Google Business Profile Optimization skill
The local-pack method Okara’s SEO Agent uses on a Business Profile: the right primary category, every field completed, NAP consistency, and review velocity.
Download the methodology, see how the agent optimizes a profile, or run it live inside the SEO Agent.
- Category
- SEO
- Agent
- SEO Agent
- Format
- google-business-profile.md
- Price
- Free to download
The skill file
--- name: google-business-profile description: Optimize a Google Business Profile for local pack visibility — the right primary category, complete fields, review velocity, photos, and NAP consistency everywhere. owner: Okara SEO Agent --- # Google Business Profile Optimization For a local business the profile often matters more than the website. It's the listing that appears in the map pack, and most of the ranking inputs are things you control directly and can fix this week.
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About this skill
What is the Google Business Profile?
The Google Business Profile skill is the exact approach Okara’s SEO Agent follows to make a local listing competitive in the map pack. It starts with the primary category — the highest-leverage single field on the profile — then completes every remaining field, enforces name, address, and phone consistency everywhere, and builds a steady review flow rather than a one-off burst.
It’s written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Use it when competitors outrank you locally despite a weaker website, or when a claimed profile has never actually been filled out.
Downloading the instructions is free with an Okara account. Running the skill — weekly posts, review responses, photo cadence, and NAP monitoring — is part of the SEO Agent.
Example
See it in action
You ask: “A competitor with a terrible website outranks us in the map pack. How?”
Agent does: It checks the highest-leverage field first and finds the answer there: their primary category matches the search intent exactly and yours is a near-miss, which costs more than any website difference. It gives you the closest accurate category plus secondaries, then works through the profile fields you left empty — services, attributes, holiday hours, appointment link — because completeness itself correlates with map-pack performance. Next the tedious one that actually decides things: your phone number appears three different ways across your site and directories, diluting the entity, so it produces the exact list of inconsistencies to fix. Reviews get a velocity plan rather than a push — ask at the moment of value, one-tap link, never incentivized, since Google removes those — plus response templates, because every reply is read by prospects. Then a weekly posting cadence, a photo plan, and Q&A seeds for the questions customers ask, so somebody else does not answer them wrongly first.
How it works
From input to output
- 1
You share the business
Give it the name, location or service area, category, and hours.
- 2
Okara fixes the category
The SEO Agent checks what the top map-pack competitors use and recommends the closest accurate primary plus secondaries.
- 3
It completes and reconciles
Every empty field gets filled, and name, address, and phone inconsistencies across your site and directories get listed.
- 4
You run the cadence
Review requests, response templates, weekly posts, photo uploads, and seeded Q&A.
What's included
Everything it covers
Category recommendation
Primary and secondary categories chosen against what map-pack competitors actually use.
Field completion
Every empty or weak field prioritized, because completeness correlates with performance.
NAP audit
Name, address, and phone inconsistencies across your site and directories, listed exactly.
Review velocity plan
Ask timing, one-tap request wording, and response templates — never incentivized.
Photo cadence
What to shoot and how often, with real imagery rather than obvious stock.
Q&A seeding
The questions customers ask, answered by you before someone else answers them wrongly.
Use cases
When to reach for it
- Outrank a competitor who wins the map pack with a worse website.
- Fill out a claimed profile that has never been properly completed.
- Fix name, address, and phone inconsistencies diluting your local entity.
- Build a steady review flow instead of a one-off push.
- Keep the profile fresh with weekly posts and current photos.
Frequently Asked Questions
Related skills
Pair it with these skills
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