Media Kit Template skill
The one-pager method Okara’s Influencer Agent uses to build a media kit that gets replies: audience first, honest numbers, proof of results, and published rates.
Download the methodology, see how the agent builds a media kit, or run it live inside the Influencer Agent.
- Category
- Influencer
- Agent
- Influencer Agent
- Format
- media-kit.md
- Price
- Free to download
The skill file
--- name: media-kit description: Build a media kit that gets replies — honest audience data, proof of past results, clear packages and rates, and a contact who answers. owner: Okara Influencer Agent --- # Media Kit A media kit exists to remove the questions a brand or partner would otherwise have to email you about. Most fail by leading with follower counts and hiding rates. This one leads with audience and states the price.
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About this skill
What is the Media Kit?
The Media Kit skill is the exact approach Okara’s Influencer Agent follows to build the document that gets a creator or brand taken seriously. It leads with who the audience is rather than how many there are, states honest and dated numbers, proves past results with outcomes instead of screenshots, and publishes rates — because hiding them costs more deals than a high number does.
It’s written as a SKILL.md, a plain-language instruction format that people and AI agents can both follow. Use it if partnership threads keep stalling on the same questions, or if your pitches are being ignored.
Downloading the instructions is free with an Okara account. Running the skill — the kit built, metrics kept current, and outreach handled — is part of the Influencer Agent.
The number a media kit ultimately has to make credible is real: benchmark research (Influencer Marketing Hub-style studies) has repeatedly measured average influencer-marketing ROI at several dollars back per dollar spent — commonly cited around $5–6 — with micro-influencers often outperforming celebrity endorsements on engagement and conversion. A kit built on honest, dated audience data and outcome proof is what lets a brand actually underwrite that return instead of guessing at it.
Example
See it in action
You ask: “I send my media kit to brands and never hear back. It has my follower count and my best posts.”
Agent does: It rebuilds around what the brand is actually buying: access to a specific group of people, not a number. So the audience profile goes first — role, location, spending behavior, interests — and the follower count becomes supporting detail. The screenshot grid gets replaced with proof: what a past collaboration actually produced, in clicks and signups, named. Numbers get dated so a reader knows they are current, and none are inflated, because one check ends the conversation permanently. Then it adds the two things missing entirely: clear packages with deliverables, revisions, timeline, and usage rights, and your rates in writing — hiding them is why brands with a fixed budget move on to someone who published theirs. It ends with a named contact and a response time, since the most common cause of a dead thread is nobody answering.
Comparison
The skill vs. the alternatives
| Do it yourself | Hire a freelancer or agency | Media Kit skill (free) | Influencer Agent | |
|---|---|---|---|---|
| Cost | Your own time | $500–$5,000+ per project | Free with an Okara account | Included in the AI CMO plan |
| Time to first result | Hours to days, per attempt | Days to weeks, plus revision rounds | Minutes — download and follow it | Same day, runs automatically |
| Consistency over time | Depends on remembering to do it | Only as long as the retainer lasts | One-time; you re-run it yourself | Continuous, on a schedule |
| Who does the work | You, from scratch each time | Someone who has to learn your business first | You (or your agent), following the exact steps | Okara's Influencer Agent, end to end |
How it works
From input to output
- 1
You supply the numbers
Share audience data, past collaborations, and what you want to offer.
- 2
Okara leads with audience
The Influencer Agent puts who your audience is ahead of how many, because that is what a partner buys.
- 3
It turns work into proof
Past collaborations become outcome statements with real numbers instead of a screenshot grid.
- 4
You publish packages and rates
Clear deliverables, terms, prices, and a named contact who answers — the things that unblock a thread.
What's included
Everything it covers
Audience-first profile
Role, location, interests, and behavior ahead of follower count.
Honest dated metrics
Reach, engagement, saves, and clicks with a date attached, never inflated.
Outcome proof
Past collaborations expressed as results, which persuade far more than aesthetics.
Packages and rates
Deliverables, revisions, timelines, usage rights, and published prices.
Named contact
A real person, an email, and a response time — the fix for dead threads.
One-page layout
Built to be scanned in under a minute by someone reviewing six of them.
Use cases
When to reach for it
- Stop getting ignored when pitching brands.
- Give partners the information that currently takes four emails to extract.
- Publish rates so budget-constrained conversations self-select.
- Turn a portfolio of screenshots into proof of results.
- Standardize what your brand sends creators before a collaboration.
Frequently Asked Questions
Related skills
Pair it with these skills
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