What is the Media Kit skill?

It is the reusable methodology Okara’s Influencer Agent follows to build a media kit: audience profile first, honest dated metrics, proof from past collaborations, clear packages and rates, terms, and a named contact. Download it as a Markdown file, or let the Influencer Agent build and maintain it.

Is it free to download?

Yes. Downloading the skill instructions is free with an Okara account. Having the kit built, metrics kept current, and outreach handled is part of the Influencer Agent on the AI CMO plan.

Should I include my rates?

Yes. Hiding rates costs more deals than a high number does — a brand with a fixed budget will move on to a creator who published theirs rather than start a negotiation. Publishing them also filters out the conversations that were never going to close.

What matters most in a media kit?

Who your audience is, and what past partnerships actually produced. Follower count is the least informative number on the page, and a screenshot grid proves nothing a partner can act on.

How long should a media kit be?

One or two pages. It gets scanned in under a minute, usually by someone reviewing several at once. Anything that does not remove a question they would otherwise email you about should come out.

What happens when I run it in the Influencer Agent?

The agent builds the kit, keeps the metrics current as your numbers change, and uses it in outreach — matching you to partners whose audience and budget actually fit what you have published.

Okara

Media Kit Template skill

The one-pager method Okara’s Influencer Agent uses to build a media kit that gets replies: audience first, honest numbers, proof of results, and published rates.

Download the methodology, see how the agent builds a media kit, or run it live inside the Influencer Agent.

Get the skill file Try the Okara Influencer Agent

Category: Influencer
Agent: Influencer Agent
Format: media-kit.md
Price: Free to download

The skill file

media-kit.md

---
name: media-kit
description: Build a media kit that gets replies — honest audience data, proof of past results, clear packages and rates, and a contact who answers.
owner: Okara Influencer Agent
---

# Media Kit

A media kit exists to remove the questions a brand or partner would otherwise
have to email you about. Most fail by leading with follower counts and hiding
rates. This one leads with audience and states the price.

About this skill

What is the Media Kit?

The Media Kit skill is the exact approach Okara’s Influencer Agent follows to build the document that gets a creator or brand taken seriously. It leads with who the audience is rather than how many there are, states honest and dated numbers, proves past results with outcomes instead of screenshots, and publishes rates — because hiding them costs more deals than a high number does.

It’s written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Use it if partnership threads keep stalling on the same questions, or if your pitches are being ignored.

Downloading the instructions is free with an Okara account. Running the skill — the kit built, metrics kept current, and outreach handled — is part of the Influencer Agent.

Example

See it in action

You ask: “I send my media kit to brands and never hear back. It has my follower count and my best posts.”

Agent does: It rebuilds around what the brand is actually buying: access to a specific group of people, not a number. So the audience profile goes first — role, location, spending behavior, interests — and the follower count becomes supporting detail. The screenshot grid gets replaced with proof: what a past collaboration actually produced, in clicks and signups, named. Numbers get dated so a reader knows they are current, and none are inflated, because one check ends the conversation permanently. Then it adds the two things missing entirely: clear packages with deliverables, revisions, timeline, and usage rights, and your rates in writing — hiding them is why brands with a fixed budget move on to someone who published theirs. It ends with a named contact and a response time, since the most common cause of a dead thread is nobody answering.

How it works

From input to output

1
You supply the numbers
Share audience data, past collaborations, and what you want to offer.
2
Okara leads with audience
The Influencer Agent puts who your audience is ahead of how many, because that is what a partner buys.
3
It turns work into proof
Past collaborations become outcome statements with real numbers instead of a screenshot grid.
4
You publish packages and rates
Clear deliverables, terms, prices, and a named contact who answers — the things that unblock a thread.

What's included

Everything it covers

Audience-first profile
Role, location, interests, and behavior ahead of follower count.
Honest dated metrics
Reach, engagement, saves, and clicks with a date attached, never inflated.
Outcome proof
Past collaborations expressed as results, which persuade far more than aesthetics.
Packages and rates
Deliverables, revisions, timelines, usage rights, and published prices.
Named contact
A real person, an email, and a response time — the fix for dead threads.
One-page layout
Built to be scanned in under a minute by someone reviewing six of them.

Use cases

When to reach for it

Stop getting ignored when pitching brands.
Give partners the information that currently takes four emails to extract.
Publish rates so budget-constrained conversations self-select.
Turn a portfolio of screenshots into proof of results.
Standardize what your brand sends creators before a collaboration.

Frequently Asked Questions

Related skills

Pair it with these skills

Influencer

Influencer Marketing

The campaign method Okara’s Influencer Agent uses: pick creators on audience overlap, brief the outcome instead of the script, and measure something other than impressions.

influencer-marketing.md

---
name: influencer-marketing
description: Run influencer campaigns that work — find creators by audience overlap rather than follower count, brief them without scripting them, and measure beyond impressions.
owner: Okara Influencer Agent
---

# Influencer Marketing

Most influencer spend goes to the wrong creators, with a brief that destroys
the thing that made them worth hiring, measured by a metric that means nothing.

Media Kit Template skill

The skill file

What is the Media Kit?

See it in action

From input to output

You supply the numbers

Okara leads with audience

It turns work into proof

You publish packages and rates

Everything it covers

Audience-first profile

Honest dated metrics

Outcome proof

Packages and rates

Named contact

One-page layout