ranking factors get prioritized, adapt it for a single location or a multi-location brand, or let the SEO Agent run it against your listings and site.
Downloading the instructions is free with an Okara account. Running them continuously, with local fixes prioritized and reviews and citations kept in check over time, is part of the SEO Agent.
Local rankings reward the same upkeep organic ones do. Ahrefs’ research into page-one results found the average #1-ranking page is now about 5 years old, up from roughly 2 years in 2017, and that nearly 73% of page-one pages are more than 3 years old — the businesses holding the map pack are the ones still adding reviews, photos, and posts, not the ones that filled out a profile once. Treat local visibility as a maintained asset, not a launch checklist.
Example
See it in action
You ask: “We have three clinic locations but only one shows up in the map pack. How do we get the other two ranking?”
Agent does: The two missing locations have inconsistent NAP data — your website lists one phone number and the directories list another, so Google can’t trust them. Fix the name, address, and phone to match everywhere, then give each location its own substantive page instead of the shared template you have now. Also, only the ranking clinic has recent reviews, so start earning reviews for the other two. NAP first, then pages, then reviews.
Comparison
The skill vs. the alternatives
| Do it yourself | Hire a freelancer or agency | Local SEO skill (free) | SEO Agent | |
|---|---|---|---|---|
| Cost | Your own time | $500–$5,000+ per project | Free with an Okara account | Included in the AI CMO plan |
| Time to first result | Hours to days, per attempt | Days to weeks, plus revision rounds | Minutes — download and follow it | Same day, runs automatically |
| Consistency over time | Depends on remembering to do it | Only as long as the retainer lasts | One-time; you re-run it yourself | Continuous, on a schedule |
| Who does the work | You, from scratch each time | Someone who has to learn your business first | You (or your agent), following the exact steps | Okara's SEO Agent, end to end |
How it works
From input to output
- 1
You provide your business details
Share your name, address, phone, and the cities or service areas you want to rank in. No agency needed.
- 2
Okara checks your local footprint
The SEO Agent reviews your business profile, citations across the web, local pages, reviews, and schema.
- 3
It triages local ranking factors
Profile gaps, NAP conflicts, thin location pages, review problems, and missing schema are ranked by impact.
- 4
You get specific local fixes
Each finding names the exact field, page, or citation source to change, so you can act immediately.
What's included
Everything it covers
Google Business Profile optimization
Categories, services, hours, attributes, photos, and posts tuned for map-pack ranking.
NAP & citation consistency
Finds and fixes conflicting name, address, and phone data across directories and the web.
Local landing pages
A unique, substantive page per location or service area, not a templated doorway.
Review strategy
A system to earn reviews steadily, respond to every one, and monitor rating and velocity.
Multi-location handling
Keeps locations from competing and gives each one a distinct, discoverable presence.
LocalBusiness schema
Valid structured data with address, geo, hours, and sameAs links to your profiles.
Use cases
When to reach for it
- Get a business into the local map pack for its core services.
- Fix inconsistent listings that keep locations from ranking.
- Launch a new location and rank it locally from the start.
- Build a review system that lifts both rankings and conversions.
- Give a multi-location brand distinct, non-competing local pages.
Frequently Asked Questions
Related skills
Pair it with these skills
SEO
The full SEO operating loop Okara’s SEO Agent runs on autopilot: research, prioritize, ship, and measure, week after week.
--- name: seo description: Run end-to-end SEO for a website as a continuous loop: find opportunities, prioritize by impact, and ship on-page, technical, and content fixes. owner: Okara SEO Agent --- # SEO Operate SEO as a continuous loop rather than a one-off project: understand the site, find the highest-leverage opportunities, ship fixes, measure, repeat.
SEO Audit
A ready-to-run SEO audit skill: the exact methodology Okara’s SEO Agent uses to turn any URL into a prioritized, fix-ready report.
--- name: seo-audit description: Run a prioritized technical and on-page SEO audit of a web page and return the highest-impact fixes first, each with a copy-ready recommendation. owner: Okara SEO Agent --- # SEO Audit Audit a web page for technical, on-page, metadata, and structured-data issues, then return a short, prioritized list of fixes, not an undifferentiated dump
Technical SEO
The technical-foundations checklist Okara’s SEO Agent uses to keep a site crawlable, indexable, fast, and correctly marked up.
--- name: technical-seo description: Audit and fix the technical foundations of a site: crawlability, indexation, architecture, rendering, Core Web Vitals, and structured data. owner: Okara SEO Agent --- # Technical SEO Make sure search engines can crawl, render, and index your site correctly, then fix the technical issues that quietly cap your rankings.
Ecommerce SEO
The ecommerce methodology Okara’s SEO Agent uses to make category and product pages rank and convert, without letting faceted navigation bloat your index.
--- name: ecommerce-seo description: Optimize an online store for search: category and product page structure, faceted navigation, product schema, and duplicate-content control. owner: Okara SEO Agent --- # Ecommerce SEO Turn category and product pages into ranking, converting entry points, while keeping faceted navigation, variants, and out-of-stock pages from quietly
Topical Map
The topical-mapping methodology Okara’s SEO Agent uses to plan full, structured coverage of a subject and build the topical authority that lifts a whole cluster.
--- name: topical-map description: Build a topical map that gives a site full, structured coverage of a subject — pillars, clusters, and the subtopics needed to earn topical authority. owner: Okara SEO Agent --- # Topical Map Plan comprehensive coverage of a subject so search engines see your site as an authority, not a scattering of unrelated posts.
Content Gap
The competitive-analysis methodology Okara’s SEO Agent uses to find the topics and keywords competitors rank for that you don’t, and turn them into a prioritized plan.
--- name: content-gap description: Find the topics and keywords competitors rank for that you don't, then turn the gaps into a prioritized content plan. owner: Okara SEO Agent --- # Content Gap Analysis Discover the demand your competitors capture and you miss, then decide which gaps are worth closing first.